--- product_id: 446487073 title: "100% Natural Concealer, Organic, Vegan, Gluten Free, Cruelty Free, Made in the USA, 0.11 oz. (Pure 04)" brand: "mom's secret" price: "VT9629" currency: VUV in_stock: true reviews_count: 5 url: https://www.desertcart.vu/products/446487073-100-natural-concealer-organic-vegan-gluten-free-cruelty-free-made store_origin: VU region: Vanuatu --- # 88% Organic ingredients Nourishing natural oils blend Proudly Made in USA 100% Natural Concealer, Organic, Vegan, Gluten Free, Cruelty Free, Made in the USA, 0.11 oz. (Pure 04) **Brand:** mom's secret **Price:** VT9629 **Availability:** ✅ In Stock ## Summary > 🌟 Glow Naturally, Conceal Confidently! ## Quick Answers - **What is this?** 100% Natural Concealer, Organic, Vegan, Gluten Free, Cruelty Free, Made in the USA, 0.11 oz. (Pure 04) by mom's secret - **How much does it cost?** VT9629 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/446487073-100-natural-concealer-organic-vegan-gluten-free-cruelty-free-made) ## Best For - mom's secret enthusiasts ## Why This Product - Trusted mom's secret brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Ethical & Eco-Chic:** Crafted in the USA with no artificial colors, preservatives, or fragrances. - • **Clean Beauty, Zero Compromise:** 88% organic, vegan, gluten & cruelty free for guiltless glow. - • **Hydrate & Heal with Every Swipe:** Vitamin E and organic oils soothe and nourish skin beneath coverage. - • **Lightweight, Buildable Coverage:** Smooth, non-greasy texture that layers without settling into fine lines. - • **Shade-Perfect Self-Adjusting Formula:** Colors blend seamlessly to your natural skin tone—no more guesswork. ## Overview Mom's Secret 100% Natural Concealer is a premium, 0.11 oz vegan and gluten-free formula made in the USA, featuring 88% organic ingredients. Infused with hydrating oils like coconut, jojoba, and vitamin E, it delivers smooth, buildable coverage that self-adjusts to your skin tone while nourishing and healing. Free from artificial additives and cruelty, it’s the perfect clean beauty swap for millennials seeking ethical, effective makeup. ## Description Mom's Secret Natural/Organic Concealer All Natural * 88% Organic * Vegan * Gluten Free * Cruelty Free * Made in the USA A concealer with benefits: Hydrating, moisturizing, line-softening, skin-perfecting coverage. Our Cream Concealer is packed full of skin enhancing oils and mineral color that nourish, hydrate, and even help heal skin. Organic Coconut, Jojoba Seed, Castor Seed Oil and Cocoa Seed Butter help smooth and hydrate the skin. The colors blend and self adjust to your natural skin tone. Our Colors: Golden Sand 08: Light Warm (Golden Undertones) Bare Naked 12: Light to Medium Cool (Pink Undertones) Fresh 16: Light to Medium (Neutral Beige) Flawless 20: Medium Warm (Honey Beige) Sassy 24: Medium to Tan (Peachy Beige) Truffle 32: Tan (Dark Beige) Cafe' Cream 36: Tan (Warm Almond) Teakwood 38: Deep (Dark Almond) Mahogony 42: Rich Mahogany/Cool Undertones Review: (For the shade “Pure”) I’m 25 so I don’t have a whole lot to cover up but my bags make me look like I’ve had enough of everyone’s crap and don’t want anyone else to approach me. Which may be true but I digress. Anyway I am pleasantly surprised with this concealer!! I am trying to switch over my makeup to non-toxic products and I was especially nervous about the concealer because a) it’s already hard enough to make sure you get the right shade when shopping online (I’m a ginger—yes, I have red hair and brown eyebrows, it is possible, look up Karen Gillan—so I’m pale and it’s hard to find near-ivory shades in makeup but Pure ended up being perfect for me!!) and b) I was certain that I would have to try a few products before finding “the one” because I was expecting a natural alternative to not work as well as I’m used to. I’m switching from a certain popular brand’s twist up “age rewinder” and I actually like this brand better already after one use. The consistency is a bit like cold butter or a salve, so I just rubbed it with my finger to get it to melt slightly which also makes it easier to apply, smoother to spread. I did have to build it up some but I think the thinness helps it not set into the fine lines, which I experienced with my previous concealer a lot. After you can get a few layers on there, the coverage is great, and still feels nice and light. I included a photo where it is only applied to one under-eye so you can see the difference. It still looked pretty much the same hours later too! I’m really happy I gave this brand a try first, I really hope they continue to make it! I also got their blush too, which I love just as much, but my only complaint would be that they used the exact same container and sticker on the front for both the blush and the concealer, so I have to read