---
product_id: 456643967
title: "Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL)"
brand: "madison reed"
price: "VT15325"
currency: VUV
in_stock: true
reviews_count: 5
category: "Madison Reed"
url: https://www.desertcart.vu/products/456643967-madison-reed-prime-for-perfection-hair-color-primer-preps-hair
store_origin: VU
region: Vanuatu
---

# Preps hair for flawless color Paraben & ammonia free formula 4 fl oz single-use primer Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL)

**Brand:** madison reed
**Price:** VT15325
**Availability:** ✅ In Stock

## Summary

> 🎨 Prime your hair, own your color – flawless starts here!

## Quick Answers

- **What is this?** Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) by madison reed
- **How much does it cost?** VT15325 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/456643967-madison-reed-prime-for-perfection-hair-color-primer-preps-hair)

## Best For

- madison reed enthusiasts

## Why This Product

- Trusted madison reed brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle & Nourishing:** Smooths hair cuticle with a paraben-free, cruelty-free formula.
- • **Color-Enhancing Base:** Dissolves artificial pigment without altering natural hair shade.
- • **Trusted Brand Legacy:** Madison Reed’s premium care, designed for healthier, fresher hair color.
- • **Effortless Application:** Single-use tube with gloves & cap for a mess-free, salon-quality prep.
- • **Essential Pre-Color Prep:** Removes buildup for vibrant, true-to-tone color every time.

## Overview

Madison Reed Prime for Perfection is a 4 fl oz pre-color hair primer designed to remove excess artificial color buildup and create a smooth, healthy base for vibrant, true-to-tone hair color. Its gentle, paraben- and ammonia-free formula penetrates the hair cuticle without affecting natural color, ensuring fresh, flawless results with every application. Each kit includes a single-use tube, gloves, and a protective cap, making it easy to prep hair 24-48 hours before coloring. Ideal for millennials seeking salon-quality color care at home.

## Description

Finding a great hair primer is a necessity for retaining vibrant color. Madison Reed Prime for Perfection makes the optimal base for color application, so that hair looks as fresh as the first time you colored it. Prime for Perfection removes excess color buildup of artificial pigment that causes color to look dull or too dark without affecting underlying natural hair color. Each tube contains a single application for shoulder length hair.

Review: I have been using Madison Reed to color my hair since 2019. I have been so pleased with the quality of not only the permanent dye (it is made in Italy), but the whole kit. No resorcinol is very important to me as users of darker hair colors have higher ratios of cancer than our lighter haired sisters. My hair was looking darker than it should have as I always use MR Tuscany brown which is medium brown with gold. I purchase Prime for Perfection and did my first application yesterday. Yes, it was watery I had a towel draped on my neck and was over a wash basin as I applied the. Mixture mid length to ends that I divided into two sections. I actually liked how it saturated my hair easily. I used my hands and a wide tooth comb to make sure every strain was saturated leaving the roots alone. Simple, no smell, I pinned hair air up under the cap that was provided. Waited, then shampooed and rinsed. My hair was smooth shiny and I shade lighter. Very pleased and will continue to buy.
Review: I do not recommend this product. I used it a few years ago with no issues. I read the reviews and in spite of some of those reviews, I went ahead and ordered. Listen to the reviews. 1) It is very liquid which did not bother me. 2) There was no real noticeable difference before and after the product to make me want to use this product again in the future. 3) The smell is awful. A week later and I am still smelling what can only be described as liquid plumber drain cleaner still seeping from my hair/scalp. And I even went to get my hair trimmed and had the stylist wash it twice with Kerastane shampoo and conditioner. It's summer and even when I work out in the morning (inside a gym), and my hair is sweaty - the awful smell starts! It's that bad. I have very dark brown hair. I have used (and love) Madison Reed products including their hair color since early 2020 and no issues. The hair color covers my gray hairs (probably 40% gray if not for Madison Reed) so everything else works great. I even use the daily shampoo and conditioner - and switch off and on with Oribe (for the smell) but even Oribe can't get rid of the current stench from this product.

## Features

- THE ESSENTIAL PREP STEP: First things first, use this essential pre-color prep step before you color for better results. Madison Reed Prime For Perfection works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. The result? Gorgeous, fresh & flawless hair color with true-color results.
- FOR HEALTHY-LOOKING HAIR: Our gentle hair-loving formula creates a smooth base so that your hair can optimally receive new color for hair that looks and feels healthier, fresh and downright fabulous. 100% Paraben-Free, Ammonia-Free & Cruelty-Free.
- FRESH & FLAWLESS COLOR: Madison Reed Prime for Perfection penetrates the hair cuticle, dissolves previous artificial color build-up, and washes away artificial color, creating the optimal base for color application without affecting your underlying natural hair color. Each tube contains 1 application for shoulder-length hair and includes 1 pair of gloves & 1 protective cap.
- EASY TO USE: Gentle enough to use every time you color, but we recommend using every 3-4 times you color, or whenever your color looks too dull or too dark. Apply to dry hair, and use 24-48 hours prior to coloring. Follow with Madison Reed Radiant Hair Color. Make time to prime - about an hour total with a processing time of 20 minutes.
- ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. Our CEO + Founder believed this so deeply that she named the company after her daughter, Madison Reed.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B098G971HF |
| ASIN  | B098G971HF |
| Best Sellers Rank | #408,934 in Beauty ( See Top 100 in Beauty ) #5,478 in Permanent Hair Color |
| Customer reviews | 3.5 3.5 out of 5 stars (133) |
| Date First Available  | 11 May 2022 |
| Manufacturer | Madison Reed |
| Manufacturer  | Madison Reed |
| Manufacturer reference | UPRIME-AMZ |
| Manufacturer reference  | UPRIME-AMZ |
| Package Dimensions | 16.89 x 8.2 x 4.39 cm; 181 g |
| Package Dimensions  | 16.89 x 8.2 x 4.39 cm; 181 g |

