---
product_id: 367411247
title: "Semi-Permanent Hair Dye Purple AF - Vegan, Cruelty-Free, Ammonia-Free, Conditioning - 8 Fl Oz"
brand: "arctic fox"
price: "VT8309"
currency: VUV
in_stock: true
reviews_count: 13
category: "Arctic Fox"
url: https://www.desertcart.vu/products/367411247-semi-permanent-hair-dye-purple-af-vegan-cruelty-free-ammonia
store_origin: VU
region: Vanuatu
---

# 100% vegan & cruelty-free Vibrant true purple Ammonia & peroxide free Semi-Permanent Hair Dye Purple AF - Vegan, Cruelty-Free, Ammonia-Free, Conditioning - 8 Fl Oz

**Brand:** arctic fox
**Price:** VT8309
**Availability:** ✅ In Stock

## Summary

> 💜 Dare to be bold, ethically brilliant, and unapologetically you!

## Quick Answers

- **What is this?** Semi-Permanent Hair Dye Purple AF - Vegan, Cruelty-Free, Ammonia-Free, Conditioning - 8 Fl Oz by arctic fox
- **How much does it cost?** VT8309 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/367411247-semi-permanent-hair-dye-purple-af-vegan-cruelty-free-ammonia)

## Best For

- arctic fox enthusiasts

## Why This Product

- Trusted arctic fox brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Bold, Vivid Purple Power:** Achieve striking purple shades from platinum blondes to darker hues with rich, lasting color.
- • **Ethical Beauty, No Compromise:** 100% vegan, cruelty-free, and free from harsh chemicals—because your values deserve vibrant hair.
- • **Gentle Yet Conditioning Formula:** Infused with nourishing ingredients that soften and protect hair during every dye session.
- • **Mix & Match Your Signature Shade:** Custom blend Purple AF with other Arctic Fox colors for unique, head-turning hair art.
- • **Long-Lasting Color That Won't Quit:** Enjoy weeks of fade-resistant, smudge-proof color with a pleasant, non-chemical scent.

## Overview

Arctic Fox Purple AF is a semi-permanent, vegan-friendly hair dye delivering a deep, vivid purple that works beautifully on lightened to darker hair. Free from ammonia, peroxide, and harsh chemicals, it conditions hair while providing long-lasting, fade-resistant color. Perfect for creative color blends and frequent use, this cruelty-free formula ensures your hair stays vibrant, soft, and healthy.

## Description

Bestsellers Visit the Store Bestsellers Visit the Store Arctic Fox x Arcane Visit the Store Arctic Fox x Arcane Hair Color Visit the Store Hair Color Bleach, Please Visit the Store Bleach, Please Hair Care Visit the Store Hair Care Nails Visit the Store Nails Since 2013, Arctic Fox has created the best vibrant, conditioning, always vegan hair dye. We have a wide range of bold colors plus dye-safe hair care, accessories, and cosmetics (Foxology). Join the #FoxFam and express yourself with cruelty-free, ammonia-free, and long-lasting Arctic Fox hair dye products that keep your hair healthy and beautiful. Thanks for being part of our journey - Color your confidence with Arctic Fox!

