---
product_id: 44121946
title: "Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz"
brand: "rimmel"
price: "VT2970"
currency: VUV
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.vu/products/44121946-rimmel-london-stay-matte-liquid-lip-color-with-full-coverage
store_origin: VU
region: Vanuatu
---

# 12-hour wear Full coverage in 1 stroke Waterproof formula Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz

**Brand:** rimmel
**Price:** VT2970
**Availability:** ✅ In Stock

## Summary

> 🔥 Ignite your look with unstoppable matte power!

## Quick Answers

- **What is this?** Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz by rimmel
- **How much does it cost?** VT2970 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/44121946-rimmel-london-stay-matte-liquid-lip-color-with-full-coverage)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vegan & Vibrant:** Cruelty-free, antioxidant-infused lipstick that’s as kind as it is striking.
- • **All-Day Boldness:** Stay flawless with 12 hours of intense matte color that won’t quit.
- • **Light as Air Comfort:** Lightweight formula feels barely there, so you can wear it all day without compromise.
- • **Kiss-Proof Confidence:** Touch-proof and waterproof formula keeps your look perfect through every moment.
- • **One-Stroke Perfection:** Achieve rich, full coverage instantly—no layering needed.

## Overview

Rimmel London Stay Matte Liquid Lip Color in Fire Starter delivers a bold, waterproof matte finish that lasts up to 12 hours. This lightweight, vegan formula offers full coverage in a single stroke, ensuring a kiss-proof, touch-proof look that stays vibrant and comfortable all day. Infused with antioxidants and SPF 15, it’s the perfect long-lasting lipstick for professionals who demand style and endurance.

## Description

Want the London look? Rimmel London introduces Rimmel Stay Matte Liquid Lip Color. The liquid lipstick's high-intensity color delivers a bold makeup look that lasts up to 12 hours. Rimmel Stay Matte Liquid Lip Color delivers full coverage in one stroke that's both touch-proof and waterproof while also being lightweight and comfortable. The perfect gift for women everywhere!

Review: Absolutely Love This Product and Seller - This product has always worked perfectly for me and I have been using it for years. I truly cannot thank the seller enough because I love this product so much. I searched everywhere for it and it seems like it is no longer sold anywhere else, so I really appreciate that you still carry it and make it available. It honestly means a lot. The seller was amazing from start to finish. The item was packaged extremely securely and with great care, and I was able to open it with zero damage. Shipping was incredibly fast and the product arrived exactly as described. You can tell the seller genuinely cares about their customers and the quality of what they send out. The color is beautiful and very pigmented, and the quality is outstanding. It lasts a long time and looks great no matter how long you wear it. It does not come off easily when eating, it does not smudge, and it does not do anything weird or bad. It also does not have a weird taste and does not have any gross chemical smells. It works exactly the way it is supposed to. I have tried so many other brands and nothing has ever compared to this. So many makeup stores online and in person claim theirs is the best, but this truly is the best one. I can confidently say this product is the one, and this seller is absolutely trustworthy. I highly recommend both the product and the seller and I would happily buy from them again.
Review: Worth it - Love this product headed to a party and needed something transfer proof, will say you need 1-2 coats to really get the color to pop, loved how dark it looked it was gorgeous, I put a clear glitter lipgloss on top for some shine, the formula smells like baby powder i like it and its easy to glide on, the smell is not overpowering, the value was worth it if you want something long lasting you have to buy this

## Features

- Bold liquid lipstick that gives an intense and long-lasting matte finish
- Touch-proof, kiss-proof vegan formula holds for up to 12 hours
- High-intensity lip colors create bold looks for all occasions
- Achieve full coverage in one stroke
- Lightweight, waterproof matte lipstick for all-day comfort

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B071P44N2J |
| Additional Features | Long Lasting |
| Age Range Description | Adult |
| Best Sellers Rank | #17,199 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #111 in Lip Gloss |
| Brand | Rimmel |
| Brand Name | Rimmel |
| Color | Fire Starter |
| Container Type | Tube |
| Country as Labeled | Great Britain |
| Coverage | Lightweight |
| Customer Reviews | 4.1 out of 5 stars 14,259 Reviews |
| Finish Type | Matte |
| Finish Types | Matte |
| Global Trade Identification Number | 03614224112592 |
| Is the Item Heat Sensitive? | No |
| Item Dimensions | 0.75 x 4.52 x 0.75 inches |
| Item Form | Liquid |
| Item Weight | 0.04 Pounds |
| Lip Color Intensity | High Pigment |
| Lip Color Shade Depth | Deep |
| Lip Color Type | Liquid Lipstick |
| Lip Color Undertone | Warm |
| Manufacturer | Coty Beauty |
| Manufacturer Part Number | RL12592 |
| Material Type Free | Paraben Free |
| Model Number | RL12592 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Waterproof |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Antioxidants |
| Specialty | Water-proof |
| Sun Protection | 15 Sun Protection Factor (SPF) |
| Target Audience | Unisex-Adults |
| Unit Count | 1 Count |

