---
product_id: 4100839
title: "Rust-Oleum 247596 Magnetic Primer, 30 oz, Black"
brand: "rust-oleum"
price: "VT31431"
currency: VUV
in_stock: true
reviews_count: 7
category: "Rust Oleum"
url: https://www.desertcart.vu/products/4100839-rust-oleum-247596-magnetic-primer-30-oz-black
store_origin: VU
region: Vanuatu
---

# Flat charcoal finish, paint-ready Real metal particles for magnetic hold Dries to touch in 30 minutes Rust-Oleum 247596 Magnetic Primer, 30 oz, Black

**Brand:** rust-oleum
**Price:** VT31431
**Availability:** ✅ In Stock

## Summary

> 🧲 Unlock magnetic magic on your walls—because your ideas deserve to stick around!

## Quick Answers

- **What is this?** Rust-Oleum 247596 Magnetic Primer, 30 oz, Black by rust-oleum
- **How much does it cost?** VT31431 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/4100839-rust-oleum-247596-magnetic-primer-30-oz-black)

## Best For

- rust-oleum enthusiasts

## Why This Product

- Trusted rust-oleum brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Coverage Control:** Covers up to 16 sq ft per quart with 3 thin coats for optimal magnetic strength—follow the pro method.
- • **Magnetic Mastery:** Transforms any interior surface into a sleek magnet board—perfect for your office or creative space.
- • **Finish Flexibility:** Flat charcoal base lets you layer latex or chalkboard paint for a personalized, polished look.
- • **Precision Dry Time:** Touch dry in just 30 minutes, so you can keep your projects moving without the wait.
- • **Versatile Surface Compatibility:** Works seamlessly on wood, metal, drywall, plaster, and masonry—your design playground awaits.

## Overview

Rust-Oleum 247596 Magnetic Primer is an oil-based, matte black primer infused with real metal particles that creates a magnetic surface on various interior materials. It dries to the touch in 30 minutes, covers 16 sq ft per quart with recommended 3 coats, and supports top coats like latex or chalkboard paint. Ideal for transforming walls into functional, stylish magnet boards for offices, kitchens, or creative spaces.

## Description

Product Description Rust-Oleum Magnetic latex primer is a dark gray colored base coat that allows you to create a surface that attracts magnets almost anywhere. Create a fun and unexpected way to hang notes, photos and more. Great to use on projects like organizing kitchen/cabinets, kid's playroom, hanging key holders near the door, office decorations, etc. From the Manufacturer Rust-Oleum Specialty Magnetic latex primer is a dark gray colored base coat that allows you to create a surface that attracts magnets almost anywhere. Can be applied to wood, metal, masonry, drywall, and plaster. Create a fun and unexpected way to hang notes, photos and more.

Review: Actually folliw the instructions - I tried this product despite what I felt mostly negative reviews. The positive reviews basically have all had the same response. FOLLOW THE INSTRUCTIONS. 1. On the can it states 3 thin c,,oats are better than 2 thick coats. It also states to mix for at least 10 minutes. It should be a dark gray as oppoee to the black. That tells me it is similar to an epoxy base but the "metal" must be warmed up. Lastly it states 1 can can cover 16 sq ft for three coats. a.) Now a quart of paint should cover 100 sq ft. This covers about 48 sq ft if you lay the paint on as the manufacturer states. So if you are painting 100-120 sq ft in a single can you need to put on at least three cans before it is effective. I placed 5 coats on thus far and a coverage area of 260 sq ft. Based on the logic 1 can covers 3 coats of 16 sq ft or 48 sq ft total it should take me 16.25 cans. I have current put on about 11.5 with two coats to go. Wait at least 12-18 hours before trying the magnets. Currently the magnets hold great. I am putting on two more coats based on what the manufacture states. It is not easy and not cheap. If you don't have the patience don't mess with it. #1 It takes about a hour to cover 100sq ft with a 6 inch foam roller. #2 I stirred the paint with a paint whisk and drill for those ten minutes and poured small amounts at a time into the tray. Each time I went back for more paint I stirred for 5 minutes. #3 IF it does not work you probably are not mixing it enough or don't have enough paint on. FOLLOW THE INSTRUCTIONS. Oh yeah if you are hanging up magnets on walls that are not straight it won't work. My walls are plaster and when placing letter magnets on I see curves on the plaster. MAGNETD won't stick to this but that is not then products fault, it needs to be able to have surface contact to hold. #4 It is paint. I have read the reviews it smells, it is hard to wash off. REALLY??? It is paint. If it had no smell or does not stick to your skin I would think something is wrong. Open windows and grab GOJO orange with wet hands and work the paint out. A shower afterwards will get the rest out.
Review: Don' t waste your money. - Well, I just ruined two old barn windows. I painted one side of the glass and planned to use magnets to mount photos printed on standard printer paper, on the other side of the glass. I thought it would be a nice way to change them out without having to frame them and spend the $$$. This paint is not magnetic - I tried stacking round magnets from Staples- 2,4,6, 10! still wouldn't hold. I'd send it back for a refund if I could, AND ask for compensation for the old windows I bought for 40$ each at a garage sale.

