---
product_id: 43856770
title: "Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)"
brand: "berend wierenga"
price: "VT119902"
currency: VUV
in_stock: true
category: "Paperback"
url: https://www.desertcart.vu/products/43856770-handbook-of-marketing-decision-models-international-series-in-operations-research
store_origin: VU
region: Vanuatu
---

# Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)

**Brand:** berend wierenga
**Price:** VT119902
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Handbook of Marketing Decision Models (International Series in Operations Research & Management Science) by berend wierenga
- **How much does it cost?** VT119902 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/43856770-handbook-of-marketing-decision-models-international-series-in-operations-research)

## Best For

- berend wierenga enthusiasts

## Why This Product

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## Description

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

## Features

- Handbook of Marketing Decision Models

## Images

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-17*