the bottom where the shade is listed so I know what product I’m grabbing. I might put a random sticker of my own on one of them just so it’s easier to tell them apart. I might suggest using a container with a window so you can see what’s inside? Also, they are smaller than expected, but I only use makeup like 1-2 times a week so it’ll probably last me years lol. Otherwise, a really great quality product for being all natural, I do think it’s priced fairly all things considered and would definitely recommend to anyone looking to make a clean makeup swap! :) Review: Decent coverage ## Features - All Natural * 88% Organic * Vegan * Gluten Free * Cruelty Free * Made in the USA - Made with certified Organic and All natural ingredients. - Zero artificial colors, preservatives or fragrances. - Nourishing Vitamin E helps heal the skin. - Goes on smooth for a balanced, non-greasy coverage. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07QRXY11N | | ASIN | B07QRXY11N | | Customer reviews | 3.8 3.8 out of 5 stars (49) | | Date First Available | 14 May 2019 | | Is Discontinued By Manufacturer | No | | Item model number | MS-011concealer | | Item model number | MS-011concealer | | Manufacturer | NT PRODUCTS LLC | | Manufacturer | NT PRODUCTS LLC | | Product Dimensions | 4.83 x 4.83 x 1.27 cm; 45 g | | Product Dimensions | 4.83 x 4.83 x 1.27 cm; 45 g | ## Product Details - **Colour:** Pure 04 - **Item form:** Cream - **Material type free:** Gluten Free - **Recommended uses for product:** Concealing - **Skin type:** Normal ## Images ![100% Natural Concealer, Organic, Vegan, Gluten Free, Cruelty Free, Made in the USA, 0.11 oz. (Pure 04) - Image 1](https://m.media-amazon.com/images/I/61w3EscZR1S.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by B***B on 2 January 2026* (For the shade “Pure”) I’m 25 so I don’t have a whole lot to cover up but my bags make me look like I’ve had enough of everyone’s crap and don’t want anyone else to approach me. Which may be true but I digress. Anyway I am pleasantly surprised with this concealer!! I am trying to switch over my makeup to non-toxic products and I was especially nervous about the concealer because a) it’s already hard enough to make sure you get the right shade when shopping online (I’m a ginger—yes, I have red hair and brown eyebrows, it is possible, look up Karen Gillan—so I’m pale and it’s hard to find near-ivory shades in makeup but Pure ended up being perfect for me!!) and b) I was certain that I would have to try a few products before finding “the one” because I was expecting a natural alternative to not work as well as I’m used to. I’m switching from a certain popular brand’s twist up “age rewinder” and I actually like this brand better already after one use. The consistency is a bit like cold butter or a salve, so I just rubbed it with my finger to get it to melt slightly which also makes it easier to apply, smoother to spread. I did have to build it up some but I think the thinness helps it not set into the fine lines, which I experienced with my previous concealer a lot. After you can get a few layers on there, the coverage is great, and still feels nice and light. I included a photo where it is only applied to one under-eye so you can see the difference. It still looked pretty much the same hours later too! I’m really happy I gave this brand a try first, I really hope they continue to make it! I also got their blush too, which I love just as much, but my only complaint would be that they used the exact same container and sticker on the front for both the blush and the concealer, so I have to read the bottom where the shade is listed so I know what product I’m grabbing. I might put a random sticker of my own on one of them just so it’s easier to tell them apart. I might suggest using a container with a window so you can see what’s inside? Also, they are smaller than expected, but I only use makeup like 1-2 times a week so it’ll probably last me years lol. Otherwise, a really great quality product for being all natural, I do think it’s priced fairly all things considered and would definitely recommend to anyone looking to make a clean makeup swap! :) ### ⭐⭐⭐⭐ Review *by M***Y on 15 October 2025* Decent coverage ### ⭐⭐ Review *by A***R on 20 July 2025* I did not like this product. It was on the thick side and did not easily go on. It also smelled old. I would not buy it again. I ended up buying a different concealer that went on easier, was in a tube and did a better job of concealing the circles under my eyes. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/446487073-100-natural-concealer-organic-vegan-gluten-free-cruelty-free-made](https://www.desertcart.vu/products/446487073-100-natural-concealer-organic-vegan-gluten-free-cruelty-free-made) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-09*