--- product_id: 399399205 title: "Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz" brand: "ion" price: "VT9805" currency: VUV in_stock: true reviews_count: 6 category: "Ion" url: https://www.desertcart.vu/products/399399205-ion-permanent-brights-creme-hair-color-purple-vegan-cruelty-free store_origin: VU region: Vanuatu --- # Vegan & cruelty-free formula Vibrant, fade-resistant color 100% gray coverage with ionic protein Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz **Brand:** ion **Price:** VT9805 **Availability:** ✅ In Stock ## Summary > 💜 Unleash your boldest purple yet — because ordinary is overrated! ## Quick Answers - **What is this?** Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz by ion - **How much does it cost?** VT9805 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/399399205-ion-permanent-brights-creme-hair-color-purple-vegan-cruelty-free) ## Best For - ion enthusiasts ## Why This Product - Trusted ion brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Nourishing Science:** Infused with ionic wheat germ protein and botanical extracts for healthier, shinier hair. - • **Ethical Beauty Boost:** Feel good with a vegan, cruelty-free formula crafted without harsh ammonia. - • **Fade-Resistant Formula:** Micro-pigmentation technology locks in color deep within each strand for extended brilliance. - • **Salon-Quality Vibrancy:** Experience bold, long-lasting purple hues that turn heads and spark compliments. - • **Gray Coverage Game-Changer:** Achieve flawless 100% gray coverage that stays radiant wash after wash. ## Overview Ion Permanent Brights Creme Hair Color in Purple delivers salon-quality, fade-resistant vibrancy with 100% gray coverage. Formulated in Italy with ionic wheat germ protein and botanical extracts, this vegan and cruelty-free hair dye nourishes while coloring. Its advanced micro-pigmentation technology ensures deep, long-lasting color that stands out. Perfect for professionals seeking a bold, ethical, and reliable hair color solution. ## Description Permanent brights provide bold contemporary color that lasts. Unlock your hair's true potential with ion's cutting-edge salon-quality color science and bring home vibrancy like never before. ion Hair Color's superior quality proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation- ion's microscopic pigment molecules oxidize slower allowing them to penetrate deep into the cortex of each hair strand for long-lasting fade-resistant color. Review: Misleading claims about being ppd free - I decided to try this hair dye after being reassured by its claim of being PPD-free, as I have a known sensitivity to PPD. Unfortunately, during the patch test, I experienced skin rashes and irritation—exactly the kind of reaction I was hoping to avoid. This raises serious concerns: either the product is not genuinely PPD-free, or it contains another equally harmful chemical causing similar reactions. The whole point of purchasing a product labeled "PPD-free" is to avoid such issues, and this one completely failed to deliver on its promise. If you have sensitive skin or chemical allergies, I’d recommend being cautious with this product. For me, this was a disappointing and frustrating experience. Transparency about ingredients is critical, and this product left me with more questions than trust. Review: I took someone’s advise and used 20 developer with the orchid dye. I am brunette with a lot of gray. Been using Pulp Riot jam but this color blows it out of the water! Deep, rich color. I’ve had so many compliments from strangers and friends. I have a new go to for radiant, shiny purple! Total gray coverage and is lasting. I do get some color on my towel, even after several washes. So be careful of that. I use all white towels so I can bleach them. It came right off. Great product! ## Features - Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds - 100% gray coverage - Ionic wheat germ protein, nourishing botanical extracts and low ammonia - Vegan and cruelty free (not tested on animals) - State-of-the-art European formula for long-lasting, fade-resistant color ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07KGMCY75 | | ASIN | B07KGMCY75 | | Best Sellers Rank | #32,335 in Beauty ( See Top 100 in Beauty ) #458 in Permanent Hair Color | | Customer reviews | 4.2 4.2 out of 5 stars (4,190) | | Date First Available | 16 December 2018 | | Is Discontinued By Manufacturer | No | | Manufacturer | Arcadia Beauty Labs LLC | | Manufacturer | Arcadia Beauty Labs LLC | | Manufacturer reference | 405610 | | Manufacturer reference | 405610 | | Package Dimensions | 16 x 4.19 x 2.9 cm; 68 g | | Package Dimensions | 16 x 4.19 x 2.9 cm; 68 g | ## Product Details - **Brand:** ION - **Colour:** Purple - **Item form:** Cream - **Package information:** Tube - **Product benefits:** Brights ## Images ![Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz - Image 1](https://m.media-amazon.com/images/I/71Z70VSpu1L.