--- product_id: 409717565 title: "Plex Rebuilder Permanent Hair Color Cream - 12.11 Silver Platinum Hair Dye - Professional Salon - Premium Quality - Protects and Restructures - Paraffin, Paraben, Ethyl Alcohol Free" brand: "il salone milano" price: "VT4896" currency: VUV in_stock: true reviews_count: 11 category: "Il Salone Milano" url: https://www.desertcart.vu/products/409717565-plex-rebuilder-permanent-hair-color-cream-12-11-silver-platinum store_origin: VU region: Vanuatu --- # Ultra-long-lasting pigment lock Permanent, salon-grade color Plex Rebuilder anti-breakage tech Plex Rebuilder Permanent Hair Color Cream - 12.11 Silver Platinum Hair Dye - Professional Salon - Premium Quality - Protects and Restructures - Paraffin, Paraben, Ethyl Alcohol Free **Brand:** il salone milano **Price:** VT4896 **Availability:** ✅ In Stock ## Summary > ✨ Unlock salon-grade silver platinum with zero damage and all the glow! 🛡️ ## Quick Answers - **What is this?** Plex Rebuilder Permanent Hair Color Cream - 12.11 Silver Platinum Hair Dye - Professional Salon - Premium Quality - Protects and Restructures - Paraffin, Paraben, Ethyl Alcohol Free by il salone milano - **How much does it cost?** VT4896 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/409717565-plex-rebuilder-permanent-hair-color-cream-12-11-silver-platinum) ## Best For - il salone milano enthusiasts ## Why This Product - Trusted il salone milano brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **3-Step Color Care System:** From color cream to post-color conditioner and maintaining mask, enjoy prolonged color intensity and healthier hair. - • **Salon-Quality Brilliance:** Experience vibrant, professional-grade silver platinum color with perfect white coverage that turns heads. - • **Clean & Conscious Formula:** Free from parabens, paraffin, and ethyl alcohol—infused with linseed and meadowfoam seed oils for glossy softness. - • **Plex Rebuilder Technology:** Reconstructs and strengthens hair bonds during and after coloring, reducing breakage by up to 80%. - • **Visible Hair Transformation:** See improved hair quality from the first application with sealed cuticles locking in pigment and moisture. ## Overview Il Salone Milano Plex Rebuilder Permanent Hair Color Cream in 12.11 Silver Platinum delivers professional, long-lasting color with perfect white coverage. Powered by innovative Plex Rebuilder technology, it protects and restructures hair fibers during and after coloring, reducing breakage and sealing cuticles to lock in vibrant pigment. This 3-step system includes a color cream, post-color conditioner, and maintaining mask, all free from parabens, paraffin, and ethyl alcohol, enriched with nourishing oils for glossy, healthy-looking hair from the very first use. ## Description Il Salone Milano Plex Rebuilder brings Alfaparf Group’s experience and innovation together in a color kit. This professional hair dye provides salon-quality color with an extra caring and anti-breakage action. Thanks to the Plex Rebuilder technology, it protects and restructures hair during and after coloring for a visibly improved hair quality from the first application and less broken hair. No matter if it is Blonde, Red, or Brunette, the color kits offer a wide range of permanent color shades for vibrant salon-quality results. The permanent hair dye was created and formulated to preserve the hair fiber beauty, giving it a healthy appearance, with an action both inside and outside the hair. Inside the hair, it reconnects, restructures, strengthens, protects hair fiber during coloring, and reduces broken hair. Outside the hair, it seals the cuticles, locking pigments inside the hair for an ultra-long-lasting, intense color result. The professional Plex Rebuilder technology acts at every stage of treatment. During and after coloring it creates a complete and highly performing system that is easy to use and quick to apply. The restructuring and anti-breakage action of Plex Rebuilder works in 3 phases: During the coloring, the color cream repairs and protects the hair fiber and provides an intense and brighter color. It gives perfect white coverage. After coloring, the conditioner seals the cuticles thereby locking pigments inside the hair, for a longer lasting color result and visibly improved hair quality. Three weeks after coloring, the maintaining mask deeply repairs the hair, creating new bonds between the hair fibers. An intense restructuring action for invigorated and healthy-looking hair. Review: Turned my hair purple and silver-gray for a few days - I had previously bleached my hair and it still had a yellow undertone, so I decided to try this yellow remover to dye my hair white. I understand that purple is on the opposite end of the color spectrum, thus theoretically neutralizing the yellow. After using this product, however, most of my hair is now somewhere between a light purple to a dull silvery gray, while the roots are still a very pale shade of yellow. Perhaps after a few more shampoos the purple