--- product_id: 275445899 title: "All-Day Intense Gel Eyeliner Bold Longwear Eye Makeup, Hypoallergenic, 130 Pure Plum, 0.045 oz" brand: "almay" price: "VT3185" currency: VUV in_stock: true reviews_count: 13 category: "Almay" url: https://www.desertcart.vu/products/275445899-all-day-intense-gel-eyeliner-bold-longwear-eye-makeup-hypoallergenic store_origin: VU region: Vanuatu --- # 24-hour wear waterproof & fade-proof 85% recycled barrel All-Day Intense Gel Eyeliner Bold Longwear Eye Makeup, Hypoallergenic, 130 Pure Plum, 0.045 oz **Brand:** almay **Price:** VT3185 **Availability:** ✅ In Stock ## Summary > 💜 Sharpen your look, not your conscience. ## Quick Answers - **What is this?** All-Day Intense Gel Eyeliner Bold Longwear Eye Makeup, Hypoallergenic, 130 Pure Plum, 0.045 oz by almay - **How much does it cost?** VT3185 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/275445899-all-day-intense-gel-eyeliner-bold-longwear-eye-makeup-hypoallergenic) ## Best For - almay enthusiasts ## Why This Product - Trusted almay brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Clean & Conscious:** Free from parabens, phthalates, formaldehydes, and cruelty—pure confidence in every stroke. - • **Gentle Yet Fierce:** Hypoallergenic, ophthalmologist tested, and safe for sensitive eyes and waterline use. - • **All-Day Bold Color:** Experience intense, liquid-like pigment that lasts up to 24 hours without smudging or fading. - • **Eco-Chic Packaging:** Sustainably crafted with 85% recycled paper barrel—beauty that respects the planet. - • **Creamy Glide, No Tug:** Smooth, creamy formula glides effortlessly for precise application without irritation. ## Overview Almay Gel Eyeliner in Pure Plum delivers a rich, gel-like color payoff in a smooth, easy-to-sharpen pencil. Waterproof and fade-proof for up to 24 hours, it’s formulated without harsh chemicals and is safe for sensitive eyes and waterline use. Packaged in an eco-friendly barrel made from 85% recycled paper, this hypoallergenic, cruelty-free liner blends bold style with clean, conscious beauty. ## Description Line up for bold, longwear eye looks and creamy, pigmented color with Almay® All-Day Intense Gel Eyeliner. This easy-to-sharpen, waterproof gel eyeliner pencil glides on smoothly, applies effortlessly, and dries instantly for eye looks that last. It creates color as intense as a liquid eyeliner does, feels comfortable on your eyelids, and won’t fade over time. As always, it’s hypoallergenic and ophthalmologist-tested. Fragrance-free and suitable for sensitive eyes + contact lens wearers. Available in 6 rich shades. Cruelty-free. ALMAY® Clean Makeup That Thinks It’s Skincare™ To learn more about Almay Clean go to Almay.com/ourvalues Review: Goes on easy and stays on all day! - I don’t usually write reviews, but I had to because I absolutely LOVE this eyeliner!! I was having an issue with other eyeliners not going on my lids at all or actually erasing the line I just drew on my eyelids. This eyeliner goes on smooth, doesn’t erase the line I’m going over (for a darker line) AND stays on all day without smudging! I’ve also had issues with other “waterproof” eyeliners rubbing off on my upper eyelid, leaving an unattractive line, but this eyeliner does not! If you like a brownish-black eyeliner, the Chestnut color goes on light, but transforms into a deeper brown with more coats. Be careful how much pressure you use because it is a gel eyeliner, which makes it a bit softer and breaks off if you’re not gentle. Another awesome feature is that it washes off easily with a regular face wash. I highly recommend this eyeliner! Review: Perfect color - The color was just what I was looking for. It was easy to use, creamy, easy to sharpen, although not a point, but rounded. It stays on through the day. I am giving 4 stars instead of 5 as the last time I sharpened it, the crayon part fell out. I stil have 1/2 of the pencil left. I tried reinserting it, but it just does not work right. I threw it out and will start over. ## Features - UP TO 24HR COLOR: 6 rich shades as intense as a liquid liner, in an easy-to-sharpen pencil - EASY-GLIDE FORMULA: Glides on smoothly and effortlessly, and dries instantly. Comfortable feel - RESISTS FADING: Fade-proof and waterproof - SUITABLE FOR SENSITIVE EYES: Hypoallergenic + ophthalmologist-tested. Suitable for sensitive eyes + contact lens wearers. Fragrance-free - FORMULATED WITHOUT: No added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, and triclosan - Formulated without added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, and triclosan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08MSHC354 | | Age Range Description | Adult | | Best Sellers Rank | #10,492 