## Product Details

- **Brand:** Rimmel
- **Color:** Fire Starter
- **Finish Type:** Matte
- **Item Form:** Liquid
- **Product Benefits:** Waterproof

## Images

![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz - Image 1](https://m.media-amazon.com/images/I/51X8EfB6PxL.jpg)
![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz - Image 2](https://m.media-amazon.com/images/I/51QNB4dfT1L.jpg)
![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz - Image 3](https://m.media-amazon.com/images/I/91YoH-a-XzL.jpg)
![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz - Image 4](https://m.media-amazon.com/images/I/81GZ+i5WzjL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Does it actually not smear or rub off easily?**
A: I wore it to a Christmas party and even after dinner and drinks it was still holding strong. Very impressed with it's staying power.

**Q: Is this cruelty-free?**
A: Hi there! Thank you for your question. At Rimmel we do not test our products on animals and we are committed to ending animal testing across the beauty industry. Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required. Our parent company Coty has partnered with Cruelty Free International (CFI) and has achieved Leaping Bunny approval for one brand already. Coty is continuing to work with CFI to explore approval for other brands. If you have any further questions, please reach out to our team. You can give us a call at 1-800-715-4023, and we'll be happy to help.

**Q: Does this spread on easily? I'm looking for a matte liquid blush for my upper cheek area where I lack pigment.**
A: I use the black color for my lips and it spreads easily. Make sure you blend it before it dries though.

**Q: I bought the black lipstick but it smudges and starts to come off when I where my mask. Is there something I can do to stop it?**
A: Hi there! Thank you for your question. We are sorry to hear your lipstick is smudging under your mask. Preparation is the key to long lasting lip color. Firstly, make sure your lips are moist and smooth. Use a soft toothbrush or washcloth to gently brush away flakes and  dryness.  Then apply a base coat under your lipstick.  This creates a base for your color to stick, plus it helps stop it from settling into fine lines. Use a light layer of face powder or use a lip liner as a base coat. We hope these tips help! If you have further questions, please give us a call at 1-800-715-4023 or send us an email through our website. Have a great day!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely Love This Product and Seller
*by E***O on January 5, 2026*

This product has always worked perfectly for me and I have been using it for years. I truly cannot thank the seller enough because I love this product so much. I searched everywhere for it and it seems like it is no longer sold anywhere else, so I really appreciate that you still carry it and make it available. It honestly means a lot. The seller was amazing from start to finish. The item was packaged extremely securely and with great care, and I was able to open it with zero damage. Shipping was incredibly fast and the product arrived exactly as described. You can tell the seller genuinely cares about their customers and the quality of what they send out. The color is beautiful and very pigmented, and the quality is outstanding. It lasts a long time and looks great no matter how long you wear it. It does not come off easily when eating, it does not smudge, and it does not do anything weird or bad. It also does not have a weird taste and does not have any gross chemical smells. It works exactly the way it is supposed to. I have tried so many other brands and nothing has ever compared to this. So many makeup stores online and in person claim theirs is the best, but this truly is the best one. I can confidently say this product is the one, and this seller is absolutely trustworthy. I highly recommend both the product and the seller and I would happily buy from them again.

### ⭐⭐⭐⭐⭐ Worth it
*by A***Z on May 8, 2026*

Love this product headed to a party and needed something transfer proof, will say you need 1-2 coats to really get the color to pop, loved how dark it looked it was gorgeous, I put a clear glitter lipgloss on top for some shine, the formula smells like baby powder i like it and its easy to glide on, the smell is not overpowering, the value was worth it if you want something long lasting you have to buy this

### ⭐⭐⭐⭐ Love this matte
*by M***R on March 6, 2026*

This is one of my favorite lippies! Cost effective and last all day. Does not feel dry or chapped. Bright vibrant color as I get many compliments.

## Frequently Bought Together

- Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz
- Maybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Exhilarator, Ruby Red, 1 Count, Packaging May Vary

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-06-03*