Review: Vibrant color even without bleach + no damage - I used ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Dye on my 13-year-old’s hair twice — once on pre-bleached hair and once without bleaching — and I was honestly surprised at how well it worked both ways. The color came out just as vibrant even without bleach, which is a huge plus if you’re trying to avoid damage. Speaking of that, her hair actually felt healthy afterward, not dry or fried like with some other dyes. Another thing I love is how long the color lasts. It stays bright and doesn’t fade quickly into dull tones — we’ve gotten months out of it while still looking good. And surprisingly, it actually smells good while applying. No harsh chemical smell, which made the whole process way more pleasant. What I liked: Vibrant color, even without bleaching first Long-lasting results (stays bright for months) Doesn’t damage or dry out hair Smells good during application Things to consider: Results can vary depending on natural hair color Semi-permanent, so it will eventually fade This is easily the best hair dye I’ve used. If you want bold color without the damage, this one is definitely worth it. Arrived quickly without any packaging issues.
Review: My favorite hair dye. Bright and vibrant, lasts a few weeks. - I have been buying Arctic Fox hair dye for a couple of years and keep returning to it due to its reliability and long-lasting colors for a semi-permanent dye. I've had different experiences with the different colors, having tried purple rain (now discontinued), virgin pink, and sunset orange colors. I will focus this review primarily on my experience with the virgin pink variety, as it is the one I purchased from this site and the one I am including photos of, but I will briefly touch on the other colors later in this review. I absolutely love the shade of virgin pink! It is a bright, electric pink. I lightened my hair to a level 8-ish light blonde using the bleach kit by Arctic Fox beforehand (not included with dye purchase). I found this to be a suitable level to start with, as I've tried dyeing over "virgin" (unbleached) brown hair before and the color didn't show up very well, though with a lighter brown I would assume that the pink would still show up, though perhaps not as vibrantly. The pink dye did temporarily stain my sink and some skin, but I was able to completely remove it from all surfaces using acetone-based nail polish remover for solid surfaces and oil-free makeup remover for skin. I only dyed the bottom half of my just-longer-than shoulder-length hair, and I used the whole 8oz bottle of dye. My hair is also pretty thick, so even after dividing it into 4 sections and applying dye to one section at a time, I had to be careful to make sure all strands were coated with the dye. When I've dyed my hair before, I don't remember using that much dye, so it's possible that I overdid it and possible that I dyed less hair in the past, but using the whole bottle seemed to achieve the shade I wanted and evenness I wanted this time around. While my hair was dyed, my hair care routine consisted of washing my hair about 2 times per week. I am fortunate enough that I did not require more than this. I used Arctic Fox shampoo and conditioner, purchased separately. For the first few weeks, I only applied the conditioner (no shampoo) to the ends, where the dye was concentrated. With the virgin pink variety, I could visibly see the water run pink in the shower each time I washed my hair, and the color did fade over time. I had no issues with dye staining the shower. I only once had dye stain a towel, and it washed out with regular detergent and oxygen bleach (note: oxygen bleach is not the same as standard laundry bleach). The week after dyeing my hair pink I spent a substantial amount of time hiking in full sun exposure, and the color appears even more vibrant in the sun. I did have some dye bleed onto the neck of a couple of shirts due to sweat that week, but it all washed out, again using detergent and oxygen bleach. I would not count on dye washing out of fabric, and I think I was lucky in this regard, but it's worth noting that I didn't have a problem with minor amounts of dye washing out of clothes when treated quickly, and this only happened that first week of having it dyed. It lasted about 2.5 months between when I first dyed it and when it had faded back to blonde (almost) entirely. It did not fade evenly. Personally, I did not mind this, and I liked the pink/blonde look. By my rough estimates, my hair was "completely pink" for 4 weeks and "mostly pink/some blonde" between weeks 4 and 7. It faded more rapidly after that, washing out each time I washed my hair, and I decided to redye my hair a different color after 13 weeks, at which point there were still a few pink streaks but my hair was mostly back to the bleached shade. I had a similar experience with purple rain (now discontinued) in terms of vibrancy and how long it lasted. After the virgin pink I tried sunset orange color and it's far surpassed the others in terms of duration. I am going on 4 months with sunset orange and it's still even and obvious. I have maintained the same hair care routine with the orange that I did with the pink, and the only difference that I can think of is that my hair was pink during the summer and orange during the fall/winter. Unsure if the season had an effect or if the orange is just longer-lasting. Either way, I was pleased with my experience with virgin pink and would purchase again. I would recommend this brand and color.

## Features

- VIBRANT PURPLE SHADE: Purple AF delivers a deep, true purple color that works on platinum to light brown hair. Achieve bold, vivid results on lightened hair or subtle tints on darker shades.
- CUSTOM COLOR BLENDING: Mix Purple AF with other shades to create unique hues. Combine with Wrath for burgundy or Poseidon for deep indigo. Perfect for creative hair color transformations.
- VEGAN INGREDIENTS ONLY: Made with vegan, cruelty-free ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle coloring experience.
- CONDITIONS WHILE COLORING: This semi-permanent hair dye is gentle for frequent use and conditions hair as it restores vibrancy. Leaves hair feeling soft, nourished, and healthy.
- LONG-LASTING FORMULA: Enjoy long-lasting color that resists smearing and fading. Free from peroxide, ammonia, ethyl alcohol, and PPD. Features a pleasant scent for a comfortable application.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09HVCM1D8 |
| Best Sellers Rank | #159 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | ARCTIC FOX |
| Brand Name | ARCTIC FOX |
| Color | PURPLE AF |
| Container Type | Bottle |
| Customer Reviews | 4.3 out of 5 stars 85,702 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00810021110714 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Manufacturer | BOINCA, INC. |
| Manufacturer Part Number | 824 |
| Material Features | vegan-friendly ingredients, non-alkaline, peroxide-free, conditions hair |
| Material Type Free | Ammonia Free, Peroxide Free |
| Model Number | 824 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Provides long-lasting hair color with vegan, damage-free ingredients that condition your hair |
| Suitable Hair Color | Light Brown |
| UPC | 810021110714 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** ARCTIC FOX
- **Color:** PURPLE AF
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Provides long-lasting hair color with vegan, damage-free ingredients that condition your hair

