---
product_id: 39862075
title: "PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator - Removes Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (16oz)"
brand: "lillian ruff"
price: "VT11782"
currency: VUV
in_stock: true
reviews_count: 9
category: "Lillian Ruff"
url: https://www.desertcart.vu/products/39862075-pro-formula-ultra-brightening-dog-shampoo-professional-whitening-and-long
store_origin: VU
region: Vanuatu
---

# Ultra brightening formula Aloe & Provitamin B5 for skin relief Long-lasting odor eliminator PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator - Removes Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (16oz)

**Brand:** lillian ruff
**Price:** VT11782
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your dog’s glow game — because every pet deserves the spotlight! 🐾

## Quick Answers

- **What is this?** PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator - Removes Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (16oz) by lillian ruff
- **How much does it cost?** VT11782 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/39862075-pro-formula-ultra-brightening-dog-shampoo-professional-whitening-and-long)

## Best For

- lillian ruff enthusiasts

## Why This Product

- Trusted lillian ruff brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted by Pros:** Used by vets and groomers worldwide, crafted to human standards for premium pet care.
- • **Skin-Loving Care:** pH-balanced, sulfate-free, paraben-free, and enriched with aloe to relieve dryness and itching.
- • **Spa-Quality Calm:** Infused with natural coconut extracts for a soothing, stress-free bath experience.
- • **Brilliant Coat Boost:** Transforms dull fur into vibrant, show-ready shine with concentrated violet pigments.
- • **Effortless Whitening:** Gentle yet powerful formula brightens all coat colors without harsh chemicals.

## Overview

Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo is a professional-grade, 16oz pet shampoo designed to brighten all coat colors, eliminate odors, and soothe dry, itchy skin with aloe and provitamin B5. Made in the USA, this pH-balanced, vegan, and cruelty-free formula is trusted by veterinarians and groomers for delivering a vibrant, soft, and refreshed coat with every wash.

## Description

Find Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator - Removes Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (16oz) and more at desertcart.com

Review: Nice Shampoo for Animals - This shampoo works nicely, and smells amazing. It doesn’t stain purple, but brightens just enough. We used on my son’s show steer that had grass stains.
Review: Super white and cute. - Works great. I recommend diluting the shampoo in water before applying, put in squeeze bottle and go crazy. It'll cover all areas easier, saves a ton of product and i feel like its easier on my girls skin. Smell delish, like blueberries. Detangler leaves fur so soft and smelling great but i recommend it after bath if hair is really tagled or for daily use/maintenance.

## Features

- Unrivaled Brightening Formula: Say goodbye to dull fur with our Brightening pet shampoo. Perfect for short to long coats, its unique formula produces a rich lather that rinses off effortlessly, brightening whites and enhancing coat colors. Unlike other whitening shampoos, Lillian Ruff Brightening Shampoo is suitable for all coat colors, ensuring a vibrant and refreshed look every time.
- Calm & Relax: Indulge your dog with the pampering they deserve using our Brightening Shampoo, infused with natural coconut extracts. Turn every bath into a serene spa session, gently soothing your pet while effectively cleansing and brightening all coat colors. Delight in the calming coconut aroma that lingers, ensuring your pet emerges feeling refreshed and relaxed after every wash.
- Less is More: With its concentrated violet pigments, a little goes a long way, Experience nourishing softness and ultimate whitening with minimal product usage, saving you time and money while ensuring your pet receives the best care.
- Made in the USA: Proudly manufactured in the USA to the highest standards, Our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.
- A Brand Used by Professionals – Lillian Ruff serves professional vets and groomers all over the world thanks to our gentle formula and quality ingredients. Everything at Lillian Ruff is produced to human standards and formulated for Pets.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01K3712K6 |
| ASIN  | B01K3712K6 |
| Best Sellers Rank | #5,479 in Pet Supplies ( See Top 100 in Pet Supplies ) #40 in Dog Shampoos |
| Brand Name | Lillian Ruff |
| Breed Recommendation | All Breed Sizes |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,601) |
| Date First Available | October 11, 2016 |
| Date First Available  | October 11, 2016 |
| Directions | Wet pet's coat completely with warm water. Dispense a generous amount of shampoo into the palm of the hand and thoroughly massage into your pet's coat beginning at the head and working back towards the tail. Avoid getting into eyes. Rinse completely. Repeat as necessary |
| Is Discontinued By Manufacturer  | No |
| Item Dimensions LxWxH | 2.01 x 2.01 x 7.99 inches |
| Item Form | Liquid |
| Item Package Dimensions L x W x H | 9.69 x 7.32 x 4.65 inches |
| Item Weight | 1.19 Pounds |
| Liquid Volume | 16 Fluid Ounces |
| Manufacturer | Premium Shoppe |
| Manufacturer  | Premium Shoppe |
| Product Dimensions  | 2.01 x 2.01 x 7.99 inches; 1.19 Pounds |
| Size | 16 fl oz |
| Special Ingredients | Aloe |
| Specific Uses for Product | Moisturizing, Odor Control |
| Target Audience Keyword | Children, Teens, Men, Women, dogs |
| Target Species | Dog |
| UPC | 721867336629 |

## Product Details

- **Brand:** Lillian Ruff
- **Material Type Free:** Cruelty Free, Gluten Free, Paraben Free, Sulfate Free, Tear Free
- **Product Benefits:** A pet shampoo designed to brighten & whiten coats & hydrate pet skin
- **Recommended Uses For Product:** dog grooming, tear stains, pet shampoo
- **Scent:** Coconut

## Images

![PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator - Removes Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (16oz) - Image 1](https://m.media-amazon.com/images/I/61yQIVMMVjL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Nice Shampoo for Animals
*by C***N on December 30, 2025*

This shampoo works nicely, and smells amazing. It doesn’t stain purple, but brightens just enough. We used on my son’s show steer that had grass stains.

### ⭐⭐⭐⭐⭐ Super white and cute.
*by M***G on October 10, 2025*

Works great. I recommend diluting the shampoo in water before applying, put in squeeze bottle and go crazy. It'll cover all areas easier, saves a ton of product and i feel like its easier on my girls skin. Smell delish, like blueberries. Detangler leaves fur so soft and smelling great but i recommend it after bath if hair is really tagled or for daily use/maintenance.

### ⭐⭐⭐⭐⭐ Great shampoo
*by B***D on October 1, 2025*

I've always used this Lillian Ruff shampoo for my sweet Maltese. It leaves his hair satin soft with sweet smell. Clean and brightest white hair which makes him more cuddly and adorable. I'm a loyal user of this product.

## Frequently Bought Together

- Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz)
- Lillian Ruff Berry Blue Brightening Face and Body Conditioner for Dogs & Cats - Tear Free Blueberry Conditioner - Remove Tear Stains, Hydrate Dry Skin, Add Shine & Luster to Coats - Made in USA (16oz)
- Lillian Ruff Berry Blue Brightening Face and Body Wash for Dogs - Blueberry Shampoo - Remove Tear Stains, Hydrate Dry Itchy Skin, Add Shine & Luster to Coats (Berry Blue Shampoo 16oz)

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-02-08*