## Features

- Create a fun and functional magnet board on interior wood, metal, masonry, drywall and plaster surfaces
- Unique oil based formula applies easily and contains real metal particles to produce an attractive surface for magnets
- Dries to the touch in 30 minutes and covers up to 16 sq ft per quart
- Apply 3 coats of primer and use rare earth magnets for best results
- Offers a flat, charcoal finish that allows application of any top coat including latex or chalkboard paint

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B003ZW7XL4 |
| Batteries Included? | No |
| Batteries Required? | No |
| Best Sellers Rank | #245,770 in Tools & Home Improvement ( See Top 100 in Tools & Home Improvement ) #157 in Primer Paint |
| Brand | Rust-Oleum |
| Color | Black |
| Color Code | Black |
| Coverage | 16 sq ft |
| Customer Reviews | 3.7 3.7 out of 5 stars (675) |
| Date First Available | August 17, 2010 |
| Dry Time In Hours | 0.5 |
| Finish | Matte |
| Finish Type | Matte |
| Full Cure Time | 3 Days |
| Global Trade Identification Number | 00020066193652 |
| Included Components | 1 |
| Indoor/Outdoor Usage | Indoor |
| Is Discontinued By Manufacturer | No |
| Is Waterproof | False |
| Item Form | Liquid |
| Item Package Quantity | 1 |
| Item Volume | 1 Quarts |
| Item Weight | 4.54 pounds |
| Item model number | 247596 |
| Manufacturer | Rust-Oleum |
| Material | oil_based |
| Model Name | Specialty Magnetic Primer |
| Package Information | Can |
| Paint Type | Enamel |
| Part Number | 247596 |
| Product Dimensions | 4.25 x 4.25 x 5 inches |
| Size | 1 Quarts (Pack of 1) |
| Special Feature | Magnetic |
| Special Features | Magnetic |
| Specific Uses For Product | Interior |
| Surface Recommendation | Masonry,Metal,Wood |
| UPC | 020066193652 |
| Unit Count | 1 Count |
| Warranty Description | Warranty |
| Water Resistance Level | Not Water Resistant |

## Product Details

- **Brand:** Rust-Oleum
- **Color:** Black
- **Finish Type:** Matte
- **Item Volume:** 1 Quarts
- **Paint Type:** Enamel
- **Size:** 1 Quarts (Pack of 1)
- **Special Feature:** Magnetic
- **Specific Uses For Product:** Interior
- **Surface Recommendation:** Masonry,Metal,Wood
- **Unit Count:** 1 Count

## Images

![Rust-Oleum 247596 Magnetic Primer, 30 oz, Black - Image 1](https://m.media-amazon.com/images/I/71tURN5ND8L.jpg)

## Questions & Answers

**Q: Can you put rust-oleum dry erase paint over top of this?**
A: I did, magnets would not attract to the wall. Had to use twice as much of the dry erase paint as it called for.

**Q: Does it come in white??**
A: No it’s a primer

**Q: Some have mentioned the rough texture, or "goopiness", clumps, and/or drips. Can this be sanded to smooth between the many coats, and not affect it?**
A: It does have a texture. I would not say it was rough. I did not have any goopiness, clumps and drips. I am not sure if you can sand it or not.

