---
product_id: 3013569
title: "Business Adventures: Twelve Classic Tales from the World of Wall Street"
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---

# Business Adventures: Twelve Classic Tales from the World of Wall Street

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Business Adventures: Twelve Classic Tales from the World of Wall Street [Brooks, John] on desertcart.com. *FREE* shipping on qualifying offers. Business Adventures: Twelve Classic Tales from the World of Wall Street

Review: I assigned this book as the text for an undergraduate business ethics class I taught this fall. - I read Bill Gates's July 12, 2014 review of this book in The Wall Street Journal, and watched the embedded video, just as I was deciding what book to assign my undergraduate business ethics class, consisting mostly of seniors majoring in management. I read the Xerox essay that Mr. Gates made available on his website before the book was republished in August. That convinced me that this was the right book. The essays are exceptionally well-written. Yes, they come from a different era, and not all of the essays were usable for my purpose. But most of the essays focused on issues that are very much with us today. With little effort, I was able to bring the lessons to life in my interactive class by drawing connections to current issues in the business press, sometimes simply by referring to recent developments in the companies covered in the essays. The Xerox essay was useful to illustrate the role of corporations in politics and public policy. I updated the discussion of that company by addressing the company's 2014 report on Corporate Global Citizenship. We discussed the Xerox essay not long after The New York Times reported on the relationship between state attorneys general and companies under investigation. One of the companies in the Times article was 5-Hour Energy Drink -- a company to which any undergraduate can relate. Other current hot topics covered in the book include the ethics of corporate communication (enabling the class to compare the GE wink in the "Impacted Philosophers" essay, on the one hand, to the GM nod and salute now in the news, on the other hand); insider trading; the use of trade secrets by former employees; and the role of the shareholder gadfly in corporate governance. I sometimes used published obituaries of those profiled in the essays to show how the behavior Mr. Brooks chronicled affected the individuals' ethical legacy. The point is that the core lessons in the essays transfer nicely and practically, even if many of the details of the stories are bounded by the time in which they occurred. The cost of the book is about $15. As a guide to the 21st century business student or the 21st century businessman or businesswoman of any age, the book is priceless.
Review: A classic that presents useful lessons for today's business world. - While it would be easy to criticize Business Adventures, a book first published generations ago, for detailing business stories that took place generations ago, the book still gives some insight useful for today’s business world. Strengths. This book covers many well-known companies that would probably be recognized by people who were baby boomers or older. The book covers a wide range of industries including automotive, aerospace, office equipment, and utilities. While strategy books often cover the good decisions good companies make and the poor decisions that doom failing companies, Business Adventures also adds in some poor decisions good companies make. The Edsel chapter features Ford making a poor decision in releasing a new product. There is even a chapter about G.E., a very well known company, which is used to display how poor communication can having devastating effects on a company’s employees. Business decisions are not made inside of a vacuum. Business Adventures provides useful information about the events leading up to decisions. When telling about the crash of ‘62, it tells how the delay in getting in orders precipitated panic that led to big sell offs. In the Piggly Wiggly case, the author brings to light the idea of corners in the stock market and how they impact businesses. Personally, this was a very interesting topic to delve into and learn more about as the book reveals how one wealthy businessman was able to upheave the stock market for a period of time and go so far as to create his own little private stock market (which consisted entirely of stocks for his company). In this very same case, the author also explains how Piggly Wiggly was the first instance of what is known as the modern day supermarket, another fact which really stood out when reading this chapter. Another great point to mention about Business Adventures is the fact that the stories are presented in a very casual and interesting way. When Piggly Wiggly’s owner is described as carrying wads of money in his pockets because his suitcase was too full, a slight sense of comedy arises. This is one of the better features of the book as it keeps the reader hooked by entertaining them rather than throwing a bunch of tedious factual information about various companies and their successes/failures. Weaknesses. As mentioned earlier, most of the companies featured would be recognized by those who were baby boomers or older. Readers looking to learn about newer companies will need to look elsewhere. There are a few companies that are acknowledged in the text that do stand out even today. However, all of the information being provided about those companies is outdated. At times the book can get bogged down into minute details that do not add to the development of the chapter. This happens quite a few times in the Edsel chapter when the author goes into details of the many key players in the Edsel’s development and failure. This can also be seen in the G.E. chapter where there is constant mention of the “wink” which represents how lax the company was about its corporate policy 20.5. Some people may not appreciate the style of the book as it explores the successes and failures of many different corporations rather than sticking to just one specific case. However, the stories of this carry enough lessons that even readers today can gain insight from it. Evidence of this is that it is recommended by a founder of a tech company (Bill Gates) and holding company focusing on large cap companies (Warren Buffet).

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #79,032 in Books ( See Top 100 in Books ) #59 in Theory of Economics #69 in Company Business Profiles (Books) #343 in Business Management (Books) |
| Customer Reviews | 4.2 out of 5 stars 5,530 Reviews |

## Images

![Business Adventures: Twelve Classic Tales from the World of Wall Street - Image 1](https://m.media-amazon.com/images/I/61suUUMkhhL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ I assigned this book as the text for an undergraduate business ethics class I taught this fall.
*by D***N on January 8, 2015*

