--- product_id: 13067369 title: "L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye" brand: "l'oreal paris" price: "VT5958" currency: VUV in_stock: true reviews_count: 13 category: "L'oreal Paris" url: https://www.desertcart.vu/products/13067369-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color store_origin: VU region: Vanuatu --- # 25 min full cure time Aluminum & paraben free 50+ luminous shades L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye **Brand:** l'oreal paris **Price:** VT5958 **Availability:** ✅ In Stock ## Summary > 🎨 Elevate your hair game with color that commands attention and shine that won’t quit! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye by l'oreal paris - **How much does it cost?** VT5958 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/13067369-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Salon-Quality Shine:** Care Supreme Conditioner with Shine Serum delivers silky, luminous hair that turns heads. - • **Eco-Conscious Beauty:** Formulated without aluminum, parabens, or harsh dyes, because your hair deserves clean care. - • **Fade-Defying Brilliance:** Locks in vibrant color that lasts for weeks, so you never fade into the background. - • **Signature Shade Selection:** Choose from over 50 rich, dimensional colors to express your unique style and stand out in any room. - • **Effortless At-Home Application:** Smooth cream formula glides on easily with included gloves—professional results without the salon price. ## Overview L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown is a permanent hair dye featuring a unique Fade-Defying Color and Shine System. With a 25-minute cure time, this aluminum- and paraben-free cream formula offers salon-quality, long-lasting color and shine. Paired with Care Supreme Conditioner, it ensures vibrant, silky hair while providing over 50 shade options to personalize your look. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Review: Great Results! - I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again! Review: No Orange Tones, Just Perfect Color - I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again. ## Features - Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine - Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black - L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème - Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0076OFBU2 | | ASIN | B0076OFBU2 | | Best Sellers Rank | #147 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color | | Brand Name | L'Oreal Paris | | Color | UL51 Hi-Lift Natural Brown | | Container Type | Box | | Customer Reviews | 4.5 4.5 out of 5 stars (55,729) | | Full Cure Time | 25 Minutes | | Global Trade Identification Number | 00071249218785 | | Hair Color Permanence | Permanent | | Hair Type | Fine | | Is Discontinued By Manufacturer | No | | Item Form | Cream | | Item Weight | 8.1 Ounces | | Item model number | 071249218785 | | Manufacturer | L'Oreal Paris | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | 071249218785 | | Material Feature | Compostable Warning | | Material Features | Compostable | | Material Type Free | Aluminum Free,Paraben Free,Dye Free | | Model Number | 071249218785 | | Number of Items | 1 | | Product Benefits | Color Protection | | Product Dimensions | 2.27 x 3.5 x 6.25 inches; 8.1 ounces | | Recommended Uses For Product | Softening | | Set Name | Superior Preference | | Suitable Hair Color | All Hair Colors | | UPC | 885811253841 880147821962 071249218785 | | UPC | 885811253841 880147821962 071249218785 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** UL51 Hi-Lift Natural Brown - **Item Form:** Cream - **Package Information:** Box - **Product Benefits:** Color Protection ## Images ![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81G0rUaVagL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great Results! *by D***A on March 6, 2026* I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again! ### ⭐⭐⭐⭐⭐ No Orange Tones, Just Perfect Color *by C***O on April 12, 2026* I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again. ### ⭐⭐⭐⭐⭐ Does not pull red/orange tones. *by P***N on April 22, 2026* I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰 ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 5 Medium Brown, 2 Pack (Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/13067369-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color](https://www.desertcart.vu/products/13067369-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-15*