--- product_id: 320553825 title: "Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz" brand: "seventh generation" price: "VT1948" currency: VUV in_stock: false reviews_count: 5 category: "Seventh Generation" url: https://www.desertcart.vu/products/320553825-seventh-generation-easydose-laundry-detergent-ultra-concentrated-66-loads-fresh store_origin: VU region: Vanuatu --- # 0% dyes & synthetic fragrances 66 loads in 23 oz 60% less plastic Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz **Brand:** seventh generation **Price:** VT1948 **Availability:** ❌ Out of Stock ## Summary > ♻️ Clean smarter, live greener—one squeeze at a time! ## Quick Answers - **What is this?** Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz by seventh generation - **How much does it cost?** VT1948 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/320553825-seventh-generation-easydose-laundry-detergent-ultra-concentrated-66-loads-fresh) ## Best For - seventh generation enthusiasts ## Why This Product - Trusted seventh generation brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Eco-Friendly Impact:** Reduce your footprint with 60% less plastic, 50% less water, and a formula 75% lighter than standard detergents. - • **Precision Auto-Dose:** One firm squeeze delivers the perfect detergent amount every time—no waste, no guesswork. - • **Stubborn Stain Fighter:** Advanced enzyme formula tackles tough stains while being gentle on fabrics and skin. - • **Ultra-Concentrated Power:** 66 loads packed into a compact 23 oz bottle that fits effortlessly on your shelf. - • **Naturally Refreshing Lavender:** Infused with 100% essential oils and botanical ingredients for a clean scent without synthetic chemicals. ## Overview Seventh Generation EasyDose Laundry Detergent offers an ultra-concentrated, eco-conscious cleaning solution with 66 loads in a compact 23 oz bottle. Featuring innovative auto-dosing technology, it ensures perfect detergent use every wash while reducing plastic waste by 60%. Its advanced enzyme formula fights tough stains without dyes, synthetic fragrances, or artificial brighteners, delivering a fresh lavender scent from real essential oils. ## Description Our Easy Dose automatic dispensing technology measures the right amount every time. Simply flip the bottle over, squeeze firmly, and you’re done. One squeeze is all it takes Ultra-concentrated, ultra-convenient laundry detergent 66 loads in a compact 23 oz bottle that’s easy to store and easy to feel good about. Small dose, big clean 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle. Review: Not Worth the price. - Not Worth the price. Review: lavender fairly natural scent but still a little too strong for some of us - One bottle received. Usually the so called Lavender scents of many products are not even close to Mother Nature's fragrances. As a matter of fact they are often too strong and chemical smelling. Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all. Some of us are pretty sensitive to it so we are limited in its' use. ( no stars taken off for this ) It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available. So far we haven't seen any fabric 'wearing' or changes that usually happen with every wash. With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle. Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy. We've had to squeeze the full 1-squeeze-amount into a container and portion it out that way. Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load. It does however give us a few more loads from the bottle so it balances out in the long run. For us, it weren't for the scent this would be close to perfect. First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load. Doing smaller loads will obviously coast less per load. Seventh Generation products are fast becoming a staple in our household. They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth. ## Features - Our Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! - Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about - Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle - Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains - Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners - Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07H3SDKDP | | Active Ingredients | Water, laureth-6 (plant-derived cleaning | | Allergen Information | Allergen-Free | | Best Sellers Rank | #31,888 in Health ( See Top 100 in Health ) #342 in Liquid Laundry Detergent | | Brand | Seventh Generation | | Brand Name | Seventh Generation | | Customer Reviews | 4.5 out of 5 stars 4,670 Reviews | | Formulation Type | Concentrated | | Global Trade Identification Number | 00732913447381 | | Item Dimensions | 17.4 x 19.1 x 22.7 centimeters | | Item Form | Liquid | | Item Weight | 23 Ounces | | Item form | Liquid | | Liquid Volume | 23 Fluid Ounces | | Manufacturer | Unilever | | Material Features | Concentrated | | Material Type Free | Dye Free, Fragrance Free, Artificial Brightener Free | | Material features | Concentrated | | Material type free | Dye Free, Fragrance Free, Artificial Brightener Free | | Model Number | 124432 | | Number of Items | 1 | | Package Size Name | EasyDose | | Part Number | 12324 | | Product Benefits | Advanced enzyme formula fights stubborn stains | | Scent | Lavender | | Skin Type | All | | Specific Uses For Product | Stain Remover | | UPC | 732913447381 | | Unit Count | 680.19 Milliliters | | Unit count | 680.19 Milliliters | ## Product Details - **Brand:** Seventh Generation - **Item form:** Liquid - **Material type free:** Dye Free, Fragrance Free, Artificial Brightener Free - **Scent:** Lavender - **Unit count:** 680.19 Milliliters ## Images ![Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz - Image 1](https://m.media-amazon.com/images/I/81a3s8sfFkL.jpg) ![Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz - Image 2](https://m.media-amazon.com/images/I/51mUuyGp8gL.jpg) ![Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz - Image 3](https://m.media-amazon.com/images/I/61csRiD9NfL.jpg) ![Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz - Image 4](https://m.media-amazon.com/images/I/7188JsIf80L.jpg) ![Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Fresh Lavender Scent, 23.1 Fl Oz - Image 5](https://m.media-amazon.com/images/I/71JE59FhgZL.jpg) ## Questions & Answers **Q: What are the ingredients? Thank you!