---
product_id: 261506390
title: "Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free"
brand: "smart beauty"
price: "VT931"
currency: VUV
in_stock: false
reviews_count: 13
url: https://www.desertcart.vu/products/261506390-smart-beauty-blonde-bleach-it-the-ultimate-lightener-for-dark
store_origin: VU
region: Vanuatu
---

# Vegan & cruelty-free formula Plex conditioner rebuilds & protects Cool ash toner reduces brassiness Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free

**Brand:** smart beauty
**Price:** VT931
**Availability:** ❌ Out of Stock

## Summary

> ❄️ Unlock your coolest blonde yet — because your hair deserves the VIP treatment!

## Quick Answers

- **What is this?** Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free by smart beauty
- **How much does it cost?** VT931 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/261506390-smart-beauty-blonde-bleach-it-the-ultimate-lightener-for-dark)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Permanent Coverage for All:** Effectively covers grey, roots, highlights, and works on all hair types including chemically treated.
- • **Salon-Grade Plex Protection:** Rebuilds and strengthens hair while coloring for healthier strands.
- • **Brass-Free Blonde Perfection:** Cool ash toner neutralizes unwanted warm tones for a flawless ash blonde finish.
- • **Ethical Beauty You Can Trust:** Vegan, cruelty-free, paraben & sulfate free with UK & EU professional cosmetic standards.
- • **Effortless, Mess-Free Application:** Precision nozzle and smooth cream formula ensure a drip-free, easy home coloring experience.

## Overview

Smart Beauty's Ash Blonde Hair Dye combines permanent color with an integrated Plex hair care conditioner to protect and rebuild hair structure. Featuring a cool ash toner, it neutralizes brassiness for a sleek, natural blonde look. This vegan, cruelty-free formula covers grey and works on all hair types, delivering salon-quality results with a mess-free, easy-to-use application. Endorsed by UK and European cosmetic standards, it’s the ethical, professional choice for vibrant, healthy blonde hair at home.

## Description

Product description Smart Blonde Bleach-it | The Ultimate Hair Lightener Kit Smart Blonde Hair Lightener Color Results The above swatch is for guidance only. Please complete a hair strand test before full application. The color result is permanent and the longevity can be influenced by many factors such as natural hair color, previous treatments, condition, porosity, length and thickness of hair. The color will fade with routine shampooing. If your hair is thick or long, two packs may be required. Hair color that matters... for customer who care The ultimate hair bleach, this kit is specifically designed to permanently remove natural colored pigments or applied hair dye. Suitable for all-over treatment, blonde root touch-up or highlights. If you want to go from dark to blonde hair, you must understand the different stages of your bleaching process. See Below. Turns dark hair into blonde Can lighten up to 5 shades, 7 shades with a second application Cream formulatuion - easy to mix 100% vegan, cruelty-free formulation Blends grey Knowing and differentiating the different stages of bleaching hair Example of blonde highlights IMPORTANT: Follow the safety instructions. An allergy alert test must be done 48 hours before use. Examaple from level 2 to level 6 From dark to blonde will allow you to lighten your hair and schedule the different sessions with minimal damage to your hair The bleaching stages are the different levels of color that hair can achieve, and they’re seven. Not all hair needs to go through all seven stages, though. The darker your hair, the more bleaching stages you need to get a blonde color. If your result turns reddish, orange or yellow you need to do extra stages. To achieve that color you want, you only have to consider the number that identifies the hair dye and the bleaching stage you must reach. In stage 1, your hair will go from black to medium brown In stage 2, from medium brown to light brown. In stage 3, from light brown to dark blonde In stage 4, from dark blonde to medium blonde In stage 5, from medium blonde to light blonde In stage 6, from light blonde to very light blonde In stage 7, from very light blonde to extra light blonde Smart Beauty Creative Hair Colouring...Made Easy Our mission is to be cruelty-free, vegan and source locally. We develop the best formulations which are easy and safe to use. Our products are made in the EU and UK We’ve been making hair color for over 15 years, and we’re exceptionally proud of them. We try to do business the right way; we take responsibility for our impact on society and the planet.

Review: So far so good! - I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.
Review: 100 recommended! Is a hair treatment without doubt. This hair color restores my damaged hair 👌💖 - 100% recommended! I have my hair with some highlights that I done and that left my hair very dry (even using the most expensive products, shampoo and treatments.. nothings help to bring life to my hair. I stopped using hair color for almost 3 months -obviously the roots was noticeable, but I don’t want to damage more my hair. My hair is dark and barely have some gray hair. Is the reason I make some highlights for add dimension and not have just a flat color. That chemical process was to much for my thin hair (I’m a 53 years old woman) But I give a try to this brand.. this hair color really restore my hair! Left with life and movement. I have 11 days from I used to. I not sure if the color will last.. but I could put another layer of this same hair color, it really is like a treatment for your hair, left the mine in really good condition.. I make a subscription for receive 3 per month (just in case have some additional there. 👌 And I just want to say that (worry for my last hair damaged of highlights) I used 2 bottles of hair color, because I uses less peroxide in the mix (like 1/2 oz less of peroxide in each mix) and then I left working in my hair for almost 28 minutes. But the results are beautiful.. I’m in love with this 💖 In the photo I show the highlights that I made at home on my dark hair (I have previously another purple color) that highlights at home was what damaged more my hair. But this color dark purple -like eggplant 🍆.. I really like the works in color and treatment on hair -see on videos after I used recently this new hair color treatment on my hair.. soft, repaired,lustrous, touching hair. I received too many compliments