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: i bought Developer 30 with (9v very light cool blond . how long time should i put it ? my hair is dark brown and i dont want my hair be orang or red** A: Colour doesn’t lift like lightener does. Light blonde cannot make dark brown hair blonde. It may lift your hair 2-3 levels with 30 volume, but you will end up with medium brown at best. See a professional if you want to go from dark brown to blonde. It will take multiple sessions. Or, buy lightener and lighten the hair in two sessions first, before trying to dye it to a blonde tone. The other person said use “ash” but cool blonde also has blue undertones, so ignore that. You can’t lift dark brown hair to blonde with colour. Leaving it on longer won’t change that, once the oxidation process is complete, nothing more will happen. **Q: what color do you get if you dont bleach your hair and you have light brown/blonde/gray?** A: This is great if you have naturally dark hair. I use 30 volume with this and it doesn’t damage like bleach. My hair is fine. I lift all of it every two weeks till I get the level I want. Then do roots about every 4-6 if needed. It blends new growth so well!!!! So this is much easier to do at home. At volume 30 it took me from dark brown to a 6-7 level in one 45 min session. It does take a little time to go past that but if you plan to stay blonde and not constantly switch, this is where it’s at. You can get super light! As for the toning quality in this lifter, it’s about worthless for us that have darker resistant hair. Apparently it overtones on light blonde. So for the darker hair girls like myself, you’ll have to wait two days and tone it a bit more to cool the color. It’s never been an awful brass though. I’m grateful, since sometimes I don’t have time to turn around and tone. So yes, I’m glad it has some toning qualities. **Q: My current hair color is about 50/50 (silver and light brown) I'm going to use a cap and pull though several strands of hair. Do I need to bleach?** A: I would bleach my hair first, otherwise your color will not take on the light brown. But if you use a bleach make sure you buy olaplex #1. You put it in the bleach mix so you will not damage your hair. I am not a hair expert, this is just what I would do. Also condition with olaplex #2. This stuff is amazing. **Q: What is included in this purchase?** A: Only the hair dye. I also order the Ion developer. I use the Ion sensitive scalp 20 volume developer for my thick dry hair. Depending on your hair type you may want to research that. There are different volumes. Mix the 2 together following the instructions and you are good to go. Hope this helps. Take care! ## Customer Reviews ### ⭐ Misleading claims about being ppd free *by A***A on 21 November 2024* I decided to try this hair dye after being reassured by its claim of being PPD-free, as I have a known sensitivity to PPD. Unfortunately, during the patch test, I experienced skin rashes and irritation—exactly the kind of reaction I was hoping to avoid. This raises serious concerns: either the product is not genuinely PPD-free, or it contains another equally harmful chemical causing similar reactions. The whole point of purchasing a product labeled "PPD-free" is to avoid such issues, and this one completely failed to deliver on its promise. If you have sensitive skin or chemical allergies, I’d recommend being cautious with this product. For me, this was a disappointing and frustrating experience. Transparency about ingredients is critical, and this product left me with more questions than trust. ### ⭐⭐⭐⭐⭐ Review *by T***U on 2 February 2026* I took someone’s advise and used 20 developer with the orchid dye. I am brunette with a lot of gray. Been using Pulp Riot jam but this color blows it out of the water! Deep, rich color. I’ve had so many compliments from strangers and friends. I have a new go to for radiant, shiny purple! Total gray coverage and is lasting. I do get some color on my towel, even after several washes. So be careful of that. I use all white towels so I can bleach them. It came right off. Great product! ### ⭐⭐ Review *by خ***ي on 6 August 2023* طريقة الاستعمال غير واضحه ويبدو ان هنالك مواد اخرى لم ترسل او على الاقل لم يتم ابلاغي بانه يتوجب علي شراء مستحضر اخر يخلط معه عموما اشتريته لانه خالي من PPD على اساس ان معي حساسيه من هذه الماده ولكن اتضح ان لدي حساسيه من جميع صبغات الشعر ## Frequently Bought Together - Ion Permanent Brights Creme Hair Color Purple Purple - COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes - AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/399399205-ion-permanent-brights-creme-hair-color-purple-vegan-cruelty-free](https://www.desertcart.vu/products/399399205-ion-permanent-brights-creme-hair-color-purple-vegan-cruelty-free) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-09*