## Images

![Semi-Permanent Hair Dye Purple AF - Vegan, Cruelty-Free, Ammonia-Free, Conditioning - 8 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71GMEw1cPSL.jpg)
![Semi-Permanent Hair Dye Purple AF - Vegan, Cruelty-Free, Ammonia-Free, Conditioning - 8 Fl Oz - Image 2](https://m.media-amazon.com/images/I/81UDlbZtTsL.jpg)
![Semi-Permanent Hair Dye Purple AF - Vegan, Cruelty-Free, Ammonia-Free, Conditioning - 8 Fl Oz - Image 3](https://m.media-amazon.com/images/I/81GhCmBEUHL.jpg)
![Semi-Permanent Hair Dye Purple AF - Vegan, Cruelty-Free, Ammonia-Free, Conditioning - 8 Fl Oz - Image 4](https://m.media-amazon.com/images/I/81ViKuhcfnL.jpg)
![Semi-Permanent Hair Dye Purple AF - Vegan, Cruelty-Free, Ammonia-Free, Conditioning - 8 Fl Oz - Image 5](https://m.media-amazon.com/images/I/91nM4KDl2oL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What makes Arctic Fox Purple AF different from other purple hair dyes?**
A: Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair.

**Q: How light does my hair need to be for Purple AF to achieve maximum intensity?**
A: For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white.

**Q: Will Purple AF work as a toner for yellow-toned blonde hair?**
A: Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction.

**Q: How does Purple AF fade compared to permanent purple dyes?**
A: Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks.

**Q: Is Purple AF safe for frequent reapplication on bleached hair?**
A: Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Vibrant color even without bleach + no damage
*by V***S on April 8, 2026*

I used ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Dye on my 13-year-old’s hair twice — once on pre-bleached hair and once without bleaching — and I was honestly surprised at how well it worked both ways. The color came out just as vibrant even without bleach, which is a huge plus if you’re trying to avoid damage. Speaking of that, her hair actually felt healthy afterward, not dry or fried like with some other dyes. Another thing I love is how long the color lasts. It stays bright and doesn’t fade quickly into dull tones — we’ve gotten months out of it while still looking good. And surprisingly, it actually smells good while applying. No harsh chemical smell, which made the whole process way more pleasant. What I liked: Vibrant color, even without bleaching first Long-lasting results (stays bright for months) Doesn’t damage or dry out hair Smells good during application Things to consider: Results can vary depending on natural hair color Semi-permanent, so it will eventually fade This is easily the best hair dye I’ve used. If you want bold color without the damage, this one is definitely worth it. Arrived quickly without any packaging issues.

