---
product_id: 24364606
title: "So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan"
brand: "matrix"
price: "VT22547"
currency: VUV
in_stock: true
reviews_count: 13
category: "Matrix"
url: https://www.desertcart.vu/products/24364606-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening
store_origin: VU
region: Vanuatu
---

# Neutralizes yellow/brassy tones Violet pigment deposits Hydrating, color-safe formula So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan

**Brand:** matrix
**Price:** VT22547
**Availability:** ✅ In Stock

## Summary

> 💜 Say goodbye to brass, hello to brilliance!

## Quick Answers

- **What is this?** So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan by matrix
- **How much does it cost?** VT22547 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/24364606-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening)

## Best For

- matrix enthusiasts

## Why This Product

- Trusted matrix brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydration Boost:** Replenishes moisture to dry strands, leaving hair soft, shiny, and healthy-looking.
- • **Brassy Tone Eraser:** Instantly neutralizes unwanted yellow and brassy hues for a flawless blonde or silver finish.
- • **Color-Depositing Power:** Infuses violet pigments that refresh and brighten color-treated, grey, and platinum hair without fading.
- • **Salon-Grade Performance:** Professional strength formula trusted worldwide for superior toning and color care.
- • **Complete So Silver System:** Pair with So Silver Conditioner and Toning Spray for continuous brass-free brilliance between salon visits.

## Overview

Matrix So Silver Purple Shampoo is a vegan, salon-grade toning shampoo designed to neutralize yellow and brassy tones in blonde, grey, white, and platinum hair. It deposits violet pigments to brighten and refresh color-treated or natural hair while hydrating and protecting strands from dryness and dullness. Ideal for maintaining vibrant, luminous hair with a floral-woody scent and professional results.

## Description

Buy Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, Strengthens and Adds Shine, For Color Treated, Blonde, White and Platinum Hair, Vegan, 33.8 Fl Oz on desertcart.com ✓ FREE SHIPPING on qualified orders

Review: Easily lifts Brassy tones! Freshens up your natural/color treated hair color - Great for blonde, white and silver hair types. It instantly lifts yellow and brassy tones in your hair. You can feel it! Shampoo smells great and is very effective for daily use or as a toner after hair highlighting. My hair looks and feels healthier. The peroxide lifts away built up hair products as well. It revitalizes your color whether it's natural or color treated
Review: Satisfaction. - I’m 69 and early this year, (2025) I decided to stop having my hair dyed blonde every 4 wks. I’m naturally dirty blonde but no longer, my gray is turning white and I’m going with it. However the shampoo and conditioner was leaving my hair frizzy and dried out. I used this combo once and can’t believe how my hair is now like it was when I was younger. Healthy and very shiny. I’m very happy with these products and as long as it keeps making my hair so shiny and soft and keeps my hair brass free, I’m a satisfied customer. Value is great as well.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B017Y3WBKW |
| Best Sellers Rank | #2,412 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #67 in Hair Shampoo |
| Customer Reviews | 4.5 4.5 out of 5 stars (46,751) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | HS-01478 |
| Manufacturer  | Matrix |
| Product Dimensions  | 9 x 6 x 3 inches; 12 ounces |
| UPC  | 884486228062 |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** MATRIX
- **Hair Type:** Blonde, Platinum and Grey
- **Item Form:** Liquid
- **Scent:** Floral, Woody

## Images

![So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan - Image 1](https://m.media-amazon.com/images/I/61ECjWRyHtL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Which hair type is So Silver best for?**
A: So Silver is great for all hair types to neutralize any yellow tones in colored hair.

**Q: What hair colors is So silver best for?**
A: So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair.

**Q: What is the beneficial ingredient in So Silver?**
A: Neutralizing dyes in So Sliver reduces brassy yellow tones, revealing brighter blondes and silver/greys.

**Q: How often should I use So Silver?**
A: So Silver should be used 2-3 weeks after color service. Repeat use 2x a week to maintain color.

**Q: So Silver looks different than what I’m used to seeing. Why is that?**
A: We updated our packaging! Same great formula, with a new modern look.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Easily lifts Brassy tones! Freshens up your natural/color treated hair color
*by K***J on January 17, 2026*

Great for blonde, white and silver hair types. It instantly lifts yellow and brassy tones in your hair. You can feel it! Shampoo smells great and is very effective for daily use or as a toner after hair highlighting. My hair looks and feels healthier. The peroxide lifts away built up hair products as well. It revitalizes your color whether it's natural or color treated

### ⭐⭐⭐⭐⭐ Satisfaction.
*by P***Y on December 7, 2025*

I’m 69 and early this year, (2025) I decided to stop having my hair dyed blonde every 4 wks. I’m naturally dirty blonde but no longer, my gray is turning white and I’m going with it. However the shampoo and conditioner was leaving my hair frizzy and dried out. I used this combo once and can’t believe how my hair is now like it was when I was younger. Healthy and very shiny. I’m very happy with these products and as long as it keeps making my hair so shiny and soft and keeps my hair brass free, I’m a satisfied customer. Value is great as well.

### ⭐⭐⭐⭐⭐ Salt-n-Pepper Silver and Dark Brown Hair Loves Its Non-Drying Formula
*by A***K on January 25, 2025*

I love this stuff so much, I had to buy the BIG bottle, which should last me at least six months if not longer. If you have silver hair or graying, with dark brown or black, get this. You won't regret it. I have 50-something salt n' pepper hair that sans any coloring is about 60% silver, with the other 40% a mix of dark brown to almost black. We have well water with a filter on the showerhead, and yet, my hair gets dull looking with tinges of brown being more prominent and the silver losing its sparkle. I have used many purple shampoos and the problem I run into is that most are very drying, which is something that my thick, curly hair doesn't need. This product is not drying at all, and within one wash - leaving it on my hair for 2-5 minutes after suddsing - makes a noticeable improvement. Dark strands are darker, and white-gray strands have whitened. I use this product for multiple days until I've achieved the look I want, and then use it twice a week thereafter, always using a quality conditioner after the shampoo - not a purple conditioner, although you certainly could do so. I do use the leave-in Matrix So Silver spray conditioner occasionally too. The shampoo is somewhat runny, so it takes very little to get a good lather. I focus on the mid-shaft to ends of my hair and run it all through right before rinsing. My hair is left feeling soft and moisturized after using it. I like the scent and have had no scalp or skin irritation using it. (Avoid contact with your skin for long periods of time, as it will stain your skin and/or scalp if prolonged exposure occurs. Overall, it's one of the best options for blonde and silver-haired folks. Definitely recommend giving it a try!

## Frequently Bought Together

- Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan
- L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss, Neutralizes Brass, Conditions & Boosts Shine, Silver, 4 Ounce
- BOLD UNIQ Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

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**Shop now:** [https://www.desertcart.vu/products/24364606-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening](https://www.desertcart.vu/products/24364606-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening)

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-02-24*