--- product_id: 48950053 title: "Contagious: How to Build Word of Mouth in the Digital Age" price: "VT7751" currency: VUV in_stock: true reviews_count: 12 url: https://www.desertcart.vu/products/48950053-contagious-how-to-build-word-of-mouth-in-the-digital store_origin: VU region: Vanuatu --- # Contagious: How to Build Word of Mouth in the Digital Age **Price:** VT7751 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Contagious: How to Build Word of Mouth in the Digital Age - **How much does it cost?** VT7751 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/48950053-contagious-how-to-build-word-of-mouth-in-the-digital) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy Contagious: How to Build Word of Mouth in the Digital Age by Berger, Jonah (ISBN: 0884888442394) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: Engaging and practical read on why ideas spread - Contagious is a really nice general book that explains why some ideas, products, and content catch on while others don’t. The author breaks it down into clear principles (like social currency, triggers, emotion, and storytelling) and illustrates them with real-world examples, which makes the theory easy to follow. What I liked most is how accessible it is—you don’t need a marketing background to understand it, yet it’s still useful if you do work in marketing or communications. It gave me practical insights I could actually apply, especially around creating content that resonates and spreads naturally. It’s not overly technical, but instead keeps you engaged with stories and examples you’ll probably remember long after reading. Overall, it’s a fast, insightful, and enjoyable read—great for anyone interested in marketing, psychology, or just understanding how influence works in everyday life. Review: Good foundation - It's a good book in that it gives you proof points and examples for what makes something viral. It doesn't have groundbreaking, unthought of revelations, but it's great for adding foundation to your marketing decisions. If it had a bit more extensive primary research it would be even better, but I guess that's where " the science of sharing" comes in. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 10,682 in Books ( See Top 100 in Books ) 16 in Market Research 103 in Business Development & Entrepreneurship (Books) | | Customer reviews | 4.5 4.5 out of 5 stars (7,288) | | Dimensions | 13 x 1.6 x 19.8 cm | | ISBN-10 | 1471111709 | | ISBN-13 | 978-1471111709 | | Item weight | 186 g | | Language | English | | Print length | 256 pages | | Publication date | 16 Jan. 2014 | | Publisher | Simon & Schuster UK | ## Images ![Contagious: How to Build Word of Mouth in the Digital Age - Image 1](https://m.media-amazon.com/images/I/71EKOjeyAqL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Engaging and practical read on why ideas spread *by A***R on 25 September 2025* Contagious is a really nice general book that explains why some ideas, products, and content catch on while others don’t. The author breaks it down into clear principles (like social currency, triggers, emotion, and storytelling) and illustrates them with real-world examples, which makes the theory easy to follow. What I liked most is how accessible it is—you don’t need a marketing background to understand it, yet it’s still useful if you do work in marketing or communications. It gave me practical insights I could actually apply, especially around creating content that resonates and spreads naturally. It’s not overly technical, but instead keeps you engaged with stories and examples you’ll probably remember long after reading. Overall, it’s a fast, insightful, and enjoyable read—great for anyone interested in marketing, psychology, or just understanding how influence works in everyday life. ### ⭐⭐⭐⭐ Good foundation *by J***. on 16 April 2017* It's a good book in that it gives you proof points and examples for what makes something viral. It doesn't have groundbreaking, unthought of revelations, but it's great for adding foundation to your marketing decisions. If it had a bit more extensive primary research it would be even better, but I guess that's where " the science of sharing" comes in. ### ⭐⭐⭐⭐⭐ One of the best books on viral content *by G***H on 10 March 2017* Just finished reading this book and I have to say it's one of the better books I have read on the subject and creating viral content. The examples are great and varied from industry to industry, it's easy to grasp and makes your brain tick with What If questions, especially if you have your own business, ideas start flowing. Contagious gives a good overview of what to and not to do. I will definitely read it again at some point and will use it as one of the main points of reference when creating content. ## Frequently Bought Together - Contagious: How to Build Word of Mouth in the Digital Age - Building a StoryBrand: Clarify Your Message So Customers Will Listen - This is Marketing: You Can’t Be Seen Until You Learn To See --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/48950053-contagious-how-to-build-word-of-mouth-in-the-digital](https://www.desertcart.vu/products/48950053-contagious-how-to-build-word-of-mouth-in-the-digital) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-07*