I read Bill Gates's July 12, 2014 review of this book in The Wall Street Journal, and watched the embedded video, just as I was deciding what book to assign my undergraduate business ethics class, consisting mostly of seniors majoring in management. I read the Xerox essay that Mr. Gates made available on his website before the book was republished in August. That convinced me that this was the right book. The essays are exceptionally well-written. Yes, they come from a different era, and not all of the essays were usable for my purpose. But most of the essays focused on issues that are very much with us today. With little effort, I was able to bring the lessons to life in my interactive class by drawing connections to current issues in the business press, sometimes simply by referring to recent developments in the companies covered in the essays. The Xerox essay was useful to illustrate the role of corporations in politics and public policy. I updated the discussion of that company by addressing the company's 2014 report on Corporate Global Citizenship. We discussed the Xerox essay not long after The New York Times reported on the relationship between state attorneys general and companies under investigation. One of the companies in the Times article was 5-Hour Energy Drink -- a company to which any undergraduate can relate. Other current hot topics covered in the book include the ethics of corporate communication (enabling the class to compare the GE wink in the "Impacted Philosophers" essay, on the one hand, to the GM nod and salute now in the news, on the other hand); insider trading; the use of trade secrets by former employees; and the role of the shareholder gadfly in corporate governance. I sometimes used published obituaries of those profiled in the essays to show how the behavior Mr. Brooks chronicled affected the individuals' ethical legacy. The point is that the core lessons in the essays transfer nicely and practically, even if many of the details of the stories are bounded by the time in which they occurred. The cost of the book is about $15. As a guide to the 21st century business student or the 21st century businessman or businesswoman of any age, the book is priceless.

### ⭐⭐⭐⭐ A classic that presents useful lessons for today's business world.
*by L***F on April 26, 2016*

While it would be easy to criticize Business Adventures, a book first published generations ago, for detailing business stories that took place generations ago, the book still gives some insight useful for today’s business world. Strengths. This book covers many well-known companies that would probably be recognized by people who were baby boomers or older. The book covers a wide range of industries including automotive, aerospace, office equipment, and utilities. While strategy books often cover the good decisions good companies make and the poor decisions that doom failing companies, Business Adventures also adds in some poor decisions good companies make. The Edsel chapter features Ford making a poor decision in releasing a new product. There is even a chapter about G.E., a very well known company, which is used to display how poor communication can having devastating effects on a company’s employees. Business decisions are not made inside of a vacuum. Business Adventures provides useful information about the events leading up to decisions. When telling about the crash of ‘62, it tells how the delay in getting in orders precipitated panic that led to big sell offs. In the Piggly Wiggly case, the author brings to light the idea of corners in the stock market and how they impact businesses. Personally, this was a very interesting topic to delve into and learn more about as the book reveals how one wealthy businessman was able to upheave the stock market for a period of time and go so far as to create his own little private stock market (which consisted entirely of stocks for his company). In this very same case, the author also explains how Piggly Wiggly was the first instance of what is known as the modern day supermarket, another fact which really stood out when reading this chapter. Another great point to mention about Business Adventures is the fact that the stories are presented in a very casual and interesting way. When Piggly Wiggly’s owner is described as carrying wads of money in his pockets because his suitcase was too full, a slight sense of comedy arises. This is one of the better features of the book as it keeps the reader hooked by entertaining them rather than throwing a bunch of tedious factual information about various companies and their successes/failures. Weaknesses. As mentioned earlier, most of the companies featured would be recognized by those who were baby boomers or older. Readers looking to learn about newer companies will need to look elsewhere. There are a few companies that are acknowledged in the text that do stand out even today. However, all of the information being provided about those companies is outdated. At times the book can get bogged down into minute details that do not add to the development of the chapter. This happens quite a few times in the Edsel chapter when the author goes into details of the many key players in the Edsel’s development and failure. This can also be seen in the G.E. chapter where there is constant mention of the “wink” which represents how lax the company was about its corporate policy 20.5. Some people may not appreciate the style of the book as it explores the successes and failures of many different corporations rather than sticking to just one specific case. However, the stories of this carry enough lessons that even readers today can gain insight from it. Evidence of this is that it is recommended by a founder of a tech company (Bill Gates) and holding company focusing on large cap companies (Warren Buffet).

### ⭐⭐⭐⭐⭐ Before "Greed was Good"
*by B***B on July 14, 2014*

This is a glimpse into the Golden 60's when American Industry provided a good prospect and promise for the middle class. The 1960's saw US leadership in technology, winning with the Race to the Moon, and a revolution in Women & Civil rights. Mr. Brooks spot lighted a series of case studies featuring US companies and stock market events from that Era. It's interesting that a copy machine made by Xerox cost the price of a stately home, and required a skilled technician to operate it. Also a fire extinguisher was provided as a standby if it caught on fire. Yet Xerox was a top line growth company that made its investors big returns. I like this book for the following reasons: it's speaks to America Innovation and investors who had the courage to hang in there and bear the up and downs. 2) It demonstrates the fact that leadership requires set- backs & those companies that accepted the risk will learn and succeed. 3) it gives me hope that stock market investors will learn from the in depth analysis Mr. Brooks brought forward that investing in truly motivated companies with the guts to innovate are worth putting forth your money & time to invest in. Finally it's a lesson into studying & seeking companies focused on producing leading edge products regardless of the quarterly bottom line, and weekly up & downs of global events. The early printings of this book are impossible to find. Therefore, Mr. Buffet & Gates have come forth to reveal this lost treasure providing lessons from our past, and hopefully will instill a new (but old) way of thinking on how to seek and invest in top businesses. Reading this book has change my perspective on investing (maybe long term investing in the right companies is the way to go), and I truly feel it's worth the read if you plan to invest in the stock market. Also, it reads very well and is simply enjoyable.

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*Last updated: 2026-05-08*