--- product_id: 17444901 title: "London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz" brand: "rimmel" price: "VT2707" currency: VUV in_stock: true reviews_count: 13 category: "Rimmel" url: https://www.desertcart.vu/products/17444901-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing store_origin: VU region: Vanuatu --- # 10-hour wear Waterproof formula Built-in smudger & sharpener London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz **Brand:** rimmel **Price:** VT2707 **Availability:** ✅ In Stock ## Summary > 💼 Elevate your eye game—because your look should work as hard as you do. ## Quick Answers - **What is this?** London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz by rimmel - **How much does it cost?** VT2707 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/17444901-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-day Intensity:** Stay flawless with up to 10 hours of rich, waterproof pigment. - • **London Chic Vibes:** Achieve that iconic, smoldering London look in a single glide. - • **Effortless Precision:** Draw sharp, defined lines or blend seamlessly with the built-in smudger. - • **Skin-Friendly Formula:** Glides smoothly without tugging, suitable for all skin types and tones. - • **Low-Maintenance Luxury:** Twist-up design means no sharpening—perfect for busy professionals on the go. ## Overview Rimmel London Exaggerate Waterproof Eye Definer in Rich Brown offers a highly pigmented, waterproof formula with up to 10 hours of wear. Featuring a built-in smudger and sharpener, this twist-up pencil delivers precise lines and effortless blending for a versatile, long-lasting eye look that suits all skin tones and types. ## Description Want the London look? Rimmel London brings you glide-on full-color definition with the Exaggerate Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that's perfect for creating smoldering and sexy eyeliner looks whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula of this eye pencil is waterproof and highly pigmented for a look that lasts. The Exaggerate Eye Definer eyeliner is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look. Review: My go to pencil for making my eyes pop - I’ve been using the Rimmel London Exaggerate Waterproof Eye Definer and I like how smooth it goes on and how easy it is to apply. The color looks nice and it definitely gives a bold look that makes my eyes stand out. Even though it’s labeled waterproof, it doesn’t really stay on all day for me and does fade after several hours. Overall, it’s a good eyeliner for quick, everyday wear, but I just wish the staying power was a bit better. Review: Great product - Excellent, smooth, rich color, glides on easily. Love it, and stays all day long. It will smudge slightly if it’s touched a lot . ## Features - Built-in smudger and sharpener. - Intensely pigmented shades. - High-precision lines and subtle blending. - Highly pigmented, waterproof eyeliner formula. - Up to 10 hours of long-lasting wear. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00LWK7ISY | | Additional Features | Waterproof | | Age Range Description | Adult | | Best Sellers Rank | #2,350 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #23 in Eye Liners | | Brand | Rimmel | | Brand Name | Rimmel | | Color | Rich Brown | | Container Type | Tube | | Country as Labeled | Germany | | Coverage | Full | | Customer Reviews | 4.5 out of 5 stars 17,761 Reviews | | Eyelid Color Type | Eye Liner | | Finish Type | Glossy,Metallic,Shimmery,Matte,Satin | | Global Trade Identification Number | 03607347886945 | | Item Dimensions | 0.33 x 0.33 x 5.39 inches | | Item Form | Pencil | | Item Weight | 4.99 g | | Manufacturer | Coty Beauty | | Manufacturer Part Number | 3607347886945 | | Material Features | Waterproof | | Material Type Free | Long Wearing | | Model Number | RLWED212 | | Number of Items | 1 | | Package Type Name | Tube | | Product Benefits | Long Lasting | | Skin Tone | All | | Skin Type | All | | Unit Count | 1 Count | ## Product Details - **Brand:** Rimmel - **Color:** Rich Brown - **Item Form:** Pencil - **Number of Items:** 1 - **Product Benefits:** Long Lasting ## Images ![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Image 1](https://m.media-amazon.com/images/I/61MD4E1peRL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What's the difference between Blackest Black and Noir color?** A: I’ve worn both Noir and blackest black for 6 years. I prefer blackest black over noir because it’s darker then noir. It’s as black as liquid black eyeliner. It stays on for 16 hours or longer. **Q: Cruelty free?** A: Hi there! Rimmel does not perform, nor do we ever commission any third parties on our behalf to perform testing of our products or ingredients on animals. We love & respect our furry friends. We hope this helps! **Q: Why are these not in tamper prof packaging? Not acceptable** A: Mine was not in a blister package, it came in a plastic bag. Concerned about safety. **Q: Does richest brown and blackest black come as a set??** A: Hi there! Thank you for your question. Yes, these two shades will come together as a set. If you have any other questions, please reach out to our team. You can give us a call at 1-800-953-5080, and we'll be happy to help. ## Customer Reviews ### ⭐⭐⭐⭐⭐ My go to pencil for making my eyes pop *by T***H on May 24, 2026* I’ve been using the Rimmel London Exaggerate Waterproof Eye Definer and I like how smooth it goes on and how easy it is to apply. The color looks nice and it definitely gives a bold look that makes my eyes stand out. Even though it’s labeled waterproof, it doesn’t really stay on all day for me and does fade after several hours. Overall, it’s a good eyeliner for quick, everyday wear, but I just wish the staying power was a bit better. ### ⭐⭐⭐⭐⭐ Great product *by N***C on May 29, 2026* Excellent, smooth, rich color, glides on easily. Love it, and stays all day long. It will smudge slightly if it’s touched a lot . ### ⭐⭐⭐⭐⭐ My favorite eyeliner! *by B***X on December 19, 2025* I absolutely love this eyeliner! This shade, EARL GRAY, is my go-to and I use it 9 out of 10 times. It’s the perfect pigment for me as I rarely wear black eye makeup but this is dark enough to give me enough definition and the texture glides on easily without snagging/pulling the delicate skin around my eyes. I love that it is a twist turn and that I don’t have to sharpen/shave the pencil down for more product. The color stays on for quite some time, all day for me, but if I’m going out in the evening I definitely need to reapply for a fresh look. I don’t use any kind of primer or setting spray so I’m sure it would last longer for those who do. At the end of my day it’s very easy to wipe this off and doesn’t give me raccoon eyes in the morning if I accidentally sleep with it on. Great quality and value for low maintenance, low cost, eye color! ## Frequently Bought Together - Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner, Long-Wearing, Ultra-Smooth, Smudge-Proof, 001, Black, 0.04oz - NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Smokin Topaz, Brown Eyeliner --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/17444901-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing](https://www.desertcart.vu/products/17444901-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-06-06*