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #87 in Eye Liners | | Brand | Almay | | Brand Name | Almay | | Color | 130 Pure Plum | | Container Type | Pencil | | Coverage | Light | | Customer Reviews | 4.1 out of 5 stars 8,421 Reviews | | Eyelid Color Type | Eye Liner | | Finish Type | Natural | | Item Dimensions | 1.63 x 0.44 x 5.75 inches | | Item Form | Pencil,Gel Eyeliner,Creamy | | Item Weight | 10.43 g | | Manufacturer | AmazonUs/REVL7 | | Manufacturer Part Number | 7256907004 | | Material Features | Cruelty Free, Fragrance Free, Hypoallergenic | | Material Type Free | Formaldehyde Free, Hypoallergenic, Paraben Free, Phthalate Free, cruelty free, fragrance free | | Model Number | 7256907004 | | Number of Items | 1 | | Package Type Name | Tube | | Product Benefits | Long Lasting | | Skin Tone | All | | Skin Type | All | | UPC | 309970135485 | | Unit Count | 1 Count | ## Product Details - **Brand:** Almay - **Color:** 130 Pure Plum - **Item Form:** Pencil,Gel Eyeliner,Creamy - **Number of Items:** 1 - **Product Benefits:** Long Lasting ## Images ![All-Day Intense Gel Eyeliner Bold Longwear Eye Makeup, Hypoallergenic, 130 Pure Plum, 0.045 oz - Image 1](https://m.media-amazon.com/images/I/61nUe1jHETL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is the Almay all day intense gel eyeliner meant to twist out of the tube?** A: Great question!! I too struggled a bit with this. No, it does not twist!! Just use a sharpener as if it were an eyeliner pencil. **Q: Is this eyeliner truly waterproof?** A: This eyeliner stays on all day, sweat proof, probably would stay on in the pool. I love it’s smooth application. I’ll never use any other kind. **Q: Is what you see all you get if more doesn't twist out of tube?** A: It does not twist out of tube. you have to sharpen with sharpener. I put in freezer for just few minutes and it sharpens great. **Q: Does this last on the water line?** A: Definitely no water proof, it feel amazing but smudged after less than 2 hours. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Goes on easy and stays on all day! *by L***2 on September 9, 2024* I don’t usually write reviews, but I had to because I absolutely LOVE this eyeliner!! I was having an issue with other eyeliners not going on my lids at all or actually erasing the line I just drew on my eyelids. This eyeliner goes on smooth, doesn’t erase the line I’m going over (for a darker line) AND stays on all day without smudging! I’ve also had issues with other “waterproof” eyeliners rubbing off on my upper eyelid, leaving an unattractive line, but this eyeliner does not! If you like a brownish-black eyeliner, the Chestnut color goes on light, but transforms into a deeper brown with more coats. Be careful how much pressure you use because it is a gel eyeliner, which makes it a bit softer and breaks off if you’re not gentle. Another awesome feature is that it washes off easily with a regular face wash. I highly recommend this eyeliner! ### ⭐⭐⭐⭐ Perfect color *by K***R on March 27, 2026* The color was just what I was looking for. It was easy to use, creamy, easy to sharpen, although not a point, but rounded. It stays on through the day. I am giving 4 stars instead of 5 as the last time I sharpened it, the crayon part fell out. I stil have 1/2 of the pencil left. I tried reinserting it, but it just does not work right. I threw it out and will start over. ### ⭐⭐⭐⭐⭐ Great, but BEWARE of what color you buy! *by M***Y on March 11, 2026* I got this eyeliner in green and plum. The green is great, I really love it, it's just as pictured, and it stays on for more than one could expect. I also like that it doesn't seem to have toxic ingredients. I also love that you can sharpen it (even if it looks like it is not sharpenable, it is!) However, the plum one gave me a terrible reaction that caused an infection. Thinking it was a bad one, I ordered it again, and same reaction! But the green is totally fine. So, order knowing that! ## Frequently Bought Together - Almay Gel Eyeliner, Waterproof, Fade-Proof Eye Makeup, Easy-to-Sharpen Liner Pencil, 130 Pure Plum, 0.045 Oz - Almay All-Day Eyeliner Pencil, Hypoallergenic, Cruelty-Free, Smudge-Proof, Ophthalmologist Tested, Long Wearing and Water Resistant, Black Amethyst, 0.01 oz - Almay Mascara, Thickening, Volume & Length Eye Makeup with Aloe and Vitamin B5, Hypoallergenic-Fragrance Free, Ophthalmologist Tested, 401 Blackest Black --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/275445899-all-day-intense-gel-eyeliner-bold-longwear-eye-makeup-hypoallergenic](https://www.desertcart.vu/products/275445899-all-day-intense-gel-eyeliner-bold-longwear-eye-makeup-hypoallergenic) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-06-07*