---
product_id: 279814415
title: "Keratin Hair Treatment Gold Label 120ml FORMALDEHYDE-FREE Professional Results Brazilians Blowout Hair Straightening Treatment with Clarifying Shampoo Enhanced Designed for Coarse Curly Hair"
brand: "gold label"
price: "VT19744"
currency: VUV
in_stock: true
reviews_count: 13
category: "Gold Label"
url: https://www.desertcart.vu/products/279814415-keratin-hair-treatment-gold-label-120ml-formaldehyde-free-professional-results
store_origin: VU
region: Vanuatu
---

# Formaldehyde-free & nourishing oils blend Locks in moisture & fights frizz Withstands intense flat iron heat Keratin Hair Treatment Gold Label 120ml FORMALDEHYDE-FREE Professional Results Brazilians Blowout Hair Straightening Treatment with Clarifying Shampoo Enhanced Designed for Coarse Curly Hair

**Brand:** gold label
**Price:** VT19744
**Availability:** ✅ In Stock

## Summary

> ✨ Transform your curls into sleek confidence 🔥

## Quick Answers

- **What is this?** Keratin Hair Treatment Gold Label 120ml FORMALDEHYDE-FREE Professional Results Brazilians Blowout Hair Straightening Treatment with Clarifying Shampoo Enhanced Designed for Coarse Curly Hair by gold label
- **How much does it cost?** VT19744 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/279814415-keratin-hair-treatment-gold-label-120ml-formaldehyde-free-professional-results)

## Best For

- gold label enthusiasts

## Why This Product

- Trusted gold label brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean & Safe Formula:** Formaldehyde-free keratin treatment enriched with Argan, Grape, Avocado, and Jojoba oils for healthy, vibrant hair.
- • **Frizz & Humidity Blocker:** Effectively eliminates frizz and shields hair from humidity, keeping your look sleek all day.
- • **Pro-Level Heat Resistance:** Engineered to endure multiple flat iron passes for flawless straightening on coarse, curly hair types 3c to 4c.
- • **Long-Lasting Transformation:** Enjoy poker-straight, manageable hair for months, reducing daily styling time and hair damage.
- • **Salon-Quality Results at Home:** Achieve professional Brazilian blowout smoothness without stepping out, perfect for busy millennials craving effortless style.

## Overview

Keratin Hair Treatment Gold Label 120ml is a formaldehyde-free, professional-grade Brazilian blowout designed specifically for coarse, curly hair types 3c to 4c. Infused with a unique blend of nourishing oils, it withstands intense heat styling while locking in moisture and eliminating frizz. Ideal for at-home use, it delivers long-lasting, salon-quality straightening results that tame unruly hair and protect against humidity.

## Description

Free delivery and returns on eligible orders of £20 or more. Buy Keratin Hair Treatment Gold Label 120ml FORMALDEHYDE-FREE Professional Results Brazilians Blowout Hair Straightening Treatment with Clarifying Shampoo Enhanced Designed for Coarse Curly Hair at desertcart UK.

