---
product_id: 3776303
title: "George Lois: On His Creation of the Big Idea"
price: "VT7455"
currency: VUV
in_stock: false
reviews_count: 9
url: https://www.desertcart.vu/products/3776303-george-lois-on-his-creation-of-the-big-idea
store_origin: VU
region: Vanuatu
---

# George Lois: On His Creation of the Big Idea

**Price:** VT7455
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** George Lois: On His Creation of the Big Idea
- **How much does it cost?** VT7455 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/3776303-george-lois-on-his-creation-of-the-big-idea)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

## Features

- ISBN: 9782759402991
- 8.75 x 12.25 in – 22.2 x 31.1 cm
- 240 pages | 230 illustrations
- Hardcover with jacket

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #3,071,629 in Books ( See Top 100 in Books ) #316 in Advertising Graphic Design |
| Customer Reviews | 4.3 out of 5 stars 20 Reviews |

## Images

![George Lois: On His Creation of the Big Idea - Image 1](https://m.media-amazon.com/images/I/61ZMidSHjJL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by J***N on February 26, 2011*



### ⭐⭐⭐⭐⭐ Review
*by J***E on October 17, 2012*



### ⭐⭐⭐⭐ Review
*by H***H on February 3, 2009*



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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-09*