--- product_id: 500794463 title: "e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer,..." brand: "e.l.f." price: "VT4520" currency: VUV in_stock: true reviews_count: 12 category: "E.L.F." url: https://www.desertcart.vu/products/500794463-e-l-f-power-grip-primer-4-niacinamide-gel-based store_origin: VU region: Vanuatu --- # 18+ hrs makeup hold 4% Niacinamide brightens Hydrating gel formula e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer,... **Brand:** e.l.f. **Price:** VT4520 **Availability:** ✅ In Stock ## Summary > 💄 Stay flawless, stay fierce — your makeup’s new BFF! ## Quick Answers - **What is this?** e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer,... by e.l.f. - **How much does it cost?** VT4520 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/500794463-e-l-f-power-grip-primer-4-niacinamide-gel-based) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Multi-Use Magic:** Also doubles as an eyebrow gel for flawless, versatile application - • **All-Day Power Grip:** Locks makeup in place for 18+ hours, even in heat and humidity - • **Dewy, Clear Finish:** Gel-based primer goes on transparent with a radiant glow - • **Skin-Loving Niacinamide Boost:** 4% niacinamide smooths, evens tone & brightens dullness - • **Vegan & Cruelty-Free Confidence:** 100% vegan, Leaping Bunny certified, toxin-free formula ## Overview e.l.f. Power Grip Primer + 4% Niacinamide is a hydrating, gel-based face primer designed to extend makeup wear for over 18 hours while brightening and smoothing skin with 4% niacinamide. Suitable for all skin tones and types, it delivers a clear, dewy finish and is 100% vegan, cruelty-free, and free from harmful toxins. ## Description Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic. Review: Very good but.... - This is very good primer but I will say it is thick and goes on tacky you need to let it dry and then it is still on the tacky side but having said that when you use a powdered makeup base it smooths out the make up really nicely and lasts all day. Review: Decent value primer that works well! - I like this product - e.l.f. Power Grip Primer + 4% Niacinamide. The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth. First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines. This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits. Overall, I recommend this product! ## Features - MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power. - SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear. - CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish. - HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0BQQS5GBQ | | ASIN | B0BQQS5GBQ | | Best Sellers Rank | #1,127 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Foundation Primers | | Brand Name | e.l.f. | | Container Type | Bottle | | Country as Labeled | United States | | Coverage | Medium | | Customer Reviews | 4.6 4.6 out of 5 stars (13,787) | | Finish Types | Dewy | | Global Trade Identification Number | 00609332815179 | | Item Dimensions | 0.94 x 1.57 x 5.71 inches | | Item Form | Gel | | Item Volume | 24 Milliliters | | Item Weight | 41 Grams | | Item model number | 81517 | | Manufacturer | e.l.f. Cosmetics | | Manufacturer | e.l.f. Cosmetics | | Manufacturer Part Number | 81517 | | Material Features | hydrating | | Material Type Free | Cruelty-free | | Model Number | 81517 | | Number of Items | 1 | | Package Type Name | Bottle | | Product Benefits | Brightening, Even Toning, Smoothening | | Product Dimensions | 0.94 x 1.57 x 5.71 inches; 1.45 ounces | | Skin Tone | All | | Skin Type | All | | Specialty | Cruelty-free, Vegan | | UPC | 609332815179 | | UPC | 609332815179 | ## Product Details - **Brand:** e.l.f. - **Item Form:** Gel - **Package Information:** Bottle - **Product Benefits:** Brightening, Even Toning, Smoothening - **Skin Type:** All ## Images ![e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer,... - Image 1](https://m.media-amazon.com/images/I/619y+NpzrTL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Can you use this before a powder foundation or would it be to sticky for a powder?** A: It is very sticky, or grippy.. if that's a word. I have only tried with light to medium coverage foundation and concealer, then set it all when in done with a fine powder. But not with a powder alone. **Q: Can this help the appearance of pores???** A: While results may vary by individual, niacinamide can be helpful in improving the appearance of enlarged pores and the primer evens out skin tone and brightens! **Q: How would I know which one to buy?** A: It depends on what you're trying to achieve. The e.l.f primer + 4% niacinamide, evens out skin tone and brightens the look of dullness. The other e.l.f power grip primer contains hyaluronic acid, that helps skin retain moisture for a plump complexion. **Q: Is this product Noncomedogenic?** A: We take pride in the fact that our products are designed to help you look and feel your best. e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Very good but.... *by D***M on April 24, 2026* This is very good primer but I will say it is thick and goes on tacky you need to let it dry and then it is still on the tacky side but having said that when you use a powdered makeup base it smooths out the make up really nicely and lasts all day. ### ⭐⭐⭐⭐⭐ Decent value primer that works well! *by H***! on July 20, 2025* I like this product - e.l.f. Power Grip Primer + 4% Niacinamide. The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth. First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines. This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits. Overall, I recommend this product! ### ⭐⭐⭐⭐⭐ Another HOME RUN for E.L.F!!!! *by P***E on August 26, 2025* This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 seconds I brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am! ## Frequently Bought Together - e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/500794463-e-l-f-power-grip-primer-4-niacinamide-gel-based](https://www.desertcart.vu/products/500794463-e-l-f-power-grip-primer-4-niacinamide-gel-based) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-03*