---
product_id: 255988647
title: "HBR's 10 Must Reads On Strategic Marketing - Paperback"
price: "VT11294"
currency: VUV
in_stock: true
reviews_count: 5
url: https://www.desertcart.vu/products/255988647-hbrs-10-must-reads-on-strategic-marketing-paperback
store_origin: VU
region: Vanuatu
---

# HBR's 10 Must Reads On Strategic Marketing - Paperback

**Price:** VT11294
**Availability:** ✅ In Stock

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- **What is this?** HBR's 10 Must Reads On Strategic Marketing - Paperback
- **How much does it cost?** VT11294 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

HBR's 10 Must Reads On Strategic Marketing - Paperback : Christensen, Clayton M.: desertcart.ae: Books

Review: Customer Centricity ist ein gutes Konzept, alle Artikel in dieser HBR Sammlung drehen sich darum. Allerdings lässt es sich schnell zusammenfassen: Verkaufe etwas, das Menschen haben wollen. Die Artikel sind leider auch schon etwas überholt. Beim Beitrag, der vorschlägt man solle den CMO durch einen Chief Customer Officer (CCO) ersetzen dem dann so ziemlich alle unterstehen, Marketing Personal durch Customer Manager ersetzen, und überhaupt die ganze Organisation ändern, musste ich schmunzeln. Den (akademischen) Autoren fehlte ganz offensichtlich der Einblick in die Alltagsrealität großer Organisationen.
Review: Fast delivery Greet contents I recommend that business books to everyone interesting to develop leadership vision and competences. Great materials for personal development.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #47,099 in Books ( See Top 100 in Books ) #46 in Sports Psychology #161 in Sales & Selling #278 in Marketing |
| Customer reviews | 4.6 4.6 out of 5 stars (196) |
| Dimensions  | 13.97 x 1.91 x 20.96 cm |
| Edition  | National |
| ISBN-10  | 1422189880 |
| ISBN-13  | 978-1422189887 |
| Item weight  | 241 g |
| Language  | English |
| Print length  | 224 pages |
| Publication date  | 26 March 2013 |
| Publisher  | Harvard Business Review Press |

## Images

![HBR's 10 Must Reads On Strategic Marketing - Paperback - Image 1](https://m.media-amazon.com/images/I/61+lrr6QXqL.jpg)

## Customer Reviews

### ⭐⭐ Review
*by S***E on 23 April 2022*

Customer Centricity ist ein gutes Konzept, alle Artikel in dieser HBR Sammlung drehen sich darum. Allerdings lässt es sich schnell zusammenfassen: Verkaufe etwas, das Menschen haben wollen. Die Artikel sind leider auch schon etwas überholt. Beim Beitrag, der vorschlägt man solle den CMO durch einen Chief Customer Officer (CCO) ersetzen dem dann so ziemlich alle unterstehen, Marketing Personal durch Customer Manager ersetzen, und überhaupt die ganze Organisation ändern, musste ich schmunzeln. Den (akademischen) Autoren fehlte ganz offensichtlich der Einblick in die Alltagsrealität großer Organisationen.

### ⭐⭐⭐⭐⭐ Review
*by B***I on 15 March 2018*

Fast delivery Greet contents I recommend that business books to everyone interesting to develop leadership vision and competences. Great materials for personal development.

### ⭐⭐⭐⭐⭐ Review
*by P***D on 1 February 2017*

Recommended by a friend- 60% outstanding, 30% interesting, 10% meh. Worthwhile!

## Frequently Bought Together

- HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
- HBR's 10 Must Reads On Strategy

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-17*