and silver-gray will fade. ***UPDATE*** The purple, silver-gray did fade after a few washes! My hair is now a really pale blonde, almost white. Still the slightest yellow tint on the newly grown roots, but it’s still much better than before using this product. The last bit of yellow should fade after just a few more washes. Also, after bleaching, my hair was left extremely dry and brittle, so this product did help to add some moisture back. Review: Hair came out beautifully soft, silky and strong - This lightened my hair color beautifully, left it on much better condition than before hand. It is not a color stripper. Previously I had stripped my hair down to platinum blond, then used baby blue permanent hair dye. My hair grows fast. After 2 months natural color was growing back in. This dye did not remove all of the blue, just most of it. My natural hair color is a mix of salt & pepper - some of it dark, some white around my face. This dyed my hair ( apart from the blue) a pretty light ash blond color. Really lovely color, even, very shiny - strong & silky feeling. Unfortunately I am going to have to redye it a slightly darker color to cover the blue - do not want to strip it again. May try reverse streaking it with a medium ash blond. This feels like the best hair dye that I have ever used. Comes with a special packet to use after dyeing, plus another for after washing. Was not 100% good for me due to my special situation. Hair treatment from this company is about $22 per tube. More than I like to spend, but it may be worth it. My hair texture is the best it has felt in years. It strengthens hair and reduces breakage by 80% as well as making it soft as silk and full of body. ## Features - SALON QUALITY COLOR KIT: Permanent, professional hair dye made in Italy and provides salon-quality color with an extra caring and anti-breakage action. Thanks to the Plex Rebuilder technology, it protects and restructures hair during and after coloring for a visibly improved hair quality from the first application. - PROFESSIONAL PERFORMANCE: Perfect white coverage. Intense and brighter color. Ultra-long-lasting color intensity and brilliance. The hair is protected and restructured during and after coloring, reducing broken hair. - PLEX REBUILDER TECHNOLOGY: Preserves the hair fiber beauty, giving it a healthy appearance, with an action both inside and outside the hair. Inside the hair, it reconnects, restructures and strengthens the internal hair bonds. It also protects hair fiber during coloring and reduces broken hair. Outside the hair, it seals the cuticles, locking pigments inside the hair for an ultra-long-lasting intense color result. - COMPLETE PROFESSIONAL SYSTEM: The professional Plex Rebuilder technology acts at every stage of treatment, during and after coloring, creating a complete and highly performing system. STEP 1: The color cream repairs and protects the hair fiber and provides an intense and brighter color. STEP 2: The post color conditioner seals the cuticles, locking pigments inside the hair for longer lasting color results a and visibly improved hair quality. STEP 3: Three weeks after coloring, the maintaining mask deeply repairs the hair, creating new bonds between hair fibers. healthy-looking hair. - THE BETTER CHOICE: The gentle hair color shades are a signature formula adhering to the Il Salone Milano policy of products that are free from parabens, paraffins and ethyl alcohol. The formulas combine the precious active ingredients of tradition with the Plex Rebuilder technology. The color cream is enriched with linseed oil and Meadowfoam seed oil, for seductive hair, glossy and soft to the touch. The two post treatments combine the properties of quinoa, which helps to preserve and protect the hair color, to those of keratin which strengthens and increases the hair elasticity. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B09R21ST5F | | Best Sellers Rank | #18,501 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #12 in Hair Care Products Sets & Kits | | Customer Reviews | 3.8 3.8 out of 5 stars (1,843) | | Is Discontinued By Manufacturer | No | | Manufacturer | Il Salone Milano | | Product Dimensions | 3.5 x 2.7 x 6.6 inches; 0.48 ounces | ## Product Details - **Brand:** Il Salone Milano - **Color:** Silver Platinum - **Item Form:** Cream - **Package Information:** Box - **Product Benefits:** Conditioning, Damage Repair, Nourishing, Shine Enhancing ## Images ![Plex Rebuilder Permanent Hair Color Cream - 12.11 Silver Platinum Hair Dye - Professional Salon - Premium Quality - Protects and Restructures - Paraffin, Paraben, Ethyl Alcohol Free - Image 1](https://m.media-amazon.com/images/I/71b9tjShF0L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Will this lighten my light brown mustache?** A: No **Q: I have white hair, will this just eliminate the yellow and keep my hair white. I do not want to change my natural white hair color** A: My hair isn't all white but this product can help eliminate the yellow or wella toner 18 and even a purple shampoo can be effective. **Q: Is the cinnamon blonde a reddish color?