Review: Great result, - I have 4b hair , decided to try this product based on the reviews, over 50% positive . Now here’s the key, I would say this product is for professional application, meaning: a hairdresser should apply it or at the very least a good wannabe hairdresser friend. My hair dresser read the instructions twice for good measure, and followed it to the letter, including removing excess product before drying, and opening windows for ventilation, when drying my hair, I found the smell not unpleasant no eye watering effects what so ever. Four and half hours later , The results are and remain astonishing literally transformed my unruly tangled hair , to a tame , smooth, want to run my fingers through it in disbelief, can’t believe it’s my hair. Now 5 days on, my hair is still poker straight and remains tangle free and soooo easy to manage. I have booked a WBD today, my first at a salon in 3 years. I am quite sure I wouldn’t have the patience or got the result if I’d attempted to do this myself, . My hair dresser is even thinking of buying some more for herself and a few clients. A well deserved 5 stars in my opinion..
Review: This has changed my life - I have 3B hair and whilst the curls might look beautiful I have always found them such a pain to maintain and have always preferred straighter hair on myself (just personal preference). Before treatment I would blow dry, flat iron and then hope it wasn’t a hot day, a humid day or a rainy day. Well mostly I ended up having to wear my hair curly and restyling (which include rewetting,) my hair everyday. This is exhausting and not great when it’s cold in winter. The keratin treatment has given me pretty much straight hair that stays straight even on a hot day. I can pretty much just blow dry it. I’ll flat iron on the lowest heat but just to go over the hair and not in sections just the whole thing in about 30 seconds. That’s it (other than my fringe which takes a bit more time) The first time I did the keratin treatment with this product I only used half the bottle. Admittedly i had to do the treatment again two months later but for root regrowth. The rest of the hair didn’t require it so soon. If I do my fringe more regularly the rest of my hair can wait 3-4 months This product is easy to apply - just follow the instructions I’ve used relaxers in the past but they are harsh and it’s easy to end up with a kink. My hair is so healthy at this point especially after having had a nice cut. I plan to continue this treatment whilst growing my hair. I’m so happy I don’t have to wet my hair every day and I am frizz free. I don’t care about preserving my curls so I followed the instructions completely and my hair isn’t really curly now. I could maybe get to a wave. If you want to keep your curls and just have less volume and frizz - when you come to flat iron, don’t pass the iron over as many times as the instructions say and you’ll still have your curls. There’s some YouTube videos of people doing this which you may find useful. All in all this product is amazing and I will continue to purchase it.

## Features

- Unlike most hair types: Coarse Hair types require intense keratin treatment like Gold Label that will be able to withstand the repetitive flat iron heat passes and penetrate the thick coarse hair. Straighten hair up to 3c hair type 4a to 4c will be tamed.
- In order to prevent the hair from damaging and drying the Gold Label Keratin Treatment contains a unique blend of oils to protect the hair and retain its moisture with a naturally vibrant shine. Contains: Argan, Grape, Avocado, and Jojoba seed Oils
- Straighten hair up to 3c hair type, 4a to 4c will be tamed. Formaldehyde-Free Formula safe and easy to use at home Keratin Treatment designed specially for the Euro Market.
- At Home Keratin treatment- The Gold Label Keratin Treatment works well on all hair types. Amazing results, one of the best in the world. Eliminates frizz and curl. Promotes healing of hair. Blocks the effects of humidity. Great for home use.
- Enjoyed by millions worldwide. Read all instructions & warnings prior to buying and using the product. The application process may take 90-150 minutes depending on hair length and skill

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B085S5NJ96 |
| ASIN  | B085S5NJ96 |
| Best Sellers Rank | 34,656 in Beauty ( See Top 100 in Beauty ) 1,261 in Shampoos (Beauty) |
| Brand | GOLD LABEL |
| Country of origin  | USA |
| Customer Reviews | 3.8 3.8 out of 5 stars (480) |
| Customer reviews | 3.8 3.8 out of 5 stars (480) |
| Date First Available | 3 Jun. 2020 |
| Format | Cream |
| Manufacturer | KERATIN RESEARCH |
| Manufacturer  | KERATIN RESEARCH |
| Manufacturer reference | GL-120 |
| Manufacturer reference  | GL-120 |
| Package Dimensions | 16.79 x 11.1 x 5.89 cm; 290 g |
| Package Dimensions  | 16.79 x 11.1 x 5.89 cm; 290 g |
| Package Weight | 0.29 Kilograms |
| Package dimensions | 16.8 x 11.1 x 5.9 centimetres |
| Scent | Argan |
| Special features | Formaldehydfreie |
| Speciality | Free from Formaldehyde |
| Specification met | Formaldehyde-Free |
| Volume | 120 Millilitres |

## Product Details

- **Brand:** GOLD LABEL
- **Hair type:** Coarse, Frizzy, Curly, Chemically Treated, Damaged
- **Item form:** Cream
- **Material Type Free:** Formaldehyde Free

## Images

![Keratin Hair Treatment Gold Label 120ml FORMALDEHYDE-FREE Professional Results Brazilians Blowout Hair Straightening Treatment with Clarifying Shampoo Enhanced Designed for Coarse Curly Hair - Image 1](https://m.media-amazon.com/images/I/61BRqBr6s2L.jpg)

## Questions & Answers

**Q: Does this leave a bad smell in hair when it’s wet?**
A: It does a bit for a few washes, I can even smell it dry for a while but still a good product

**Q: Does this come with instructions?**
A: I used this product last week , the result is very very nice rather than another product , I recommend  use this one and try it at least once . I had curly hair, after use this one my hair is very straight.

