--- product_id: 24416253 title: "Helvetica Forever: Story of a Typeface Hardcover – February 27, 2009" brand: "lars mullervictor malsy" price: "VT108252" currency: VUV in_stock: true reviews_count: 4 url: https://www.desertcart.vu/products/24416253-helvetica-forever-story-of-a-typeface-hardcover-february-27-2009 store_origin: VU region: Vanuatu --- # Helvetica Forever: Story of a Typeface Hardcover – February 27, 2009 **Brand:** lars mullervictor malsy **Price:** VT108252 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Helvetica Forever: Story of a Typeface Hardcover – February 27, 2009 by lars mullervictor malsy - **How much does it cost?** VT108252 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/24416253-helvetica-forever-story-of-a-typeface-hardcover-february-27-2009) ## Best For - lars mullervictor malsy enthusiasts ## Why This Product - Trusted lars mullervictor malsy brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Images ![Helvetica Forever: Story of a Typeface Hardcover – February 27, 2009 - Image 1](https://m.media-amazon.com/images/I/517GHnIGcWL.jpg) ![Helvetica Forever: Story of a Typeface Hardcover – February 27, 2009 - Image 2](https://m.media-amazon.com/images/I/517Qbmbt40L.jpg) ![Helvetica Forever: Story of a Typeface Hardcover – February 27, 2009 - Image 3](https://m.media-amazon.com/images/I/31AbNDm43BL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Beautiful and an important book. *by J***Z on Reviewed in the United States 🇺🇸 on May 10, 2022* I’m really familiar with the book, it’s fantastic! I owned it but I lost it in my move back east. Now it costs a fortune to replace. I would think the author and publisher would want to make some money and do a paperback edition but I guess they’re not interest in money 🤷‍♂️. If they did a second edition I’d immediately buy it. ### ⭐⭐⭐⭐⭐ The Hamburgers of Helvetica *by R***N on Reviewed in the United States 🇺🇸 on November 13, 2009* Who would have thought that the development of the world's favorite typeface would provide such a riveting read but it does. The local heroes are designer Max Miedinger encouraged by the Haas type foundry boss Eduard Hoffmann. Despite the availability of several sans faces in the fifties the company wanted to avoid losing market share for their type foundry and the best way to do it was to develop a new face, in a very crowded sans market.The book reveals the creation of the face with an amazing amount of fascinating detail, fortunately not just with words but plenty of period graphics and sample type settings (in the type founders favorite word foe sample setting: Hamburger). A real find and reproduced in color are twenty-seven pages of Hoffmann's personal Journal where he stuck in examples of setting as Miedinger evolved the letter designs. I found it interesting that the only face that was included as a comparison was Berthold's Akzidenz Gotesk (Standard Medium and Bold in English speaking countries) which, in display sizes, was the first type of choice for 'Swiss school' designers even though it only had two weights and no italic.There is an intriguing chapter called A Comparison by Indra Kupferschimd, which looks at all the before and after Helvetica faces and you'll be surprised at how many there were. The success of the face, from 1957 onwards, persuaded several type founders to 'Helveticize' their fonts by changing a, c, e, s, t and cap equivalents to look as much as possible like the real thing.The book is nicely produced in the typical Swiss style though that does mean unfortunately that tiny type has to be used somewhere and in this case it's the extensive captions and notes: 6.5 point seems too small to me for ease of reading.Designers and type fans will enjoy the story of a face that is reliable, practical, neutral and with some very sexy letters.***SEE INSIDE THE BOOK by clicking 'customer images' under the cover. ### ⭐⭐⭐⭐⭐ Condition of Book *by D***S on Reviewed in the United States 🇺🇸 on February 14, 2023* Excellent condition!!! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/24416253-helvetica-forever-story-of-a-typeface-hardcover-february-27-2009](https://www.desertcart.vu/products/24416253-helvetica-forever-story-of-a-typeface-hardcover-february-27-2009) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-09*