--- product_id: 255493117 title: "Business The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand" price: "VT6603" currency: VUV in_stock: true reviews_count: 5 url: https://www.desertcart.vu/products/255493117-business-the-22-immutable-laws-of-branding-how-to-build store_origin: VU region: Vanuatu --- # Business The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand **Price:** VT6603 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Business The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand - **How much does it cost?** VT6603 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/255493117-business-the-22-immutable-laws-of-branding-how-to-build) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy Business The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by Ries, Al, Ries, Laura online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: Me parece un libro muy interesante, fácil y rápido de leer, con muchos ejemplos útiles, aunque se repite un poco habiendo leído antes "The 22 Immutable Laws of Marketing" del mismo autor. Review: How can a book which has almost no pictures be the ultimate introduction to branding? I was highly sceptical, and only added it onto to my list of branding books to buy because it was cheap. How wrong I was. In 172 readable, small-paperback pages, Al Ries and his daughter Laura unveil the fundamentals of branding, stripping away the most powerful myths and demonstrating with a mixture of brand successes, failures, falls and rises, that they know what they are talking about. What's more, what they say made sense of many things I have been dimly feeling towards in my 20 years as a communications professional. I suspect that this book oversells itself slightly. The title made me suspicious, and the definitiveness of statements which go against what you find in other books makes you wonder, at points, if what it's saying is really this cut and dried. I probably would have disregarded this book if I'd read it ten years ago: but practical industry experience convinces me that what it is saying is right, and the other books, which focus on choosing your name and redesigning the logo, are the ones which only understand a part of the picture. It took me about an hour and a half to read this book, and I will never see branding the same way again. That's good value for you. On the other hand, I probably won't be reading and re-reading it avidly. It makes its points, which can be quickly revised from the chapter headings. Now it's time to move on. I would recommend this book to anyone and everyone who wants (or needs) to learn about branding. I can't imagine a better introduction to the subject for someone who already has enough industry experience to recognise what it is talking about. I wouldn't recommend anyone to _only_ read this book: it is an extremely sound beginning, not an encyclopaedia. In terms of what this book is trying to be, I don't think there could be any higher recommendation than that. Superb. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | 0060007737 | | Best Sellers Rank | #22,222 in Books ( See Top 100 in Books ) #41 in Business Research & Development #43 in Advertising #71 in International Business & Investing | | Customer reviews | 4.6 4.6 out of 5 stars (935) | | Dimensions | 18.75 x 1.73 x 23.5 cm | | Edition | Illustrated | | ISBN-10 | 9780060007737 | | ISBN-13 | 978-0060007737 | | Item weight | 1.05 Kilograms | | Language | English | | Print length | 272 pages | | Publication date | 20 March 2011 | | Publisher | Harper Business | ## Images ![Business The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand - Image 1](https://m.media-amazon.com/images/I/61o8-zUqh2L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by R***I on 22 October 2016* Me parece un libro muy interesante, fácil y rápido de leer, con muchos ejemplos útiles, aunque se repite un poco habiendo leído antes "The 22 Immutable Laws of Marketing" del mismo autor. ### ⭐⭐⭐⭐⭐ Review *by M***R on 26 January 2008* How can a book which has almost no pictures be the ultimate introduction to branding? I was highly sceptical, and only added it onto to my list of branding books to buy because it was cheap. How wrong I was. In 172 readable, small-paperback pages, Al Ries and his daughter Laura unveil the fundamentals of branding, stripping away the most powerful myths and demonstrating with a mixture of brand successes, failures, falls and rises, that they know what they are talking about. What's more, what they say made sense of many things I have been dimly feeling towards in my 20 years as a communications professional. I suspect that this book oversells itself slightly. The title made me suspicious, and the definitiveness of statements which go against what you find in other books makes you wonder, at points, if what it's saying is really this cut and dried. I probably would have disregarded this book if I'd read it ten years ago: but practical industry experience convinces me that what it is saying is right, and the other books, which focus on choosing your name and redesigning the logo, are the ones which only understand a part of the picture. It took me about an hour and a half to read this book, and I will never see branding the same way again. That's good value for you. On the other hand, I probably won't be reading and re-reading it avidly. It makes its points, which can be quickly revised from the chapter headings. Now it's time to move on. I would recommend this book to anyone and everyone who wants (or needs) to learn about branding. I can't imagine a better introduction to the subject for someone who already has enough industry experience to recognise what it is talking about. I wouldn't recommend anyone to _only_ read this book: it is an extremely sound beginning, not an encyclopaedia. In terms of what this book is trying to be, I don't think there could be any higher recommendation than that. Superb. ### ⭐⭐⭐⭐⭐ Review *by A***S on 13 August 2024* Have completed a few chapters so far and I find it really informative. Lot of tips n tricks we can understand from each chapter. ## Frequently Bought Together - The 22 Immutable Laws of Branding - The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - Contagious: Why Things Catch On --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/255493117-business-the-22-immutable-laws-of-branding-how-to-build](https://www.desertcart.vu/products/255493117-business-the-22-immutable-laws-of-branding-how-to-build) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-07*