--- product_id: 251230938 title: "London, Day to Night Ultra-Smooth Mascara, 001 Black, 9.5 ml" brand: "rimmel" price: "VT3917" currency: VUV in_stock: true reviews_count: 13 category: "Rimmel" url: https://www.desertcart.vu/products/251230938-london-day-to-night-ultra-smooth-mascara-001-black-9 store_origin: VU region: Vanuatu --- # Vitamin E-enriched ultra-smooth formula 2-in-1 dual cap for day & night looks Zero clumps or lash sticking London, Day to Night Ultra-Smooth Mascara, 001 Black, 9.5 ml **Brand:** rimmel **Price:** VT3917 **Availability:** ✅ In Stock ## Summary > 🌆 From AM definition to PM drama—lash power that never clocks out! ## Quick Answers - **What is this?** London, Day to Night Ultra-Smooth Mascara, 001 Black, 9.5 ml by rimmel - **How much does it cost?** VT3917 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/251230938-london-day-to-night-ultra-smooth-mascara-001-black-9) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Iconic London Edge:** Embody the cool, urban, and ever-evolving London vibe with every blink. - • **Nourish While You Beautify:** Vitamin E-enriched formula strengthens lashes, keeping them healthy and resilient. - • **Smooth, Clump-Free Perfection:** Hydrogel film-formers glide on lashes for a flawless, smudge-proof finish every time. - • **Transform Your Lashes Twice a Day:** Dual caps deliver ultra-length by day and 15X fuller volume by night—switch your look effortlessly. - • **Trusted Classic with a Modern Twist:** A cult-favorite mascara with 15+ years of rave reviews, now optimized for today’s dynamic lifestyle. ## Overview Rimmel London Day to Night Ultra-Smooth Mascara offers a unique dual-cap design for customizable lash looks—lengthening by day and volumizing by night. Its vitamin E-enriched, hydrogel formula ensures smooth, clump-free application while nourishing lashes. A top-ranked, enduring favorite in beauty, this mascara perfectly blends iconic London style with reliable performance. ## Description Want the London look? Rimmel London Day-2-Night is a mascara that creates 2 dramatically different lash looks, all with 1 magic double cap! 1. Choose the Length cap in the day for exceptionally defined, ultra- lengthened lashes. Lashes are stretched to new distances. 2. Choose the Volume cap at night for up to 15X fuller lashes. Thickens lashes with voluptuous, oversized volume without a clump in sight. The magic double cap gives you the power to create a perfect lash look, day or night! London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK. Review: The best, oldest and most affordable mascara on the market - Have been using this mascara for over 15 years! It’s amazing, I even used it on my wedding day last year. Great everyday mascara and doesn’t dry out your lashes. My lashes are as thick and strong as they were when I first started. I know mascara is subjective but for the price, it’s a true thing. Review: Good - Good ## Features - Define, lengthen and curl lashes with zero clumps - This is a black color - Hydrogels for an ultra-smooth film on lashes - Vitamin E-enriched formula with film-formers, waxes and pigments - No clumping or sticking ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B004LXHQIQ | | ASIN | B004LXHQIQ | | Best Sellers Rank | #4,360 in Beauty ( See Top 100 in Beauty ) #39 in Mascara | | Customer reviews | 4.3 4.3 out of 5 stars (3,233) | | Date First Available | 7 August 2012 | | Is Discontinued By Manufacturer | No | | Item model number | 347880220010 | | Item model number | 347880220010 | | Manufacturer | Coty | | Manufacturer | Coty | | Product Dimensions | 6.68 x 18.11 x 2.06 cm; 9.5 g | | Product Dimensions | 6.68 x 18.11 x 2.06 cm; 9.5 g | ## Product Details - **Brand:** Rimmel - **Colour:** Black - **Item form:** cylindrical - **Product benefits:** Lengthening - **Special features:** Long-Wearing, Water Resistant ## Images ![London, Day to Night Ultra-Smooth Mascara, 001 Black, 9.5 ml - Image 1](https://m.media-amazon.com/images/I/61vUV+IrMpL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Is this price for just one tube?** A: Wow it has been a long time since I bought this. I remember that it came three tubes for the same price but I don't think I paid that much money for three tubes. I really don't remember. The first time I bought it was at the drugstore years ago on sale and I really like it so I bought more. Didn't realize Amazon was still selling it. But yes I do like it and it lasts a long time. I'm not one of those who throw it out after three months because they say it's best to do so. The problem with buying mascara online is it sometimes it doesn't seem as "fresh" as it would if it were really know. But it still works and I still use them I think I'm on my last one after many months or maybe a couple years I haven't bought it. I would check to make sure it's not just one tube for $25 that's way out of line. ## Customer Reviews ### ⭐⭐⭐⭐⭐ The best, oldest and most affordable mascara on the market *by A***R on 22 June 2025* Have been using this mascara for over 15 years! It’s amazing, I even used it on my wedding day last year. Great everyday mascara and doesn’t dry out your lashes. My lashes are as thick and strong as they were when I first started. I know mascara is subjective but for the price, it’s a true thing. ### ⭐⭐⭐⭐⭐ Good *by T***T on 16 February 2024* Good ### ⭐⭐⭐⭐ Very nice *by H***A on 8 June 2022* Very nice ## Frequently Bought Together - Rimmel Glam'eyes Day 2 Night Mascara, Black, 0.32 Fluid Ounce - Rimmel Scandaleyes Retro Glam Mascara Redesign Extreme Black, 0.41 Fl Oz , 2 Count (Pack of 1) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/251230938-london-day-to-night-ultra-smooth-mascara-001-black-9](https://www.desertcart.vu/products/251230938-london-day-to-night-ultra-smooth-mascara-001-black-9) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-06*