---
product_id: 50532594
title: "Eyeshadow Primer Potion"
brand: "urban decay"
price: "VT9970"
currency: VUV
in_stock: true
reviews_count: 13
category: "Urban Decay"
url: https://www.desertcart.vu/products/50532594-eyeshadow-primer-potion
store_origin: VU
region: Vanuatu
---

# 24HR wear power Vegan & cruelty-free Color intensifying tech Eyeshadow Primer Potion

**Brand:** urban decay
**Price:** VT9970
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Unlock your eyes’ full potential—prime, pop, and slay all day!

## Quick Answers

- **What is this?** Eyeshadow Primer Potion by urban decay
- **How much does it cost?** VT9970 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/50532594-eyeshadow-primer-potion)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Nude Base:** Smooths and evens eyelids for flawless application on every skin tone and type.
- • **All-Day Crease Defense:** Locks eyeshadow in place for 24+ hours without fading or cracking.
- • **Precision Flocked Wand:** Delivers controlled, mess-free application for professional-grade eye looks.
- • **Vegan Polymer Technology:** Enhances pigment vibrancy while being cruelty-free and gentle on sensitive skin.
- • **Versatile Finish Options:** Choose from Original, Sin, Eden, or Anti-Aging primers to customize your makeup routine.

## Overview

Urban Decay Eyeshadow Primer Potion is a vegan, cruelty-free cream primer that prevents creasing and fading for up to 24 hours. Its polymer technology smooths imperfections and intensifies eyeshadow colors across all finishes and skin tones, making it a must-have base for vibrant, long-lasting eye makeup.

## Description

desertcart.com: URBAN DECAY Eyeshadow Primer Potion - Original Transparent (0.33 oz) | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes : Beauty & Personal Care

Review: The most amazing makeup I never knew I needed! - I never really used eye primer cuz...why? Maybe a cheapish one but never really felt it was necessary... Until I got this. This is almost like a foundation for your eyes. I put it on my lids and undereyes and it basically makes them a normal skin color and holy cow I never knew how much I needed regular skin colored eyelids. It makes an HUGE improvement in my overall face, brightens my eyes and somehow even seems to enhance their shape. It takes away that 'you look sick without makeup on' thing. I put it on the other day when I was rushing and didn't have time for makeup but I didn't even need it after this. Literally you're good with just this (and some lip color ofc). The staying power is bomb. I slept in it and still felt purty in the morning. And now I can't live without it. The end. It gives you the perfect no makeup look.
Review: It's beautiful and very long lasting - Love this primer! Beautiful subtle color, not so subtle sheen. I'm not sure how it would look on ladies with darker complexions. It lasts a bit too well perhaps. I remove my makeup w/ thinned baby shampoo, (per opthalmologist rec.) and it's a bit challenging. But it holds onto shadow where I apply it, and gives a subtle sheen where I don't. I'm on my second tube :)

## Features

- BEST EYESHADOW PRIMER: Smooth nude eyelid base primer that prevents creasing, dryness & cracking. Enhances vibrant, long-lasting color for endless eye looks all day. Award-winning formula for flawless results
- BENEFITS: Vegan primer with polymer tech smooths imperfections, perfect as eyeliner or eyeshadow base. Ideal for oily lids & crepey skin, ensures all-day wear and smooth application of eye shadow, eyeliner, and other eye makeup
- APPLY LIKE MAGIC: Creamy nude primer dries clear for bold or natural looks and long-lasting results. Fits all skin tones, types, & eye shapes. Flocked wand applicator provides precise, controlled application every time
- PRO TIP: Blend with eyeshadow or waterproof eye pencil to create custom cream shadows & eyeliners. Amplifies metallic, shimmer, matte, & glitter eyeshadow intensity for standout eye makeup. You can also wear alone for a subtle neutral eye makeup look
- PICK YOUR FINISH ROUTINE: Prep with Face Bond Foundation and your choice of Primer Potion finish—Original (color pop), Sin (shimmer), Eden (matte), or Anti-Aging (smoothing)—to protect against summer heat. Define with 24/7 Eyeliner and lock it all in with All Nighter Setting Spray