## Product Details

- **Brand:** Madison Reed
- **Colour:** red
- **Item form:** Cream
- **Package information:** Tube
- **Product benefits:** Nourishing

## Images

![Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) - Image 1](https://m.media-amazon.com/images/I/51kuDwFVZUS.jpg)
![Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) - Image 2](https://m.media-amazon.com/images/I/61Cd1Lc5m4S.jpg)
![Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) - Image 3](https://m.media-amazon.com/images/I/61JYiT3N9rS.jpg)
![Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) - Image 4](https://m.media-amazon.com/images/I/613PUCcftaS.jpg)
![Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) - Image 5](https://m.media-amazon.com/images/I/81ZMsqTafYL.jpg)

## Questions & Answers

**Q: Do I wait for my hair to dry after using this and then color it?  Directions unclear.**
A: Yes. Only color your hair when it’s dry.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by F***D on 19 June 2025*

I have been using Madison Reed to color my hair since 2019. I have been so pleased with the quality of not only the permanent dye (it is made in Italy), but the whole kit. No resorcinol is very important to me as users of darker hair colors have higher ratios of cancer than our lighter haired sisters. My hair was looking darker than it should have as I always use MR Tuscany brown which is medium brown with gold. I purchase Prime for Perfection and did my first application yesterday. Yes, it was watery I had a towel draped on my neck and was over a wash basin as I applied the. Mixture mid length to ends that I divided into two sections. I actually liked how it saturated my hair easily. I used my hands and a wide tooth comb to make sure every strain was saturated leaving the roots alone. Simple, no smell, I pinned hair air up under the cap that was provided. Waited, then shampooed and rinsed. My hair was smooth shiny and I shade lighter. Very pleased and will continue to buy.

### ⭐ Review
*by K***U on 18 July 2025*

I do not recommend this product. I used it a few years ago with no issues. I read the reviews and in spite of some of those reviews, I went ahead and ordered. Listen to the reviews. 1) It is very liquid which did not bother me. 2) There was no real noticeable difference before and after the product to make me want to use this product again in the future. 3) The smell is awful. A week later and I am still smelling what can only be described as liquid plumber drain cleaner still seeping from my hair/scalp. And I even went to get my hair trimmed and had the stylist wash it twice with Kerastane shampoo and conditioner. It's summer and even when I work out in the morning (inside a gym), and my hair is sweaty - the awful smell starts! It's that bad. I have very dark brown hair. I have used (and love) Madison Reed products including their hair color since early 2020 and no issues. The hair color covers my gray hairs (probably 40% gray if not for Madison Reed) so everything else works great. I even use the daily shampoo and conditioner - and switch off and on with Oribe (for the smell) but even Oribe can't get rid of the current stench from this product.

### ⭐⭐⭐⭐⭐ Review
*by S***A on 7 May 2023*

I have naturally brown-black/dark brown hair. Over the pandemic I decided to bleach my hair, as one does, and was blonde for a while. I slowly starting working in low lights to bring my hair back to my natural color as it grew out. I eventually got impatient and dyed my hair allover with a mix of 4NN and 4G dye. (I had been using 4NN to cover up grays at my roots and it was matching my natural hair color. I mixed in a little 4G as well for the ends, as my hair gets a little warm tint in the sun. I was expecting the result to be dark, but it was so inky/black looking. I lived with it for a few months to see if it would wash out/fade over time but it didn't change too much. I stumbled on this product, and thought it would be good to try before dyeing my ends again. This product is meant to be used immediately before dyeing your hair, but I decided to see the results before moving forward with the dye, and am super happy with it! I'm not going to dye my ends further at this point. Note: this product is essentially a liquid. I was expecting it to be more creamy based on the type of container and the illustrations in the instructions. There was definitely a little spillage, but ultimately I didn't need too much product to fully saturate my hair. I think I should be able to get 2 more uses out of it, which is great (my hair is fairly thick, layered, and mid-length -- about 2" past my collar bones at its longest point). As for impact on hair textured -- I just used it last night, but I don't feel like it dried out my hair at all. I shampooed twice per the instructions but then moved forward with my regular conditioner and leave-in products as I wasn't going to be dyeing my hair further at that time. If there's a notable change in the dryness of my hair that I think is attributable to this product, I'll post an update. Overall, this product delivers exactly as advertised. If you feel like your hair color is too intense or inky or dull, I'd suggest giving this a try!!

## Frequently Bought Together

- Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL)
- Madison Reed Radiant Hair Color Kit, Light Neutral Brown for 100% Coverage of Resistant Gray Hair, Ammonia-Free, 7.5NNA Umbria Light Brown, Permanent Hair Dye, Pack of 1
- Madison Reed Color Reviving Gloss, Espresso - Brown, Semi-Permanent Hair Dye, Enhances Hair Color & Corrects Tone, Adds Brilliant Shine, Keratin & Argan Oil, 4 Fl Oz (118 mL)

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-02-16*