--- product_id: 2891796 title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit" brand: "l'oreal paris" price: "VT4160" currency: VUV in_stock: true reviews_count: 13 category: "L'oreal Paris" url: https://www.desertcart.vu/products/2891796-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-b61 store_origin: VU region: Vanuatu --- # 25 min full cure time 3X shimmering highlights Vegan & alcohol-free formula L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** VT4160 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow-up with shimmering color that speaks louder than words! ## Quick Answers - **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** VT4160 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/2891796-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-b61) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vegan & Gentle Formula:** Alcohol-free and compostable packaging for a beauty routine that’s kind to you and the planet. - • **Strengthening Bond Care:** Includes Bonding Care Complex Conditioner for up to 40% stronger, healthier-looking hair post-color. - • **Gray Coverage & Root Lift:** Effectively covers grays and lifts dark roots with a cool brown tone that complements pale skin flawlessly. - • **Salon-Quality Color at Home:** No appointment needed—achieve bold, fashion-forward shades inspired by cutting-edge trends. - • **Brilliant Multi-Faceted Shine:** 3X highlights for intensified, head-turning shimmer that elevates your look instantly. ## Overview L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown delivers vibrant, 3X highlighted cool brown tones with a vegan, alcohol-free formula. Designed for easy at-home use, it offers salon-quality, permanent color with a 25-minute cure time and includes a Bonding Care Complex Conditioner to strengthen hair by up to 40%. Perfect for covering grays and lifting roots, this shimmering hair dye kit combines cutting-edge fashion inspiration with sustainable packaging. ## Description With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged. ## Features - Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results - Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required - After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner - L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000KOU7FE | | Best Sellers Rank | #444 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Color | B61 Downtown Brown (Hi-Lift Cool Brown) | | Container Type | Packet | | Customer Reviews | 4.3 out of 5 stars 52,733 Reviews | | Full Cure Time | 25 Minutes | | Global Trade Identification Number | 00071249218631 | | Hair Color Permanence | Permanent | | Hair Type | Normal | | Item Form | Kit | | Item Weight | 5.3 Ounces | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | A086-03 | | Material Features | Compostable | | Material Type Free | Alcohol Free | | Model Number | CTX | | Number of Items | 1 | | Package Information | Packet | | Package Size Name | Pack of 1 | | Product Benefits | Hair Coloring | | Recommended Uses For Product | permenant hair color | | Set Name | Hair Dye Kit | | Suitable Hair Color | Red | | UPC | 071249218631 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** B61 Downtown Brown (Hi-Lift Cool Brown) - **Item Form:** Kit - **Package Information:** Packet - **Product Benefits:** Hair Coloring ## Images ![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81GCgeg0ICL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?** A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color **Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?** A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again. For best results with any home hair color: First, wash and deep condition your hair a couple of days prior to coloring. Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair. After coloring wash your hair only in cool to lukewarm water. Don’t use hot water! Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color. Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :) **Q: does this help cover grey?** A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look **Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?** A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde. I still really miss my auburn color! ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by D***Y on April 26, 2026* ### ⭐⭐⭐⭐⭐ Review *by F***X on March 16, 2026* ### ⭐⭐⭐⭐⭐ Review *by K***M on March 26, 2026* ## Frequently Bought Together - L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6A Light Ash Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/2891796-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-b61](https://www.desertcart.vu/products/2891796-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-b61) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-08*