--- product_id: 472873454 title: "It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |" brand: "it's pure" price: "VT857" currency: VUV in_stock: false reviews_count: 5 url: https://www.desertcart.vu/products/472873454-its-pure-organic-henna-hair-dye-in-auburn-100-natural store_origin: VU region: Vanuatu --- # 100% Certified Organic Volumising & Strengthening PPD, Ammonia & Peroxide Free It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | **Brand:** it's pure **Price:** VT857 **Availability:** ❌ Out of Stock ## Summary > 🌿 Elevate your hair game with nature’s purest color boost! ## Quick Answers - **What is this?** It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | by it's pure - **How much does it cost?** VT857 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/472873454-its-pure-organic-henna-hair-dye-in-auburn-100-natural) ## Best For - it's pure enthusiasts ## Why This Product - Trusted it's pure brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Hair Health Hero:** Boosts volume, shine, and repairs damaged strands while coloring. - • **Inclusive & Vegan:** 100% vegan, gluten-free, and suitable for all hair and skin types—because everyone deserves vibrant hair. - • **Pure Organic Power:** First Soil Association Certified herbal hair dye for guilt-free, radiant color. - • **Custom Dark Brown Glow:** Unique, natural dark brown shade that blends seamlessly with your hair’s tone. - • **Chemical-Free Confidence:** Zero PPD, ammonia, resorcinol, or peroxide—safe for sensitive skin and allergies. ## Overview It's Pure Organic Henna Hair Dye in Dark Brown is a pioneering, Soil Association Certified organic hair color powder that delivers a unique, natural dark brown shade. Free from harsh chemicals like PPD, ammonia, and peroxide, it nourishes and strengthens hair while providing permanent coverage. Perfect for sensitive skin and all hair types, this vegan, gluten-free formula revitalizes your hair with a healthy shine and volume, making it the ultimate choice for conscious professionals seeking a safe, effective, and eco-friendly hair dye. ## Description Its Pure Organic Hair Dye in Auburn We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volumeIs your hair dye permanent? The longevity of the hair colours depend upon which shade you use and how porous your hair is. In terms of shades, the red shades are virtually permanent. The brown or black shades tend to last on average about 3 to 4 weeks on the roots, but they can become permanent on porous areas of your hair like the longer lengths of your hair.How do you use your henna hair dye? You can apply the paste with an applicator or tinting brush, but we recommend using just your gloved fingers to apply the paste. The true colour takes a few hours or even a day to develop. When you first rinse out the colour, it will often not be the full depth of colour, but it will gradually darken to its true colour, as the colour oxidises on your hair. It’s a bit like a cut apple - at first the apple is white and then as it oxidises in the air, it goes brown. Review: Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands Review: J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels. ## Features - ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume - AUBURN HAIR DYE: It’s Pure auburn dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you - PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants - CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye! - SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B01HH3A4BM | | ASIN | B01HH3A4BM | | Best Sellers Rank | #55,740 in Beauty ( See Top 100 in Beauty ) #138 in Hair Hennas | | Brand Name | It's Pure | | Color | Auburn | | Container Type | Bottle | | Customer Reviews | 4.0 4.0 out of 5 stars (1,277) | | Customer reviews | 4.0 4.0 out of 5 stars (1,277) | | Date First Available | 11 May 2022 | | Full Cure Time | 24 Hours | | Global Trade Identification Number | 05060319461218 | | Hair Color Permanence | Permanent | | Hair Type | All | | Is Discontinued By Manufacturer | No | | Item Form | Paste | | Item Weight | 110 Grams | | Item model number | E0663 | | Manufacturer | It's Pure Organics | | Manufacturer | It's Pure Organics | | Material Features | Gluten Free, Natural, Organic | | Material Type Free | Gluten Free | | Number of Items | 1 | | Package Dimensions | 14.4 x 7.4 x 5.7 cm; 110 g | | Product Benefits | Gentle on hair and strengthening | | Unit Count | 110 Grams | ## Product Details - **Brand:** It's Pure - **Colour:** Auburn - **Item form:** Paste - **Package information:** Bottle - **Product benefits:** Gentle on hair and strengthening ## Images ![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 1](https://m.media-amazon.com/images/I/51u7Vxu3NaL.jpg) ![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 2](https://m.media-amazon.com/images/I/71avSsD2GWL.jpg) ![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 3](https://m.media-amazon.com/images/I/71cOwAZ8BeL.jpg) ![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 4](https://m.media-amazon.com/images/I/81ICDroUV2L.jpg) ![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 5](https://m.media-amazon.com/images/I/81yyA2OhahL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by D***S on 25 November 2023* Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands ### ⭐⭐⭐⭐⭐ Review *by R***L on 10 January 2023* J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels. ### ⭐⭐⭐⭐ Review *by C***2 on 11 December 2019* I was glad to see this herbal hair colour online and to see it had decent reviews. I have black hair but over the last year I would say almost half of them are grey. I needed something to provide a good enough cover and to blend it naturally. I suffer from allergies and suddenly developed rashes and burning after using the last hair dye (naturetint). I used it on a small sample and was happy that it worked well with my skin. I would say if you are using this product the first time and need a good amount of coverage, best to use it twice or thrice over a week to begin with and then slowly use once every two week and then once every three weeks for perfect coverage, As its heena, it does take a little longer to provide complete coverage, so its important to do it repeatedly initially. I was really happy with the product in a couple of weeks and the hair was just the right colour. However, a couple of things almost made me give up on this product. First it takes ages to get a good colour, I realised I have to keep it on for 4-5 hours for it to actually work properly and to get the right benefit from it. And its all so messy, even though I cover my head with a shower cap and have a towel on my shoulders. Those few hours drive me mad as I find it so uncomfortable and I can't wait to get it off. So you know you can't just do it one evening after work or quickly before you have to go out on the weekend. You need to devote a proper few hours to it. I tried using it overnight as some reviewers suggested but it felt so sticky and i ended up with a massive cold the next year and a stiff neck. The other thing is the smell after which stays for a day or so. Its just so annoying especially if you have to go out. And its not a pleasant smell really, its very odd and draws attention as its not something you can identify with. i hate my hair colouring days, and if it wasn't natural or if i didn't have all these allergies, I really wouldn't use it. But its a good product and I will continue buying it despite all the moaning ## Frequently Bought Together - It's Pure Organics Herbal Hair Colour Dye, Dark Brown, 110g - It's Pure Organic Henna Hair Dye in Natural Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - It's Pure Organic Henna Hair Dye Very Dark Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/472873454-its-pure-organic-henna-hair-dye-in-auburn-100-natural](https://www.desertcart.vu/products/472873454-its-pure-organic-henna-hair-dye-in-auburn-100-natural) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-08*