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B075FH136K |
| Best Sellers Rank | #3,289 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.4 out of 5 stars 11,414 Reviews |
| Finish Types | Sheer |
| Global Trade Identification Number | 03605970936099 |
| Item Dimensions | 0.9 x 1.02 x 4.21 inches |
| Item Form | Cream |
| Item Highlight | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes |
| Item Volume | 10 ml |
| Item Weight | 0.02 kg |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | 3605970936099 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Oil Free, Paraben Free, Phthalate Free, Sulfate Free |
| Model Number | 1704402 |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. Product Benefits With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. See more |
| Skin Tone | All |
| Skin Type | Combination, Dry, Normal, Oily, Sensitive |
| Specialty | Color Enhancing, Color Extending, Finish & Hold, Smoothing |

## Product Details

- **Brand:** URBAN DECAY
- **Item Form:** Cream
- **Package Information:** Tube
- **Skin Type:** Combination, Dry, Normal, Oily, Sensitive

## Images

![Eyeshadow Primer Potion - Image 1](https://m.media-amazon.com/images/I/61l-Wr7iMxL.jpg)
![Eyeshadow Primer Potion - Image 2](https://m.media-amazon.com/images/I/714K+sqONOL.jpg)
![Eyeshadow Primer Potion - Image 3](https://m.media-amazon.com/images/I/81cnhh6K0WL.jpg)
![Eyeshadow Primer Potion - Image 4](https://m.media-amazon.com/images/I/712qAdWX5eL.jpg)
![Eyeshadow Primer Potion - Image 5](https://m.media-amazon.com/images/I/81V4A2E0HsL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ The most amazing makeup I never knew I needed!
*by M***K on April 28, 2026*

I never really used eye primer cuz...why? Maybe a cheapish one but never really felt it was necessary... Until I got this. This is almost like a foundation for your eyes. I put it on my lids and undereyes and it basically makes them a normal skin color and holy cow I never knew how much I needed regular skin colored eyelids. It makes an HUGE improvement in my overall face, brightens my eyes and somehow even seems to enhance their shape. It takes away that 'you look sick without makeup on' thing. I put it on the other day when I was rushing and didn't have time for makeup but I didn't even need it after this. Literally you're good with just this (and some lip color ofc). The staying power is bomb. I slept in it and still felt purty in the morning. And now I can't live without it. The end. It gives you the perfect no makeup look.

### ⭐⭐⭐⭐⭐ It's beautiful and very long lasting
*by J***. on August 21, 2026*

Love this primer! Beautiful subtle color, not so subtle sheen. I'm not sure how it would look on ladies with darker complexions. It lasts a bit too well perhaps. I remove my makeup w/ thinned baby shampoo, (per opthalmologist rec.) and it's a bit challenging. But it holds onto shadow where I apply it, and gives a subtle sheen where I don't. I'm on my second tube :)

### ⭐⭐⭐⭐⭐ This Stuff Really Works!
*by J***S on August 25, 2026*

It took me forever to decide to buy this, but I'm so glad I did. I bought the anti-aging transparent. It glides on my eyelids so easily and is very light (weight and color). At first I thought, " How can this stuff make any difference?" but then my eyeshadow went on so smoothly, and I only had to use half as much to get the same coverage - actually better coverage. I put some on each lid with the applicator and then smooth it from my lashes up with my fingers. It's great!

## Frequently Bought Together

- Urban Decay Eyeshadow Primer Potion, Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, Dries Invisible, All Skin Tones, Vegan
- Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil, Smudge-Proof, Transfer-proof, Long-lasting Color Eye Liners, Hydrating Vitamin E & Jojoba Oil - 0.04 oz
- URBAN DECAY Naked 3 Mini Eyeshadow Palette, Soft Pink Neutral Eye Makeup, Matte & Shimmer Finish, 6 Rosy Nude Eye Shadows, Natural Everyday to Smokey Eye, Travel Friendly Size, Vegan, Cruelty-free

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-09-20*