--- product_id: 49062176 title: "Directions Semi-Permanent Hair Colour 100ml - Pastel Pink" brand: "directions" price: "VT5162" currency: VUV in_stock: true reviews_count: 11 category: "Directions" url: https://www.desertcart.vu/products/49062176-directions-semi-permanent-hair-colour-100ml-pastel-pink store_origin: VU region: Vanuatu --- # Long-lasting semi-permanent formula 100% ammonia, peroxide & PPD free Conditioning effect for healthier hair Directions Semi-Permanent Hair Colour 100ml - Pastel Pink **Brand:** directions **Price:** VT5162 **Availability:** ✅ In Stock ## Summary > 🌸 Flaunt your fearless pastel glow—because subtle rebellion never looked so chic! ## Quick Answers - **What is this?** Directions Semi-Permanent Hair Colour 100ml - Pastel Pink by directions - **How much does it cost?** VT5162 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/49062176-directions-semi-permanent-hair-colour-100ml-pastel-pink) ## Best For - directions enthusiasts ## Why This Product - Trusted directions brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Mix & Match Magic:** Customize your look by blending with other Directions colors for unique shades - • **Effortless Application:** No gloves or mess needed—perfect for busy pros who want quick, flawless results - • **Gentle on Your Strands:** Ammonia, peroxide, and PPD-free formula keeps hair healthy and vibrant - • **Vibrant Pastel Pink Power:** Turn heads with a soft yet striking hue that lasts up to 3 weeks - • **Salon-Quality Conditioning:** Infused with conditioning agents to nourish chemically treated hair ## Overview La Riche Directions Semi-Permanent Conditioning Hair Colour in Pastel Pink offers a vibrant, long-lasting color experience designed especially for chemically treated hair. This vegan, ammonia- and peroxide-free formula not only delivers stunning pastel tones but also conditions your hair, ensuring shine and softness. Easy to apply and mixable with other shades, it’s the perfect choice for millennials seeking a bold yet healthy hair transformation without the salon price tag. ## Description Product Description Directions semi permanent Pastel Pink hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben HC Yellow 4, Basic Orange 31, Basic Violet, Basic Red 51, CI60730, CI 56059, HC Blue 15, CI425. 20 P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Best applied to chemically treated hair. Can be mixed with other colors for different effects. See more Review: Really easy way to tone balayage - I’ve got naturally porous, curly mid-brown hair that had balayage bleach a year ago (before going for BRIGHT colours). Since then it’s been badly sun damaged and was a rather brassy bleached out look. I used the pastel pink aiming for a rose gold effect and its perfect. It doesn’t dye all of my hair, just the palest blonde strands, which combines really nicely with my natural golden sun-bleached brown. So easy to apply - I coat mid- lengths to ends, plus the lighter areas around my face, with my hair dry, then comb it through and leave tied back for a couple of hours, then rinse and condition. The pale colour means I don’t need gloves or a protective towel, and there’s no drips or mess. One pot is just the right amount for my mid-back length hair (when straight) starting at around my ears, if I needed to do all of my hair I’d need two pots. The tone lasted well for 2-3 weeks before fading, and was mostly gone after 5 weeks (I only way my hair once a week). My second application after 5 weeks looks stronger as my hair condition has improved (after leaving a warm climate). Love the minimal smell as I’m hypersensitive. I’ve been using directions for close to 25 years now, since my teens, and it’s never disappointed but this is definitely the easiest colour I’ve used. One friend couldn’t believe it wasn’t a salon dye job because it works so well. I’d really recommend it if you’re bored of your balayage and want to soften yellow tones. Review: Best dye I have used! - I love directions hair colour, and I have been using it for over 20 years. All directions colours can be mixed with other directions colours to make your own ideal shade. I currently have plum and dark tulip mixed together at the back of my head, and deep purple at the front. They complement each other so well! The colours last well on my non bleached hair (naturally mid blonde). I wash with cool water to help my colour stay longer. Hot water and