** A: Water, laureth-6 (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), caprylyl/decyl glucoside (plant-derived cleaning agent), oleic acid (plant-derived anti-foaming agent), propylene glycol (synthetic processing aid), sodium hydroxide (mineral-based pH adjuster), protease enzyme blend (plant-based soil remover), sodium chloride (mineral-based viscosity modifier), mannanase enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), acacia decurrens (mimosa) flower extract (plant-derived fragrance), citronellol (plant-derived fragrance), lavandula angustifolia (lavender) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), mentha viridis (spearmint) leaf oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), prunus amygdalus dulcis (sweet almond) oil (plant-derived fragrance), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative) **Q: My one squeeze doesn't work. Any ways to fix this?** A: You have to squeeze it hard for it to cut off. Also, I only got 55 and 59 uses out of my 2 bottles. It is misleading to say that they provide 66. **Q: Is this product hypoallergenic? I don't see it mentioned in the product description.** A: My daughter has extreme allergies to an unusual chemical. The specialist she saw in Chicago is one of 3 in the United States. He works with those who have unusual allergic reactions. Seventh Generation Free and Clear is what he recommends for his patients to use. **Q: Is this product free of phosphates?** A: there is a secondary label under label the back one, ingredients, "phosphate free". ## Customer Reviews ### ⭐ Not Worth the price. *by A***M on 22 September 2025* Not Worth the price. ### ⭐⭐⭐⭐⭐ lavender fairly natural scent but still a little too strong for some of us *by J***F on 3 December 2019* One bottle received. Usually the so called Lavender scents of many products are not even close to Mother Nature's fragrances. As a matter of fact they are often too strong and chemical smelling. Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all. Some of us are pretty sensitive to it so we are limited in its' use. ( no stars taken off for this ) It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available. So far we haven't seen any fabric 'wearing' or changes that usually happen with every wash. With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle. Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy. We've had to squeeze the full 1-squeeze-amount into a container and portion it out that way. Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load. It does however give us a few more loads from the bottle so it balances out in the long run. For us, it weren't for the scent this would be close to perfect. First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load. Doing smaller loads will obviously coast less per load. Seventh Generation products are fast becoming a staple in our household. They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth. ### ⭐⭐⭐⭐⭐ Lovely Scent, Great Cleaning Power, Cool Auto-Dosing Technology! *by C***Y on 25 October 2019* I am loving all of Seventh Generation’s laundry detergents that I’ve tried, but so far the ULTRA Concentrated Lavender is the winner in our household! The scent of this formula is just divine, and you can tell it is from an essential oil rather than an artificial fragrance oil. I was a bit surprised at the small size of the bottle when I received it, especially for the hefty price tag, but it says it does 66 loads - I guess it really must be ultra concentrated! It does a good job at cleaning my laundry, bedding, etc., and leaves them smelling lovely and just lightly scented. Another really cool feature is the Auto Dosing Technology: you simply tilt the bottle and give a good squeeze, and it stops releasing the detergent after the required amount has come out. Overall this is yet another Seventh Generation product that does exactly as promised, utilizes clean and plant-based ingredients, and delivers a result that is even better than expected. I am so happy with this company, and will continue to be a loyal customer. ## Frequently Bought Together - Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz - Seventh Generation Dryer Sheets Fabric Softener Fresh Lavender Scent with 100% Essential Oils and Botanical Ingredients 80 Sheets (Pack of 4) - Seventh Generation Laundry Detergent Packs, Lavender, Biobased Deep Clean, EPA Safer Choice Certified, 64 Count --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/320553825-seventh-generation-easydose-laundry-detergent-ultra-concentrated-66-loads-fresh](https://www.desertcart.vu/products/320553825-seventh-generation-easydose-laundry-detergent-ultra-concentrated-66-loads-fresh) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-11-05*