--- product_id: 253288394 title: "Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, 200ml" brand: "l'oréal" price: "VT7608" currency: VUV in_stock: true reviews_count: 6 url: https://www.desertcart.vu/products/253288394-paris-elvive-colour-protect-anti-brassiness-purple-shampoo-200ml store_origin: VU region: Vanuatu --- # 5-10 min customizable treatment time 200ml nourishing sulfate-free formula Purple pigment neutralizes brassiness Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, 200ml **Brand:** l'oréal **Price:** VT7608 **Availability:** ✅ In Stock ## Summary > 🟣 Stay Brilliant, Stay Bold — Bye-Bye Brass! ## Quick Answers - **What is this?** Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, 200ml by l'oréal - **How much does it cost?** VT7608 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/253288394-paris-elvive-colour-protect-anti-brassiness-purple-shampoo-200ml) ## Best For - l'oréal enthusiasts ## Why This Product - Trusted l'oréal brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Glossy Shine Boost:** Enhances hair’s natural radiance with a glossy, vibrant finish that turns heads. - • **Tailored Treatment Time:** Leave on damp hair 5-10 minutes to optimize results for blonde, brunette highlights, or grey hair. - • **Sulfate-Free Nourishment:** Gentle yet effective formula protects color while nourishing strands for a smooth finish. - • **Trusted #1 in UK Color Care:** Join thousands who rely on Britain’s top color-protecting shampoo for lasting vibrancy. - • **Brassiness? Not on your watch!:** Purple pigments instantly neutralize yellow and orange tones for salon-bright hair. ## Overview L'ORÉAL Paris Elvive Colour Protect Purple Shampoo is a 200ml sulfate-free liquid designed to neutralize unwanted yellow and orange tones in color-treated hair. Ideal for blonde, highlighted brunette, and grey hair, it delivers a glossy, nourished finish with customizable treatment times from 5 to 10 minutes. Backed by Britain’s #1 color care status and 4.6-star reviews, it’s the go-to solution for maintaining vibrant, brass-free hair. ## Description Introducing purple Shampoo from Elvive colour protect, Britain's number 1 for coloured hair.* highlighted brunette, blonde, and grey hair. Can become yellow and brassy over time. How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the purple Shampoo formula, helps neutralise yellow tones. Purple Shampoo is also known as silver Shampoo. Our new specialist colour correcting purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Use once a week after purple Shampoo to complement your regular Elvive colour protect routine. Apply on damp hair and leave for 5 minutes before rinsing well. Expert tip: on grey hair, Rinse after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing. Suitable for blonde, highlighted, and silver hair. *2018 Nielsen Data, value & units, hair care (client defined) 52 w/E 06/10/18 gb total coverage Review: Love it - It did exactly what it said.... I have brown hair with highlights and it removed it gave a very nice ashy tone.... Love it. But i find it quite costly. Review: great - It’s great it works very effectively but it might not work on some shades ## Features - Introducing purple shampoo from elvive colour protect - Gives smooth finish - Nourishes hair and neutralises yellow and orange tones - Apply on damp hair and leave for 5 minutes before rinsing well - Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07KSWL6XZ | | Active Ingredients | AQUA / WATER , SODIUM LAURETH SULFATE , COCO-BETAINE , GLYCOL DISTEARATE , COCAMIDE MIPA , CI 60730 / ACID VIOLET 43 , SODIUM LAURYL SULFATE , SODIUM CHLORIDE , SODIUM BENZOATE , SODIUM HYDROXIDE , TRIDECETH-6 , IRIS FLORENTINA ROOT EXTRACT , POLYQUATERNIUM-7 , POLYQUATERNIUM-10 , SALICYLIC ACID , LIMONENE , LINALOOL , BENZYL SALICYLATE , BENZYL ALCOHOL , BENZOPHENONE-4 , AMODIMETHICONE , ALPHAISO… | | Age Range Description | Adult | | Age range (description) | Adult | | Best Sellers Rank | #21,477 in Beauty ( See Top 100 in Beauty ) #1,686 in Hair Shampoos | | Brand | L'ORÉAL | | Brand Name | L'ORÉAL | | Customer Reviews | 4.6 out of 5 stars 1,715 Reviews | | Global Trade Identification Number | 03600523682768 | | Hair Type | Color Treated | | Hair type | Color Treated | | Item Dimensions | 6.3 x 3.3 x 17.2 centimeters | | Item Form | Liquid | | Item Weight | 200 Grams | | Item form | Liquid | | Liquid Volume | 200 Milliliters | | Manufacturer | L'Oréal | | Material Type Free | Sulfate Free | | Material type free | Sulfate Free | | Number of Items | 1 | | Other Special Features of the Product | glossy shine | | Product Benefits | Color Protection | | Recommended Uses For Product | Tangled Hair | | Scent | Unscented | | Scent Name | Unscented | | Suitable Hair Color | Purple | | Unit Count | 200 Milliliters | ## Product Details - **Brand:** L'ORÉAL - **Item form:** Liquid - **Hair type:** Color Treated - **Scent:** Unscented - **Age range (description):** Adult ## Images ![Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, 200ml - Image 1](https://m.media-amazon.com/images/I/71EHBdzoMGS.jpg) ## Available Options This product comes in different **Size, Style** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Love it *by A***A on 12 September 2020* It did exactly what it said.... I have brown hair with highlights and it removed it gave a very nice ashy tone.... Love it. But i find it quite costly. ### ⭐⭐⭐⭐⭐ great *by S***I on 20 December 2019* It’s great it works very effectively but it might not work on some shades ### ⭐⭐⭐⭐ Helpful with maintenance *by R***L on 26 January 2021* Shampoo was thicker than i expected which was nice and lathers up well. Hair needs to be soaked with the products for a few minutes (3-5mins) for it to help with toning down the brassiness. ## Frequently Bought Together - L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, 200ml - L'Oreal Paris Elvive Colour Protect Purple Conditioner, 150 ml - L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Mask,250 ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/253288394-paris-elvive-colour-protect-anti-brassiness-purple-shampoo-200ml](https://www.desertcart.vu/products/253288394-paris-elvive-colour-protect-anti-brassiness-purple-shampoo-200ml) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-09*