--- product_id: 16932780 title: "Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)" price: "VT10029" currency: VUV in_stock: true reviews_count: 13 url: https://www.desertcart.vu/products/16932780-brand-flip-the-why-customers-now-run-companies-and-how store_origin: VU region: Vanuatu --- # Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) **Price:** VT10029 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) - **How much does it cost?** VT10029 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/16932780-brand-flip-the-why-customers-now-run-companies-and-how) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap , the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it? Review: and "Make it incredibly easy for customers to notice it - Marty you FLIPPED me! "Don't compete. Differentiate".....and "Make it incredibly easy for customers to notice it, choose it, and share it with friends." The previous are the 2 most powerful take homes for me from this great book. Just think about how much energy we spend (and waste) on focusing on our competition (because we marketers and sellers are competitive beasts) especially today as we are in the digital world that is heavily influenced by social media. So keep flipping by proclaiming your rarity each day and in unlimited ways with uninhibited childhood enthusiasm fueling your creative ideas......You will feel this as you read this book and begin envisioning a higher level of how to serve, support, sell, and communicate your brand. This is one of those rare books that sales organizations need to buy for their marketing department and sales forces......when I was in pharma and biotech I was handed quite a few books and Brand Flip trumps them all! Review: Product or Business Brand is Now a Social Thing - This is one of three wonderful books hat talk about Brand in the shorthand of a brilliant presenter with the background, facts and experience to simplify the information as if you were seeing a whiteboard pitch. The simple overriding idea here is that in today's world Brand is built more by the customer than you. A must have if you're building a business, product or service brand. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #248,501 in Books ( See Top 100 in Books ) #16 in Product Management #53 in Market Research Business (Books) #499 in Entrepreneurship (Books) | | Customer Reviews | 4.6 out of 5 stars 480 Reviews | ## Images ![Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) - Image 1](https://m.media-amazon.com/images/I/61Xz1iBVV6L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ and "Make it incredibly easy for customers to notice it *by M***I on August 17, 2015* Marty you FLIPPED me! "Don't compete. Differentiate".....and "Make it incredibly easy for customers to notice it, choose it, and share it with friends." The previous are the 2 most powerful take homes for me from this great book. Just think about how much energy we spend (and waste) on focusing on our competition (because we marketers and sellers are competitive beasts) especially today as we are in the digital world that is heavily influenced by social media. So keep flipping by proclaiming your rarity each day and in unlimited ways with uninhibited childhood enthusiasm fueling your creative ideas......You will feel this as you read this book and begin envisioning a higher level of how to serve, support, sell, and communicate your brand. This is one of those rare books that sales organizations need to buy for their marketing department and sales forces......when I was in pharma and biotech I was handed quite a few books and Brand Flip trumps them all! ### ⭐⭐⭐⭐⭐ Product or Business Brand is Now a Social Thing *by J***R on December 7, 2016* This is one of three wonderful books hat talk about Brand in the shorthand of a brilliant presenter with the background, facts and experience to simplify the information as if you were seeing a whiteboard pitch. The simple overriding idea here is that in today's world Brand is built more by the customer than you. A must have if you're building a business, product or service brand. ### ⭐⭐⭐⭐ Not a bad read in general *by D***S on June 28, 2017* There are a few chapters that may give you the impression that the author was too lazy to explain the points he was making (the chapter about the "Design" for instance). Other than that the book is easy to read, the advices are practical and applicable in real life. ## Frequently Bought Together - Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) - The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Zag: The Number One Strategy of High-Performance Brands --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/16932780-brand-flip-the-why-customers-now-run-companies-and-how](https://www.desertcart.vu/products/16932780-brand-flip-the-why-customers-now-run-companies-and-how) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-06-06*