--- product_id: 1373428 title: "Ion Magenta Semi Permanent Hair Color Magenta" brand: "ion" price: "VT7688" currency: VUV in_stock: true reviews_count: 9 url: https://www.desertcart.vu/products/1373428-ion-magenta-semi-permanent-hair-color-magenta store_origin: VU region: Vanuatu --- # 20-40 min quick application Vegan & cruelty-free formula Vivid intense magenta Ion Magenta Semi Permanent Hair Color Magenta **Brand:** ion **Price:** VT7688 **Availability:** βœ… In Stock ## Summary > πŸ’₯ Turn heads with fearless magenta brilliance! ## Quick Answers - **What is this?** Ion Magenta Semi Permanent Hair Color Magenta by ion - **How much does it cost?** VT7688 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/1373428-ion-magenta-semi-permanent-hair-color-magenta) ## Best For - ion enthusiasts ## Why This Product - Trusted ion brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Gentle on Hair:** No ammonia or peroxide means healthier, shinier strands post-color. - β€’ **Ethically Crafted:** Formulated in Italy with vegan, cruelty-free ingredients for conscious beauty. - β€’ **Fast & Effortless:** Semi-permanent formula deposits vibrant color in just 20-40 minutes. - β€’ **Long-Lasting Impact:** Keeps your vivid magenta glow for weeksβ€”stand out without daily touch-ups. - β€’ **Bold, Brilliant Color:** Achieve runway-ready magenta without a developer or harsh chemicals. ## Overview Ion Magenta Semi-Permanent Hair Color delivers a brilliantly intense, ammonia- and peroxide-free magenta shade in just 20-40 minutes. This vegan and cruelty-free formula, crafted in Italy, refreshes pre-lightened or natural hair with vivid color that lasts for weeks, making it the perfect choice for bold professionals who want standout style without commitment. ## Description ion Color Brilliance Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid boldly intense results. In 20 to 40 minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair. Review: Vegan and Mells Great long lasting Unless you wash Everyday!! - This Colir is AWESOME ON LIGHT BLONDE OR GREY HAIR IS EVEN MORE BEAUTIFUL!!!! Review: Amazing, bright, and long lasting! - I've been experimenting with bright colors for a while now, doing greens and teals in Special Effects and Splash brands. All of these washed almost completely out in under two weeks, even using recommended care instructions. I decided to try one more time using Ion and I'm blown away! The color is absolutely gorgeous, and while it's only been two weeks, it hasn't faded at all! I will update again later to report how long it lasts. Note that I was doing greens before, and this time I did blue - blues and darker colors in general last longer than greens and lighter colors, so keep that in mind if you're trying other colors. I haven't tried the green in this brand, though. This is the process I followed to do the initial dye job: 1. I bleached my hair nearly white, although there was a section around the middle that didn't bleach as white. 2. I shampooed (but NOT conditioned) my hair before dying. 3. I used a combination of Sky Blue & Sapphire colors and applied it to damp hair. We started with a base of sky blue, then did sapphire on the ends and randomly throughout the rest to give the color more depth. Since my hair wasn't bleached as much in the middle, and my hair bleaches into yellow-tones, that blended with the blue to create a greenish blue to create a beautiful effect (see the picture!) 4. I covered my head with a plastic bag and a shower cap, covered my pillow in an old towel, and left the dye in my hair OVERNIGHT. 5. I washed the dye out in the morning with COLD water. If you're like me and you can't handle cold showers, try rinsing out over the sink instead of in the shower. It's much easier to handle when you don't have freezing water running down your back. The initial rinse is the most important to do in cold water - I go back to hot showers after that. 6. I immediately treated the hair with Ion Color Defense After-Color Sealer , left it in for several minutes, then rinsed again in cold water. This is how I maintain the color: 1. I still shower in hot water every day, however I only shampoo twice a week (I do Wednesdays and Sundays to keep track). I can't stand having oily hair, which is why I still shower every day - the water by itself strips out quite a bit of the oil. 2. I use L'Oreal EverPure Sulfate-Free Color Care System Smooth Shampoo , but you can use whatever brand you want as long as it's sulfate-free 3. I use the Ion Color Defense again in place of conditioner, being sure to leave it in for a couple of minutes before rinsing. 4. Afterward, whether or not I shampooed, I use Ion Color Defense Leave-in Protector on towel-dried hair 5. After blow drying, if I didn't shampoo in the shower, I use dry shampoo to help keep the oiliness under control UPDATE: This color never seems to fade! I died it in July, and it stayed just as bright and vibrant until October, at which point I decided to switch to a different color. I only touched up the color once in 4 months! It's amazing that it never faded at all! ## Features - No developer required - Brilliantly intense hair color - No ammonia or peroxide - Formulated in Italy - Vegan & Cruelty-Free (Product not tested on animals) ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B007VDWF5M | | Best Sellers Rank | #103,601 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #823 in Hair Color | | Customer Reviews | 4.2 4.2 out of 5 stars (3,449) | | Is Discontinued By Manufacturer | No | | Manufacturer | Arcadia Beauty Labs LLC | | Package Dimensions | 6.8 x 1.8 x 1.5 inches; 2.4 ounces | ## Product Details - **Brand:** ion - **Color:** Magenta - **Item Form:** Cream - **Package Information:** Tube - **Product Benefits:** Hair Coloring ## Images ![Ion Magenta Semi Permanent Hair Color Magenta - Image 1](https://m.media-amazon.com/images/I/61rgT1m5VvL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Vegan and Mells Great long lasting Unless you wash Everyday!! *by C***N on January 1, 2026* This Colir is AWESOME ON LIGHT BLONDE OR GREY HAIR IS EVEN MORE BEAUTIFUL!!!! ### ⭐⭐⭐⭐⭐ Amazing, bright, and long lasting! *by R***A on July 8, 2016* I've been experimenting with bright colors for a while now, doing greens and teals in Special Effects and Splash brands. All of these washed almost completely out in under two weeks, even using recommended care instructions. I decided to try one more time using Ion and I'm blown away! The color is absolutely gorgeous, and while it's only been two weeks, it hasn't faded at all! I will update again later to report how long it lasts. Note that I was doing greens before, and this time I did blue - blues and darker colors in general last longer than greens and lighter colors, so keep that in mind if you're trying other colors. I haven't tried the green in this brand, though. This is the process I followed to do the initial dye job: 1. I bleached my hair nearly white, although there was a section around the middle that didn't bleach as white. 2. I shampooed (but NOT conditioned) my hair before dying. 3. I used a combination of Sky Blue & Sapphire colors and applied it to damp hair. We started with a base of sky blue, then did sapphire on the ends and randomly throughout the rest to give the color more depth. Since my hair wasn't bleached as much in the middle, and my hair bleaches into yellow-tones, that blended with the blue to create a greenish blue to create a beautiful effect (see the picture!) 4. I covered my head with a plastic bag and a shower cap, covered my pillow in an old towel, and left the dye in my hair OVERNIGHT. 5. I washed the dye out in the morning with COLD water. If you're like me and you can't handle cold showers, try rinsing out over the sink instead of in the shower. It's much easier to handle when you don't have freezing water running down your back. The initial rinse is the most important to do in cold water - I go back to hot showers after that. 6. I immediately treated the hair with Ion Color Defense After-Color Sealer , left it in for several minutes, then rinsed again in cold water. This is how I maintain the color: 1. I still shower in hot water every day, however I only shampoo twice a week (I do Wednesdays and Sundays to keep track). I can't stand having oily hair, which is why I still shower every day - the water by itself strips out quite a bit of the oil. 2. I use L'Oreal EverPure Sulfate-Free Color Care System Smooth Shampoo , but you can use whatever brand you want as long as it's sulfate-free 3. I use the Ion Color Defense again in place of conditioner, being sure to leave it in for a couple of minutes before rinsing. 4. Afterward, whether or not I shampooed, I use Ion Color Defense Leave-in Protector on towel-dried hair 5. After blow drying, if I didn't shampoo in the shower, I use dry shampoo to help keep the oiliness under control UPDATE: This color never seems to fade! I died it in July, and it stayed just as bright and vibrant until October, at which point I decided to switch to a different color. I only touched up the color once in 4 months! It's amazing that it never faded at all! ### ⭐⭐⭐⭐⭐ Very even, barely fades, beautiful color. But bleaching turns it green. *by L***A on December 21, 2014* - You need 3 tubes for shoulder length hair and much more for thick or longer hair. This stuff is the consistency of toothpaste - Dilute with WATER, not conditioner. I guess some conditioners work -- mine did NOT. Water definitely works fine. Why? My first try, I diluted with Tresemme conditioner, mixed very well, and carefully applied with a brush. The results were large sections that were white, lavender, or silver. Ugh. The second time, I diluted with *water*, mixed very well, and applied with a brush (same as before). The color came out almost perfectly evenly -- a bright purple everywhere. The color was much brighter than I wanted, and it didn't fade! Over three weeks of shampooing my hair x2 every time I showered, it finally faded just a bit to the point where people called it "lavender". Just know that if you dye over platinum bleached hair, you will not have this pale color from the beginning. I've attached a few photos of the change in color over time. First photo (glasses) is after one week -- second photo (in the dress) is after 1 month. This stuff doesn't budge. A lovely bonus: If you bleach over this dye, it turns a bright greenish-blue color (mostly green), like Listerine. Seriously! It's almost impossible to avoid doing this just a little at the roots when you touch them up and it's ... pretty distressing. So don't plan on just bleaching this color out of your hair, and don't touch up your roots unless you have new dye on hand. This dye stays in hair well, and fades true to color. I've now let it fade (still shampooing x2 with hot water) for six weeks and it's still an even pale purple. I will definitely use it again if I want purple -- but probably only as streaks or ombre because of the issue with bleaching. ## Frequently Bought Together - Ion Magenta Semi Permanent Hair Color Magenta - ion After Color Treatment --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/1373428-ion-magenta-semi-permanent-hair-color-magenta](https://www.desertcart.vu/products/1373428-ion-magenta-semi-permanent-hair-color-magenta) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-04*