---
product_id: 2497922
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "VT5493"
currency: VUV
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.vu/products/2497922-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: VU
region: Vanuatu
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protection No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** VT5493
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-defying brilliance!

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** VT5493 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/2497922-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes color gel, developer crème, shine protect conditioner, and gloves—everything you need for salon-quality results.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance.
- • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application so you can color like a pro at home without the hassle.
- • **Trusted Innovation Since 1973:** Backed by decades of L’Oreal Paris expertise, blending cutting-edge tech with premium quality for your signature shade.
- • **Gray Coverage Meets Conditioning:** Powerful gray coverage combined with a conditioning formula leaves hair silky, shiny, and resilient.

## Overview

L'Oreal Paris Superior Preference Dark Brown 4 is a permanent hair color kit designed for all hair types, delivering rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application, it includes a UV filter and Vitamin E-infused conditioner to protect and enhance shine while providing excellent gray coverage and conditioning benefits. Trusted since 1973, this kit offers a complete at-home coloring experience with salon-quality results.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: No Orange Tones, Just Perfect Color - I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.
Review: Great Results! - I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again!

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000RDLAIG |
| Best Sellers Rank | #174 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 04 Dark Brown |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 55,832 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00071249253038, 00885158775211 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream,Liquid,Serum |
| Item Weight | 3.2 Ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | FPS-172665 |
| Material Features | Compostable |
| Material Type Free | Ammonia Free |
| Model Number | 071249253038 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Hair Coloring |
| Recommended Uses For Product | Softening |
| Set Name | Hair Color Set |
| Suitable Hair Color | All Hair Colors |
| UPC | 885158775211 071249253038 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 04 Dark Brown
- **Item Form:** Cream,Liquid,Serum
- **Package Information:** Box
- **Product Benefits:** Hair Coloring

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/818UCUgvCWL.jpg)
![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/71jrBV7minL.jpg)
![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg)
![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/81DVibvzeRL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ No Orange Tones, Just Perfect Color
*by C***O on April 12, 2026*

I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.

### ⭐⭐⭐⭐⭐ Great Results!
*by D***A on March 6, 2026*

I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again!

### ⭐⭐⭐⭐⭐ Natural-looking color and great gray coverage
*by R***E on April 29, 2026*

This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4 Dark Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1
- L'Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-08*