---
product_id: 39223409
title: "Introduction to Programmatic Advertising Paperback – May 10, 2016"
brand: "dominik kosorin"
price: "VT11706"
currency: VUV
in_stock: true
reviews_count: 8
url: https://www.desertcart.vu/products/39223409-introduction-to-programmatic-advertising-paperback-may-10-2016
store_origin: VU
region: Vanuatu
---

# Introduction to Programmatic Advertising Paperback – May 10, 2016

**Brand:** dominik kosorin
**Price:** VT11706
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Introduction to Programmatic Advertising Paperback – May 10, 2016 by dominik kosorin
- **How much does it cost?** VT11706 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/39223409-introduction-to-programmatic-advertising-paperback-may-10-2016)

## Best For

- dominik kosorin enthusiasts

## Why This Product

- Trusted dominik kosorin brand quality
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## Description

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## Images

![Introduction to Programmatic Advertising Paperback – May 10, 2016 - Image 1](https://m.media-amazon.com/images/I/61IZlTbxe5L.jpg)
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## Customer Reviews

### ⭐⭐⭐⭐⭐ This is an EXCELLENT orientation to Programmatic Advertising!
*by T***N on June 4, 2018*

I found this book while actively searching for a primer on the topic of Programmatic Advertising. I read all of the previous reviews and took serious note of the comments critical of some apparent editorial lapses; admittedly, I did run across a handful. However, I had no trouble in putting them into context and moving ahead. I am glad that I gave more weight to the positive reviews!Mr. Kosorin has deployed a well-organized, balanced, and fairly complete book. It is properly entitled with the word "Introduction", which is exactly what I was looking for. This is an easy book to read. It touches on high level technical topics when relevant but does not require in-depth technical knowledge on the part of the reader. It is well-stocked with easily exploitable references to organizations, initiatives, and more in-depth sources of information.I highly recommend this book to anybody looking for a solid, high-level orientation to Programmatic Advertising.

### ⭐⭐⭐⭐ Good but needs an update
*by A***R on August 19, 2021*

It has all the basic definitions you need to understand to work in this industry but it is a little outdated

### ⭐⭐⭐⭐⭐ Good, succinct description of an elusive subject matter
*by J***R on April 16, 2021*

I was looking for a good ad tech textbook to use in a grad school class I teach at Harvard, and I found this gem. It's short -- only a 100 pages or so -- but it gets right to the point and does a good job covering all sides of advertising technology. I haven't found a better alternative, so I've been using it for a few years now. The author has another book on Data which is also good, but more narrow.

## Frequently Bought Together

- Introduction to Programmatic Advertising
- Ad Serving Technology: Understand the marketing revelation that commercialized the Internet

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-01-31*