** A: Hello, I'm a blonde but it looks to me it can throw reddish hues... most important determinant is what is your existing color and hue. And, frankly, your age... older go lighter-ish...good luck! **Q: How long do you keep it on your hair for?** A: Dear customer, it is necessary to distinguish between first application on natural hair and the application on previously colored hair: 1 • COLOR APPLICATION FIRST COLOR ON NATURAL HAIR: The shutter speed is about 30 minutes. 2 •TOUCH-UP FOR PREVIOUSLY COLORED HAIR. APPLY TO ROOTS AND RE-GROWTH: The shutter speed on the roots is about 20 minutes. For the complete and updated directions for use, please refer to the instructions written on the information leaflet inside the product pack. Best regards, Federico ## Customer Reviews ### ⭐⭐⭐⭐⭐ Turned my hair purple and silver-gray for a few days *by J***N on June 23, 2025* I had previously bleached my hair and it still had a yellow undertone, so I decided to try this yellow remover to dye my hair white. I understand that purple is on the opposite end of the color spectrum, thus theoretically neutralizing the yellow. After using this product, however, most of my hair is now somewhere between a light purple to a dull silvery gray, while the roots are still a very pale shade of yellow. Perhaps after a few more shampoos the purple and silver-gray will fade. ***UPDATE*** The purple, silver-gray did fade after a few washes! My hair is now a really pale blonde, almost white. Still the slightest yellow tint on the newly grown roots, but it’s still much better than before using this product. The last bit of yellow should fade after just a few more washes. Also, after bleaching, my hair was left extremely dry and brittle, so this product did help to add some moisture back. ### ⭐⭐⭐⭐⭐ Hair came out beautifully soft, silky and strong *by A***N on March 15, 2024* This lightened my hair color beautifully, left it on much better condition than before hand. It is not a color stripper. Previously I had stripped my hair down to platinum blond, then used baby blue permanent hair dye. My hair grows fast. After 2 months natural color was growing back in. This dye did not remove all of the blue, just most of it. My natural hair color is a mix of salt & pepper - some of it dark, some white around my face. This dyed my hair ( apart from the blue) a pretty light ash blond color. Really lovely color, even, very shiny - strong & silky feeling. Unfortunately I am going to have to redye it a slightly darker color to cover the blue - do not want to strip it again. May try reverse streaking it with a medium ash blond. This feels like the best hair dye that I have ever used. Comes with a special packet to use after dyeing, plus another for after washing. Was not 100% good for me due to my special situation. Hair treatment from this company is about $22 per tube. More than I like to spend, but it may be worth it. My hair texture is the best it has felt in years. It strengthens hair and reduces breakage by 80% as well as making it soft as silk and full of body. ### ⭐ toner not a dye *by C***R on May 12, 2025* I used Iced Platinum. The box showed it could make reddish hair turn white with silver highlights. My roots were just lightened, but they were reddish because my original color was dark blonde from another plex lightener that had the blonde tones too yellow. So I tried this, hoping to make it more white. I put it on my roots first. After an hour, there was no color change. They were slightly more grey-toned but still red, with no lightening. It toned the rest silver, not white. It makes a good silver toner, but it does not lighten. Back to bleaching first. I wanted to use regular dye, thinking it would be less damaging, but my bleach peroxide is better than dying it several times, trying to get the color I wanted. I use this peroxide called Yuthika Professional 40 Vol Hair Dye Developer,with a blue bleach powder, and it turned my hair white its works great. Just didn't want to keep using the bleach, but it made my hair soft, so I will go back to that. The plex conditioner was nice in this box dye, but sadly, the color did not show; very misleading. It was pretty gentle on my scalp, but still no good for dye. ## Frequently Bought Together - Il Salone Milano Plex Rebuilder Permanent Hair Color Cream - 12.11 Silver Platinum Hair Dye - Professional Salon - Premium Quality - Protects and Restructures - Paraffin, Paraben, Ethyl Alcohol Free - KISS Lift Up Complete Hair Bleach Kit with Revitalizing Plex Serum to Protect from Damage, Maximum Strength to Lighten Dark or Resistant Hair, Complete DIY 6-Pc Kit - L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/409717565-plex-rebuilder-permanent-hair-color-cream-12-11-silver-platinum](https://www.desertcart.vu/products/409717565-plex-rebuilder-permanent-hair-color-cream-12-11-silver-platinum) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-16*