**Q: could anyone please give me the instructions for this**
A: Sorry wouldn't just let me do a photo still.

**Q: When can you was this treatment off and can you do it your self**
A: Wait at least overnight before you wash your hair again. Best to wash it with keratin research sulphate free shampoo and conditioner. I use NYK1 salt and sulphate free which is also great

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great result,
*by C***I on 11 March 2023*

I have 4b hair , decided to try this product based on the reviews, over 50% positive . Now here’s the key, I would say this product is for professional application, meaning: a hairdresser should apply it or at the very least a good wannabe hairdresser friend. My hair dresser read the instructions twice for good measure, and followed it to the letter, including removing excess product before drying, and opening windows for ventilation, when drying my hair, I found the smell not unpleasant no eye watering effects what so ever. Four and half hours later , The results are and remain astonishing literally transformed my unruly tangled hair , to a tame , smooth, want to run my fingers through it in disbelief, can’t believe it’s my hair. Now 5 days on, my hair is still poker straight and remains tangle free and soooo easy to manage. I have booked a WBD today, my first at a salon in 3 years. I am quite sure I wouldn’t have the patience or got the result if I’d attempted to do this myself, . My hair dresser is even thinking of buying some more for herself and a few clients. A well deserved 5 stars in my opinion..

### ⭐⭐⭐⭐⭐ This has changed my life
*by C***N on 28 June 2022*

I have 3B hair and whilst the curls might look beautiful I have always found them such a pain to maintain and have always preferred straighter hair on myself (just personal preference). Before treatment I would blow dry, flat iron and then hope it wasn’t a hot day, a humid day or a rainy day. Well mostly I ended up having to wear my hair curly and restyling (which include rewetting,) my hair everyday. This is exhausting and not great when it’s cold in winter. The keratin treatment has given me pretty much straight hair that stays straight even on a hot day. I can pretty much just blow dry it. I’ll flat iron on the lowest heat but just to go over the hair and not in sections just the whole thing in about 30 seconds. That’s it (other than my fringe which takes a bit more time) The first time I did the keratin treatment with this product I only used half the bottle. Admittedly i had to do the treatment again two months later but for root regrowth. The rest of the hair didn’t require it so soon. If I do my fringe more regularly the rest of my hair can wait 3-4 months This product is easy to apply - just follow the instructions I’ve used relaxers in the past but they are harsh and it’s easy to end up with a kink. My hair is so healthy at this point especially after having had a nice cut. I plan to continue this treatment whilst growing my hair. I’m so happy I don’t have to wet my hair every day and I am frizz free. I don’t care about preserving my curls so I followed the instructions completely and my hair isn’t really curly now. I could maybe get to a wave. If you want to keep your curls and just have less volume and frizz - when you come to flat iron, don’t pass the iron over as many times as the instructions say and you’ll still have your curls. There’s some YouTube videos of people doing this which you may find useful. All in all this product is amazing and I will continue to purchase it.

### ⭐ HORRIFIC
*by S***E on 18 November 2025*

AVOID!!!!!! THIS PRODUCT HAS RUINED MY HEALTHY LONG HAIR!!!!! I don't know what you have sent me but my whole hair looks and feels like i have bleached it with a strong peroxide!!!! I am experienced in these treatments amd never once had this experience

## Frequently Bought Together

- Gold Label 120ml+30 set Professional Results Brazilian Keratin Hair Treatment Blowout with Clarifying Shampoo Enhanced for All Hair Types Coarse Curly Black African Dominican Brazilian Dry Frizzy
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- STARTER TOOL KIT FOR Brazilian Keratin Blowout Treatment and Hair Straightening & Coloring Tools Kit Hair Dresser Cape Coloring Brush/comb Hair Clips Disposable Gloves and Shower Cap

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-03-03*