strong shampoo like anti dandruff types help remove colour. It is really easy to use! You just wash your hair with a strong cleansing shampoo, and for best results I find drying my hair first helps it last longer on me. I then use a small tint brush and put it on my hair where I want it. I wrap my hair with a plastic bag and then forget about it for a couple of hours. Watch TV, do dishes, read a book... then I rinse it off with cool water until the water runs clear. I make sure to pay attention to rub my roots while rinsing. No shampoo is required at that point, and itbis really conditioning and my hair always feels in great condition after using it! Love this dye, and their commitment to using vegan ingredients (I have allergies) and not testing on animals. ## Features - Long-lasting semi-permanent hair colour - Best applied to chemically treated hair - It has a great conditioning effect ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B004RB2GZ0 | | ASIN | B004RB2GZ0 | | Batteries | 1 A batteries required. | | Benefits | Improved and easy to use formula | | Best Sellers Rank | 21,223 in Beauty ( See Top 100 in Beauty ) 155 in Semi-Permanent Hair Colour | | Brand Name | Directions | | Colour | PASTEL PINK | | Container Type | Bottle | | Customer Reviews | 4.0 4.0 out of 5 stars (8,676) | | Customer reviews | 4.0 4.0 out of 5 stars (8,676) | | Department | Women | | Full Cure Time | 6E+1 Minutes | | Global Trade Identification Number | 05034843001318 | | Hair Color Permanence | Semi-Permanent | | Hair Type | All | | Included Components | La Riche Directions Unisex Semi Permanent Hair Colour, Pink, Pack of 1 (1 x 88 ml) | | Is discontinued by manufacturer | No | | Item Form | Cream | | Item Type Name | beauty | | Item Weight | 0.11 Kilograms | | Item model number | 183 | | Manufacturer | La Riche | | Manufacturer | La Riche | | Manufacturer Part Number | 183 | | Material Features | Vegan | | Material Type Free | Vegan Free | | Model Number | 183 | | Number of Items | 1 | | Product Dimensions | 5 x 5.8 x 5.2 cm; 110 g | | Product Warranty | 2 year manufacturer | | Recommended Uses For Product | Hair coloring and getting a pastel pink color | | Set Name | 1 | | Suitable Hair Colour | Pink | | UPC | 785525939386 787734443524 792486868846 | | Unit Count | 88.0 millilitre | ## Product Details - **Brand:** Directions - **Colour:** PASTEL PINK - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Vegan Free - **Material feature:** Vegan - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Improved and easy to use formula - **Unit count:** 88.0 millilitre ## Images ![Directions Semi-Permanent Hair Colour 100ml - Pastel Pink - Image 1](https://m.media-amazon.com/images/I/61r0t8Q5nHL.jpg) ![Directions Semi-Permanent Hair Colour 100ml - Pastel Pink - Image 2](https://m.media-amazon.com/images/I/518jCgL6vCL.jpg) ![Directions Semi-Permanent Hair Colour 100ml - Pastel Pink - Image 3](https://m.media-amazon.com/images/I/41rU1bqA+3L.jpg) ![Directions Semi-Permanent Hair Colour 100ml - Pastel Pink - Image 4](https://m.media-amazon.com/images/I/717lLI0H1BL.jpg) ![Directions Semi-Permanent Hair Colour 100ml - Pastel Pink - Image 5](https://m.media-amazon.com/images/I/61L9OtnGceL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is it easy to put on? What is the consistency?** A: Hi, it is very easy to apply, although we would recommend either a pair of plastic gloves or a hair dye brush to avoid the due staining your hands. The consistency is a thick gel. Kind Regards, Xtras **Q: Do you have to mix this with something (i.e. developer), or is this product good to go, as is?** A: Use as is. **Q: Is the pastle pink actually rose gold?** A: Hi, the colour will vary depending on the colour of your hair before you put it on - however on very light hair this will be a pastel pink colour. Kind Regards, Xtras **Q: I have strawberry blonde hair. Will I be able to see the pink dye?** A: The pastel pink probably wouldn't show up very well except a strong tinting on strawberry blonde. A darker pink may show better, or better yet, just bleach the hair lightly. If you really don't wish to bleach, the color 'Dark tulip' looks very red in the jar, but when it colors the hair, it looks a dark pink/fuschia color and the time it's left on changes how dark it is. It's very pigmented. