--- product_id: 19869995 title: "Boomer Selling - Helping the wealthiest generation in history own your premium products and services Paperback – January 30, 2009" brand: "steve howard" price: "VT5908" currency: VUV in_stock: true reviews_count: 5 category: "Books" url: https://www.desertcart.vu/products/19869995-boomer-selling-helping-the-wealthiest-generation-in-history-own-your store_origin: VU region: Vanuatu --- # Boomer Selling - Helping the wealthiest generation in history own your premium products and services Paperback – January 30, 2009 **Brand:** steve howard **Price:** VT5908 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Boomer Selling - Helping the wealthiest generation in history own your premium products and services Paperback – January 30, 2009 by steve howard - **How much does it cost?** VT5908 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/19869995-boomer-selling-helping-the-wealthiest-generation-in-history-own-your) ## Best For - steve howard enthusiasts ## Why This Product - Trusted steve howard brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Review Boomer Selling is an insightful and fun read. It speaks to me as a Boomer and as leader of a business who prides itself on selling a premium solution by adding value at every step. Your advice on listening, customizing a solution and measuring success through referrals is fundamental to your No Pressure Selling trademark. --DAVE PANNIER -President, Residential Systems Trane and American Standard Heating and Air Conditioning Read more About the Author STEVE HOWARD is the founder of The ACT Group, Inc. an internationally known training and consulting firm based in Phoenix, Arizona, USA. Read more ## Images ![Boomer Selling - Helping the wealthiest generation in history own your premium products and services Paperback – January 30, 2009 - Image 1](https://images-na.ssl-images-amazon.com/images/I/41LcJDo%2BHIL.jpg) ![Boomer Selling - Helping the wealthiest generation in history own your premium products and services Paperback – January 30, 2009 - Image 2](https://images-na.ssl-images-amazon.com/images/I/31szTpCilrL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A must read for Millenials and GenX sales people *by J***S on January 15, 2017* I nearly drained my highlighter while reading this book. Being a baby boomer, this book hit the nail on the head in so many ways. I'm using it as a sales training tool for our non-boomer sales people, as baby boomers are our prime target (they have the $$$ and appreciate quality). Millenials and GenX have a hard time relating to Boomers, and this book, if taken to heart and put into action, can really help them. This book is laid out in a logic manner. Even though it is an easy read, it has great information on how to sell to boomers, with excellent examples. This book will be of most help to companies and individuals selling higher ticket products & services to Boomers. ### ⭐⭐⭐⭐⭐ Five Stars *by J***D on January 2, 2017* good book ### ⭐⭐⭐⭐ Sell the Boomr market successfully! *by K***. on August 31, 2010* It is always helpful to look at new selling techniques. To see that is still working and to remind us that the basics never change. Howard does a great job of identifying the boomer market. How to attract them, how to trap them!Boomer buyers are sophisticated and have higher disposable income. If you are a sales person or business owner he shows you how to capture more of this higher margin business. Knowing the emotional needs of your market and what motivates them to purchase is key in any business. The focus of this book is the boomer business. Creating confidence is number one. Listening to the needs of these clients is number two. He discusses how important exceeding expectations are and gives numerous examples of how to do that. You must earn the dollars of this market or you will not succeed. Howard drives home the importance of presentation. Your personal appearance and addresses grooming, hygiene, and the quality and condition of clothing play significant roles in making a lasting, positive impression. Many sales people seem to forget this. Howard explains why building trust is important. He reviews how quickly the buyer will turn you off if the salesperson is not perceived as believable and trustworthy. As a sales person, you must pass the risk test and your value must outweigh it. He includes preparation for the physical presentation as well. He is somewhat dated in his comments but they do stand the test of time...you will see this if you have ever sold or marketed in your career. I have heard these before but fund them true reminders of what worksHoward writes of the emotional sell and the importance of benefit selling. Again, not new concepts, to any sales or marketing professional, but worthy for all of us to be reminded of. You can't hear it enough. I found that it created in avenues for my own marketing. Each chapter covers the major points of obtaining to closing a sale, from creating confidence to customizing solution and reducing risk. Emotions are discussed at length. Howard shows how to validate value and attain agreement.His focus on referrals are basic concepts, but often forgotten as part of the selling process. I would have liked to red his perspective as it relates to this recession. It would have been timely and a valuable update to these core selling skills. His points are well taken, but have times changed? I would like him to tell us more about how this works in a down market. Next book perhaps!I received a complimentary review copy. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/19869995-boomer-selling-helping-the-wealthiest-generation-in-history-own-your](https://www.desertcart.vu/products/19869995-boomer-selling-helping-the-wealthiest-generation-in-history-own-your) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-07*