## Features

- Instead of going darker this season, turn your hair white as snow with blonde bleach hair dye color! This edgy and sexy look will have heads turning and jaws dropping the moment you step into the room.
- Hair Bleach For Dark Hair: This hair bleach can lighten up to 8 levels, two applications will be needed if going from black to white hair or have thick or long hair.
- Hair Bleach Powder and Peroxide: This hair bleach uses a professional quality blue dust-free bleach powder and peroxide 40 vol. Mixed to make a drip-free hair bleach cream paste
- Hair Highlights Bleach: This hair bleach can be used in conjunction with a highlighting cap (sold separately) or use freehand to create stylish fine, chunky, or sections of blonde
- Root Touch-up Blonde: The hair bleach kit is perfect for a blonde root touch up, mix only one of each of the sachets and apply with the brush provided

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00ATFPHFO |
| Best Sellers Rank | #37,411 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #320 in Hair Color |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Color | Bleach-It |
| Container Type | Bottle |
| Customer Reviews | 4.0 out of 5 stars 7,072 Reviews |
| Full Cure Time | 60 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 85 Grams |
| Manufacturer | Smart Beauty |
| Manufacturer Part Number | Pack of 2 |
| Material Features | Cruelty Free, Vegan |
| Model Number | ASIN |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Conditioning, Lightening, Moisturizing, Nourishing, Straightening |
| Recommended Uses For Product | Hair lightening, Highlighting, Root touch-up |
| UPC | 830577003315 |
| Unit Count | 5.07 Fluid Ounces |

## Product Details

- **Brand:** Smart Beauty
- **Color:** Ash Blonde
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening

## Images

![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 1](https://m.media-amazon.com/images/I/81Y7NDCQDLL.jpg)
![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 2](https://m.media-amazon.com/images/I/819xOsqTkLL.jpg)
![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 3](https://m.media-amazon.com/images/I/81B20SxXgCL.jpg)
![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 4](https://m.media-amazon.com/images/I/81L9JdBsokL.jpg)
![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 5](https://m.media-amazon.com/images/I/71-Qv3cI9IL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Does this item have bleach?**
A: Hi Ari, yes it will lighten your hair, if you have dark hair and want a platinum result, you will need to bleach your hair to light blonde.

**Q: How blonde does it make your hair?**
A: To get the best platinum blonde results apply to light-to-medium blonde hair. If your hair is darker, the platinum result will not be as visible. You may refer to the 3rd picture on the product page to learn more about the possible results based on hair natural shade.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So far so good!
*by L***O on August 4, 2025*

I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.

### ⭐⭐⭐⭐⭐ 100 recommended! Is a hair treatment without doubt. This hair color restores my damaged hair 👌💖
*by K***A on November 27, 2025*

100% recommended! I have my hair with some highlights that I done and that left my hair very dry (even using the most expensive products, shampoo and treatments.. nothings help to bring life to my hair. I stopped using hair color for almost 3 months -obviously the roots was noticeable, but I don’t want to damage more my hair. My hair is dark and barely have some gray hair. Is the reason I make some highlights for add dimension and not have just a flat color. That chemical process was to much for my thin hair (I’m a 53 years old woman) But I give a try to this brand.. this hair color really restore my hair! Left with life and movement. I have 11 days from I used to. I not sure if the color will last.. but I could put another layer of this same hair color, it really is like a treatment for your hair, left the mine in really good condition.. I make a subscription for receive 3 per month (just in case have some additional there. 👌 And I just want to say that (worry for my last hair damaged of highlights) I used 2 bottles of hair color, because I uses less peroxide in the mix (like 1/2 oz less of peroxide in each mix) and then I left working in my hair for almost 28 minutes. But the results are beautiful.. I’m in love with this 💖 In the photo I show the highlights that I made at home on my dark hair (I have previously another purple color) that highlights at home was what damaged more my hair. But this color dark purple -like eggplant 🍆.. I really like the works in color and treatment on hair -see on videos after I used recently this new hair color treatment on my hair.. soft, repaired,lustrous, touching hair. I received too many compliments

### ⭐ Not even close to Permanent unless you are going for purple gray
*by B***. on January 12, 2024*

So in my venture to find a replacement for my old favorite (Arctic Fox, review there) hair dye that has gone down the drain. I came across this one, having been dying my hair for well over a decade now I have TRIED some things. So this is not the first one claiming “permanent purple” so I was aware it may not work as advertised. I was hopeful nonetheless. -So in mixing I was very concerned as the cream stayed an extremely light purple until 20 minutes into the process. Which to be fair I have seen before. -The formula didn’t stink too bad, I have used much stronger smelling ones, definitely in a well ventilated area though. - After following directions and rinsing it did dry out my hair a bit more than I would like. - So as for color I was only able to get two spots to actually be “bright” purple. Those were the super blonde spots. -Side note: When I prep my hair I don’t like to do an even lighting because then you get a flat “even” color on top. This way you get variation and dimension. - Everything other than the super blond spots turned an “Ash purple” like if purple were denim. - So I was like “Ok fine not what I was going for but I’ll go with it a bit” Unfortunately the next time after just rinsing with water about 90% of the color rinsed out! The bright purple was pastel and everything else was almost gray purple. It was the equivalent fade I would get in 2 months from any “Semi Permanent” So All that being said my journey for a new better purple continues. In the meantime if you are looking for permanent gray purple this would be an amazing choice other than that don’t waste the time and money.

## Frequently Bought Together

- Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl. Ounces, Sterling)

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-10*