---
product_id: 276764378
title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "VT10279"
currency: VUV
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.vu/products/276764378-superior-preference-fade-defying-shine-permanent-hair-color-10nb-ultra
store_origin: VU
region: Vanuatu
---

# Ultra-lightening formula Shiny, natural finish Color vibrancy lock Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** VT10279
**Availability:** ✅ In Stock

## Summary

> 💁‍♀️ Unlock your ultimate blonde glow—shine that won’t quit!

## Quick Answers

- **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** VT10279 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/276764378-superior-preference-fade-defying-shine-permanent-hair-color-10nb-ultra)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Power:** Locks in vibrant color for long-lasting shine and confidence.
- • **Gentle Yet Effective:** Aluminum, paraben, dye, and sulfate free for healthier hair care.
- • **Trusted by Thousands:** 4.6-star rating from over 2,300 users who swear by its performance.
- • **Effortless Shine System:** Delivers a glossy finish that elevates your everyday look.
- • **Brilliant Blonde Brilliance:** Achieve an ultra-light, natural-looking blonde that turns heads.

## Overview

L'Oreal Paris Superior Preference 10NB Ultra Natural Blonde is a permanent hair color with an ultra-lightening formula designed to deliver a rich, natural-looking blonde shade. It features a shine system that locks in color vibrancy for long-lasting brilliance, while being free from aluminum, parabens, dyes, and sulfates. Highly rated by thousands, it’s the go-to choice for professionals seeking a radiant, fade-defying blonde.

## Description

This is an ultra-lightening color, and shine system. It creates a rich long-lasting color spectrum to achieve an extra-light, natural-looking shiny blonde haircolor. It helps to lock the color vibrancy.

## Features

- This is an ultra-lightening color, and shine system
- It creates a rich long-lasting color spectrum to achieve an extra-light, natural-looking shiny blonde haircolor
- It helps to lock the color vibrancy.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOWJ28 |
| ASIN  | B000KOWJ28 |
| Best Sellers Rank | #81,681 in Beauty ( See Top 100 in Beauty ) #973 in Permanent Hair Color |
| Brand Name | L'Oreal Paris |
| Color | 10NB Ultra Natural Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,407) |
| Customer reviews | 4.6 4.6 out of 5 stars (2,407) |
| Date First Available  | 7 August 2012 |
| Global Trade Identification Number | 00071249253342 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Is Discontinued By Manufacturer  | No |
| Item Form | Liquid |
| Item Type Name | travel-totes-luggage |
| Item Weight | 0.01 Kilograms |
| Item model number  | CX |
| Manufacturer | LOreal |
| Manufacturer  | LOreal |
| Manufacturer Part Number | 071249253342 |
| Material Features | Long-lasting |
| Material Type Free | Aluminum Free,Paraben Free,Dye Free,Sulfate Free |
| Model Number | CX |
| Number of Items | 1 |
| Product Benefits | Ultra-lightening formula for long-lasting, natural-looking, shiny blonde haircolor with vibrancy lock |
| Product Dimensions  | 16 x 9.02 x 5.72 cm; 10 g |
| Recommended Uses For Product | Softening |
| UPC | 071249253342 |
| Unit Count | 1 Set |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 10NB Ultra Natural Blonde
- **Item form:** Liquid
- **Package information:** Bottle

## Images

![Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81HdP110zsL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 10 Lightest Ultimate Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Spray For Blondes with Dark Roots, Color Concealer, Ammonia and Peroxide Free, Light Blonde, 2 fl. oz.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.vu/products/276764378-superior-preference-fade-defying-shine-permanent-hair-color-10nb-ultra](https://www.desertcart.vu/products/276764378-superior-preference-fade-defying-shine-permanent-hair-color-10nb-ultra)

---

*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-08*