--- product_id: 441105629 title: "Electric Red, 4.5 Ounce Bottle, Soft Gel Paste Food Color" brand: "americolor" price: "VT4812" currency: VUV in_stock: true reviews_count: 6 category: "Ameri Color" url: https://www.desertcart.vu/products/441105629-electric-red-4-5-ounce-bottle-soft-gel-paste-food store_origin: VU region: Vanuatu --- # Allergen-free & Kosher certified Highly concentrated gel for vibrant color Squeezable bottle with flip-top cap for precision Electric Red, 4.5 Ounce Bottle, Soft Gel Paste Food Color **Brand:** americolor **Price:** VT4812 **Availability:** ✅ In Stock ## Summary > 🎉 Color your creations electric red—because ordinary is overrated! ## Quick Answers - **What is this?** Electric Red, 4.5 Ounce Bottle, Soft Gel Paste Food Color by americolor - **How much does it cost?** VT4812 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/441105629-electric-red-4-5-ounce-bottle-soft-gel-paste-food) ## Best For - americolor enthusiasts ## Why This Product - Trusted americolor brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Trusted by Pros:** Preferred choice of top decorators worldwide for consistent results - • **Vibrant Color Power:** Achieve deep, brilliant shades with minimal product use - • **Clean & Safe Formula:** Peanut, tree nut, soy, gluten free and Kosher certified for peace of mind - • **Precision Dispensing:** Squeeze bottle design delivers exact drops every time - • **Versatile Application:** Perfect for icing, fondant, dough, and more without altering texture ## Overview AmeriColor Electric Red Soft Gel Paste is a 4.5 oz bottle of highly concentrated, allergen-free food coloring designed for professional and home decorators alike. Its innovative squeezable bottle with flip-top cap ensures precise, repeatable color drops, delivering vibrant, deep red hues without compromising texture or taste. Kosher certified and free from common allergens, it’s the go-to choice for a wide range of baking and decorating needs. ## Description We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. Review: Great product - Gives great color depth and is a large amount for a good price. Lasts a while. Review: You can always trust americolor - I’ve used this brand for years. It can be trusted to give you the results you are looking for. ## Features - Single 4.5 ounce bottle of Electric Red Soft Gel Paste food color. Each bottle is formulated with the highest quality ingredients to achieve the most vibrant results with the least amount of product. - AmeriColor Soft Gel Paste is the first choice of top decorators worldwide. With more than 50 colors to choose from, AmeriColor has the perfect color for your project, with deep, vivid colors that have no aftertaste! - AmeriColor Soft Gel Paste will color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings & icings, gum paste, marzipan, and pastillage. - Soft Gel Paste is peanut, tree nut, soy, and gluten free. It is also Kosher certified. - AmeriColor squeeze bottles with flip-top caps allow you to precisely measure your color drop by drop, giving you the same results every time. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B09YYV1D4P | | Best Sellers Rank | #198,933 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #1,043 in Food Coloring | | Customer Reviews | 4.3 4.3 out of 5 stars (40) | | Manufacturer | AmeriColor Corp. | | Product Dimensions | 5 x 1.62 x 1.62 inches; 4.5 ounces | | UPC | 680218002678 | | Units | 4.5 Fluid Ounces | ## Product Details - **Brand:** AmeriColor - **Color:** Electric Red - **Item Form:** Gel - **Item Weight:** 4.5 Ounces - **Specialty:** Free,Kosher Certified ## Images ![Electric Red, 4.5 Ounce Bottle, Soft Gel Paste Food Color - Image 1](https://m.media-amazon.com/images/I/51fcSQT1GiL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great product *by C***Y on December 10, 2024* Gives great color depth and is a large amount for a good price. Lasts a while. ### ⭐⭐⭐⭐⭐ You can always trust americolor *by G***L on April 17, 2024* I’ve used this brand for years. It can be trusted to give you the results you are looking for. ### ⭐⭐⭐⭐⭐ Fabulous!! *by R***R on June 8, 2024* I get the best navy Royal icing from this!!! ## Frequently Bought Together - AmeriColor, Electric Red, 4.5 Ounce Bottle, Soft Gel Paste Food Color - Food Coloring AmeriColor - Super Black Soft Gel Paste, 4.5 Ounce - Americolor Soft Gel Paste Food Color, 4.5-Ounce, Royal Blue --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/441105629-electric-red-4-5-ounce-bottle-soft-gel-paste-food](https://www.desertcart.vu/products/441105629-electric-red-4-5-ounce-bottle-soft-gel-paste-food) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-18*