---
product_id: 26680017
title: "Retail Detailed: Secrets to Selling Retail Chain Stores"
brand: "1st book library"
price: "VT8001"
currency: VUV
in_stock: true
reviews_count: 4
category: "Book"
url: https://www.desertcart.vu/products/26680017-retail-detailed-secrets-to-selling-retail-chain-stores
store_origin: VU
region: Vanuatu
---

# Retail Detailed: Secrets to Selling Retail Chain Stores

**Brand:** 1st book library
**Price:** VT8001
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Retail Detailed: Secrets to Selling Retail Chain Stores by 1st book library
- **How much does it cost?** VT8001 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/26680017-retail-detailed-secrets-to-selling-retail-chain-stores)

## Best For

- 1st book library enthusiasts

## Why This Product

- Trusted 1st book library brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Retail Detailed: Secrets to Selling Retail Chain Stores - Image 1](https://m.media-amazon.com/images/I/41JF9eJnsoL.jpg)

## Customer Reviews

### ⭐⭐ 







  
  
    Retail Detailed: Secrets to Selling Retail Chain Stores
  

*by V***H on Reviewed in the United States on September 17, 2009*

Concept of book is interesting. Written from the retail buyer's perspective in a verbose conversational style that becomes tiresome to read. There may be some good advice in the book, but its just a chore to uncover. In the end, it may all boil down to the salesperson acting professional, knowing a few good jokes and restaurants, and then caving in to the retailer's demands. Price is cheap enough to try the book. Production quality is very low budget.

### ⭐⭐⭐⭐ 







  
  
    Blunt and to the point...Just the way Buyer's will be.
  

*by C***E on Reviewed in the United States on January 1, 2006*

This book is written in the concversational style of Merrill Lehrer, he writes as if he is speaking, maybe even lecturing you about the hard truths of selling your product(s) to the Buyer of a large retail chain. Although, at times, more details would have been good, early on you get the drift. You need the buyers and the buyers don;t want you to think that they also need you but if your product is "hot" then they will need you just as much.There's a lot of tricky business in selling to retail chains nowadays. Once apon a time, if a store purchased your product then that was the end of it. The onus to sell the product to the consumer was then upon the store...this is not the case in the present day.Lehrer is blunt. He explains whhat you need to be, what you need to do and also what to look out for (eg. a retailer asking for your best price where no rebates, etc are taken into account...make sure you have that in writing or you may be charged for advertising, etc).At under 200 pages it is an easy, quick read with some real gems of information in there!

### ⭐⭐⭐⭐⭐ 







  
  
    Informative & Down-to-earth
  

*by S***E on Reviewed in the United States on October 25, 2005*

Merill has done a good job on a topic that's receives very little coverage in the publishing world. The book is worth the money because it touches on most of the critical issues that needs to be covered in order to establish/strengthen business relationship between manufacturers/distributors & chain store buyers.Two ways in which this book can be further enhanced, if there is going to be a revised edition someday:1. Some topics, like planograms, needs a slightly more indepth coverage.2. Merrill writes as he speaks; which is mostly good, but sometimes it's hard to follow. I think the editors might like to work on rephrasing some of the content.Overall, this is a fantastic buy.

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-03-01*