### ⭐⭐⭐⭐⭐ My favorite hair dye. Bright and vibrant, lasts a few weeks.
*by A***. on February 9, 2026*

I have been buying Arctic Fox hair dye for a couple of years and keep returning to it due to its reliability and long-lasting colors for a semi-permanent dye. I've had different experiences with the different colors, having tried purple rain (now discontinued), virgin pink, and sunset orange colors. I will focus this review primarily on my experience with the virgin pink variety, as it is the one I purchased from this site and the one I am including photos of, but I will briefly touch on the other colors later in this review. I absolutely love the shade of virgin pink! It is a bright, electric pink. I lightened my hair to a level 8-ish light blonde using the bleach kit by Arctic Fox beforehand (not included with dye purchase). I found this to be a suitable level to start with, as I've tried dyeing over "virgin" (unbleached) brown hair before and the color didn't show up very well, though with a lighter brown I would assume that the pink would still show up, though perhaps not as vibrantly. The pink dye did temporarily stain my sink and some skin, but I was able to completely remove it from all surfaces using acetone-based nail polish remover for solid surfaces and oil-free makeup remover for skin. I only dyed the bottom half of my just-longer-than shoulder-length hair, and I used the whole 8oz bottle of dye. My hair is also pretty thick, so even after dividing it into 4 sections and applying dye to one section at a time, I had to be careful to make sure all strands were coated with the dye. When I've dyed my hair before, I don't remember using that much dye, so it's possible that I overdid it and possible that I dyed less hair in the past, but using the whole bottle seemed to achieve the shade I wanted and evenness I wanted this time around. While my hair was dyed, my hair care routine consisted of washing my hair about 2 times per week. I am fortunate enough that I did not require more than this. I used Arctic Fox shampoo and conditioner, purchased separately. For the first few weeks, I only applied the conditioner (no shampoo) to the ends, where the dye was concentrated. With the virgin pink variety, I could visibly see the water run pink in the shower each time I washed my hair, and the color did fade over time. I had no issues with dye staining the shower. I only once had dye stain a towel, and it washed out with regular detergent and oxygen bleach (note: oxygen bleach is not the same as standard laundry bleach). The week after dyeing my hair pink I spent a substantial amount of time hiking in full sun exposure, and the color appears even more vibrant in the sun. I did have some dye bleed onto the neck of a couple of shirts due to sweat that week, but it all washed out, again using detergent and oxygen bleach. I would not count on dye washing out of fabric, and I think I was lucky in this regard, but it's worth noting that I didn't have a problem with minor amounts of dye washing out of clothes when treated quickly, and this only happened that first week of having it dyed. It lasted about 2.5 months between when I first dyed it and when it had faded back to blonde (almost) entirely. It did not fade evenly. Personally, I did not mind this, and I liked the pink/blonde look. By my rough estimates, my hair was "completely pink" for 4 weeks and "mostly pink/some blonde" between weeks 4 and 7. It faded more rapidly after that, washing out each time I washed my hair, and I decided to redye my hair a different color after 13 weeks, at which point there were still a few pink streaks but my hair was mostly back to the bleached shade. I had a similar experience with purple rain (now discontinued) in terms of vibrancy and how long it lasted. After the virgin pink I tried sunset orange color and it's far surpassed the others in terms of duration. I am going on 4 months with sunset orange and it's still even and obvious. I have maintained the same hair care routine with the orange that I did with the pink, and the only difference that I can think of is that my hair was pink during the summer and orange during the fall/winter. Unsure if the season had an effect or if the orange is just longer-lasting. Either way, I was pleased with my experience with virgin pink and would purchase again. I would recommend this brand and color.

### ⭐⭐⭐⭐⭐ Soft, shiny, and just the color I needed.
*by S***E on May 9, 2026*

I had recently gotten my hair colored at a salon to be a dark cherry cola using a demi-permanent solution. Absolutely loved it, but I want the color to pop a bit more until the next appointment later down the line (in this economy? it’ll be a while lol). Mixing this shade - Ritual - with some conditioner (plain white kind) was just the solution I needed as a weekly helper. I just added a few good squirts down into the bottle and shook it/mixed it really well. After shampooing, I lathered it in and combed it through to get every strand, covered it with a shower cap to finish showering (left it in for maybe 10 minutes or less), and then rinsed it with cool water. I know Arctic Fox’s line of semi-permanent colors are very gentle, but it paired with the conditioner I use made it feel so silky smooth. I used to use a lot of their purple and violet shades in the past to do this same thing with platinum blonde hair to keep brassy tones at bay without always using toners with developers to minimize damage. Worked really well, so I knew this would do the trick. Just that little bit was enough to make it pop again. Love it. I’ll be grabbing another bottle in the near future to keep on hand because it’s more affordable (compared to paying for conditioners that do similar pushing double the price), smells great, and the color is lovely with just the right amount of red hues without being TOO red. I highly recommend the Ritual shade if anyone is looking for a deep wine-colored tone that stands out. NOTE: If you end up doing this type of mixture like I did as a refresher, but you go to a stylist for coloring, be sure to let them know beforehand so they’ll know you added a semi-permanent color conditioner mixture on top of it (as they often use demi). It’s obviously a vegan formula that is safe without any harsh chemicals that washes out easier where most will do their own coloring at home using this bottle and be done, but your stylist still needs to know since you’re essentially adding a stain to the hair on top of the color that they used that penetrated the hair cuticle using demi-permanent dyes. That way if you ever want to change your color up or even refreshen everything and do root touch ups, they’ll know exactly what needs to be done to get you that color by knowing what is put on the hair.

## Frequently Bought Together

- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- ARCTIC FOX Bleach Please Hair Lightening Kit Cream Bleach, 35 Volume Developer And Latex Free Gloves Infused With Acai, Cocoa, Sunflower Oil & Papaya! Vegan And Cruelty Free

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-18*