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Really easy way to tone balayage *by A***M on 30 June 2022* I’ve got naturally porous, curly mid-brown hair that had balayage bleach a year ago (before going for BRIGHT colours). Since then it’s been badly sun damaged and was a rather brassy bleached out look. I used the pastel pink aiming for a rose gold effect and its perfect. It doesn’t dye all of my hair, just the palest blonde strands, which combines really nicely with my natural golden sun-bleached brown. So easy to apply - I coat mid- lengths to ends, plus the lighter areas around my face, with my hair dry, then comb it through and leave tied back for a couple of hours, then rinse and condition. The pale colour means I don’t need gloves or a protective towel, and there’s no drips or mess. One pot is just the right amount for my mid-back length hair (when straight) starting at around my ears, if I needed to do all of my hair I’d need two pots. The tone lasted well for 2-3 weeks before fading, and was mostly gone after 5 weeks (I only way my hair once a week). My second application after 5 weeks looks stronger as my hair condition has improved (after leaving a warm climate). Love the minimal smell as I’m hypersensitive. I’ve been using directions for close to 25 years now, since my teens, and it’s never disappointed but this is definitely the easiest colour I’ve used. One friend couldn’t believe it wasn’t a salon dye job because it works so well. I’d really recommend it if you’re bored of your balayage and want to soften yellow tones. ### ⭐⭐⭐⭐⭐ Best dye I have used! *by I***L on 19 April 2021* I love directions hair colour, and I have been using it for over 20 years. All directions colours can be mixed with other directions colours to make your own ideal shade. I currently have plum and dark tulip mixed together at the back of my head, and deep purple at the front. They complement each other so well! The colours last well on my non bleached hair (naturally mid blonde). I wash with cool water to help my colour stay longer. Hot water and strong shampoo like anti dandruff types help remove colour. It is really easy to use! You just wash your hair with a strong cleansing shampoo, and for best results I find drying my hair first helps it last longer on me. I then use a small tint brush and put it on my hair where I want it. I wrap my hair with a plastic bag and then forget about it for a couple of hours. Watch TV, do dishes, read a book... then I rinse it off with cool water until the water runs clear. I make sure to pay attention to rub my roots while rinsing. No shampoo is required at that point, and itbis really conditioning and my hair always feels in great condition after using it! Love this dye, and their commitment to using vegan ingredients (I have allergies) and not testing on animals. ### ⭐⭐⭐⭐⭐ Favourite Semi-permanent dye *by F***E on 3 July 2017* I dye my hair about every 3 weeks and I've had my hair every colour of the rainbow and I've used multiple hair dye brands (manic panic, schwarzkopf, crazy colour) but I think la riche Directions is probably my favourite. The colours are always really vibrant and true to the shade shown and also its super easy to mix them to create custom colours which I absolutely love doing and also diluting them with white conditioner helps achieve really nice, softer, more pastel colours (The photo is of la riche directions in cerise and violet that i diluted with conditioner on bleached hair) My hair always feels amazing after I've put this in and it smells good too. It tends to last about a week before it begins to fade but it fades fairly slowly for me so lasts about 4-5 weeks before the majority of the colour is gone but its also not super stubborn so if you need to get it out faster then its not a nightmare like manic panic had been for me in the past. I've used it on my natural colour hair (light brown) and bleached hair and the colours are just as nice on unbleached hair but obviously darker and not quite as vibrant. I would definitely recommend ## Frequently Bought Together - La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink - DIRECTIONS Flamingo Pink Semi-Permanent Hair Colour - 88ml Tub - 4x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Carnation Pink --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/49062176-directions-semi-permanent-hair-colour-100ml-pastel-pink](https://www.desertcart.vu/products/49062176-directions-semi-permanent-hair-colour-100ml-pastel-pink) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-06-08*