**Q: How long should I wait for the paint to dry(4 coats), so I can paint it over with the chalkboard paint?**
A: One layer could be about 30-45 minutes. It won’t do 4 layers on a large surface. You’ll need more

## Customer Reviews

### ⭐⭐⭐⭐⭐ Actually folliw the instructions
*by C***S on June 21, 2013*

I tried this product despite what I felt mostly negative reviews. The positive reviews basically have all had the same response. FOLLOW THE INSTRUCTIONS. 1. On the can it states 3 thin c,,oats are better than 2 thick coats. It also states to mix for at least 10 minutes. It should be a dark gray as oppoee to the black. That tells me it is similar to an epoxy base but the "metal" must be warmed up. Lastly it states 1 can can cover 16 sq ft for three coats. a.) Now a quart of paint should cover 100 sq ft. This covers about 48 sq ft if you lay the paint on as the manufacturer states. So if you are painting 100-120 sq ft in a single can you need to put on at least three cans before it is effective. I placed 5 coats on thus far and a coverage area of 260 sq ft. Based on the logic 1 can covers 3 coats of 16 sq ft or 48 sq ft total it should take me 16.25 cans. I have current put on about 11.5 with two coats to go. Wait at least 12-18 hours before trying the magnets. Currently the magnets hold great. I am putting on two more coats based on what the manufacture states. It is not easy and not cheap. If you don't have the patience don't mess with it. #1 It takes about a hour to cover 100sq ft with a 6 inch foam roller. #2 I stirred the paint with a paint whisk and drill for those ten minutes and poured small amounts at a time into the tray. Each time I went back for more paint I stirred for 5 minutes. #3 IF it does not work you probably are not mixing it enough or don't have enough paint on. FOLLOW THE INSTRUCTIONS. Oh yeah if you are hanging up magnets on walls that are not straight it won't work. My walls are plaster and when placing letter magnets on I see curves on the plaster. MAGNETD won't stick to this but that is not then products fault, it needs to be able to have surface contact to hold. #4 It is paint. I have read the reviews it smells, it is hard to wash off. REALLY??? It is paint. If it had no smell or does not stick to your skin I would think something is wrong. Open windows and grab GOJO orange with wet hands and work the paint out. A shower afterwards will get the rest out.

### ⭐ Don' t waste your money.
*by A***R on September 26, 2025*

Well, I just ruined two old barn windows. I painted one side of the glass and planned to use magnets to mount photos printed on standard printer paper, on the other side of the glass. I thought it would be a nice way to change them out without having to frame them and spend the $$$. This paint is not magnetic - I tried stacking round magnets from Staples- 2,4,6, 10! still wouldn't hold. I'd send it back for a refund if I could, AND ask for compensation for the old windows I bought for 40$ each at a garage sale.

### ⭐⭐⭐⭐⭐ This is a great product if you know what you are doing
*by S***Y on December 19, 2012*

For those of you that jump into this project without doing your homework...you will be dissapointed. I read many reviews before starting my magnetic chalboard project therefore my magnetic board turned out awesome. 1. You must be patient and organized. This paint splatters so be sure to tape off your walls and use a drop cloth. 2. You need to have the can shaken professionally at a paint store. In between coats I would also close the can and store it upside down. 3. If you do not want paint on your hands then you should always wear gloves when you paint. This does not wash off easlily so I just wore a thin pair of disposable gloves. I went through about 2 packs on this project. I also kept a few dry towels and a few damp towels handy to make sure that my handle on my roller stayed clean and to wipe up any splatter as it occured. 4. Painting in general stinks. I have seen reviews that bash this product because it smells bad. Make sure you ventilate your room. It was cool outside so I opened my windows and brought in a fan. The smell of fresh paint will always linger for a few days. The smell from this went away within a week. 5. When you apply this paint make sure that you go slow to avoid large amounts of splatter. If you have ever used Ralph Lauren Suede paint and have used the V-technique ( I made that term up because you push your roller up and down in a v-pattern) I would reccomend doing so. I put 8 coats of this magnetic primer on my walls and it works wonderfully. 6. Most custom paint jobs require more time and attention to detail. This is the case for this product. As always make sure you keep clean work area. 7. I would reccomed this product to anyone who has some experience with paint and is willing to follow some directions.I would not reccomend this as a first time painting project. I have also found that most general contractors are great at applying a single layer of paint on the wall but are generally not skilled with custom painting techniques that require mixing paints/colors and or textures. IF you are going to hire someone to do these types of jobs then you should ask to look at their portfolio first.

## Frequently Bought Together

- Rust-Oleum 247596 Magnetic Primer 30 oz
- Rust-Oleum 301450 Specialty Chalkboard Brush-On Paint, 30 fl oz, Flat Black
- Pro Grade, Paint Brushes, 5-Piece, Paint Brush Set: Flat & Angle Brushes for Latex and Oil Paints, Stains, Interior & Exterior Home Improvement

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-02-21*