--- product_id: 53216043 title: "L'Oreal Paris Permanent Hair Dye, Preference 74 Dublin, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1" brand: "l'oreal paris" price: "VT8534" currency: VUV in_stock: true reviews_count: 13 category: "L'oreal Paris" url: https://www.desertcart.vu/products/53216043-loreal-paris-permanent-hair-dye-preference-74-dublin-100-grey store_origin: VU region: Vanuatu --- # Up to 8 weeks vibrant shine Precious flower oils for luminous cool reflects Includes UV-filter & Vitamin E conditioner L'Oreal Paris Permanent Hair Dye, Preference 74 Dublin, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 **Brand:** l'oreal paris **Price:** VT8534 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with L'Oréal’s luminous, long-lasting color! ## Quick Answers - **What is this?** L'Oreal Paris Permanent Hair Dye, Preference 74 Dublin, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 by l'oreal paris - **How much does it cost?** VT8534 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/53216043-loreal-paris-permanent-hair-dye-preference-74-dublin-100-grey) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Color Care:** All-in-one kit with colorant, developer, nourishing conditioner & gloves - • **Salon-Quality Shine:** Infused with precious flower oils for luminous, cool-reflective hues - • **Optimal Grey Coverage:** Permanent formula ensures full, natural-looking grey coverage - • **Effortless Application:** Translucent gel formula that’s easy to mix, apply, and rinse without mess - • **Fade-Defying Brilliance:** Locks in radiant, multi-tonal color that lasts up to 8 weeks ## Overview L'Oréal Paris Preference Hair Dye in shade 74 Dublin (Mango Copper) delivers permanent, fade-defying color enriched with precious flower oils and a UV-protective conditioner. This all-in-one kit offers optimal grey coverage and salon-inspired luminous results that last up to 8 weeks, making it the perfect choice for professionals seeking vibrant, natural-looking hair color with effortless application. ## Description Product Description L'Oreal Paris Preference, Hair Dye, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors. Ingredients "1269353– COLOUR GEL: AQUA / WATER • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • p-AMINOPHENOL • 4-AMINO- 2 -HYDROXYTOLUENE • 2-AMINO-3-HYDROXYPYRIDINE • SODIUM METABISULFITE • 6-HYDROXYINDOLE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • AMMONIUM THIOLACTATE • TETRASODIUM GLUTAMATE DIACETATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. Z70031386/1). 1190015– DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2). 1217043 A – SHINE PROTECT CONDITIONER: A Q U A / WAT E R • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C232981/1)." P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Use gloves and mix the coloring bottle into the developer bottle. Shake evenly. 2. Apply color and leave for the recommended time. 3. Follow with conditioner and rinse. Additional instructions: Remove the product from its packaging, conduct a patch test 48 hours before use, and follow the 3-step guide provided in 'bp3' of the bullet_point field. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more Review: At last the blonde i wanted! - This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future Review: Colour true to shade on box - Beautiful colour left hair soft and conditioned ## Features - Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves - Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results - Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse - Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E - Contents: 1x L'Oréal Paris Preference permanent hair colour in 74 Dublin, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B077TZYRY2 | | ASIN | B077TZYRY2 | | Benefits | Provides permanent, luminous and long-lasting hair color with optimal gray coverage and full color treatment | | Best Sellers Rank | 435 in Beauty ( See Top 100 in Beauty ) 12 in Permanent Hair Colour | | Brand Name | L'Oreal Paris | | Colour | 7.4 MANGO COPPER | | Container Type | Box | | Customer Reviews | 4.4 4.4 out of 5 stars (9,260) | | Customer reviews | 4.4 4.4 out of 5 stars (9,260) | | Full Cure Time | 3E+1 Minutes | | Global Trade Identification Number | 03600523335671 | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Gel | | Item Type Name | L'Oréal Preference 74 Dublin (Mango Copper) | | Item Weight | 0.24 Kilograms | | Item model number | 3600523335671 | | Manufacturer | L'Oréal | | Manufacturer | L'Oréal | | Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ | | Material Features | Natural | | Number of Items | 1 | | Product Dimensions | 9.4 x 6.5 x 17.2 cm; 240 g | | Unit Count | 1.0 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 7.4 MANGO COPPER - **Full cure time:** 3E+1 Minutes - **Hair type:** All - **Item form:** Gel - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Unit count:** 1.0 count ## Images ![L'Oreal Paris Permanent Hair Dye, Preference 74 Dublin, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/51KDcD7hUnL.jpg) ![L'Oreal Paris Permanent Hair Dye, Preference 74 Dublin, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 2](https://m.media-amazon.com/images/I/716+HMIFaFL.jpg) ![L'Oreal Paris Permanent Hair Dye, Preference 74 Dublin, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 3](https://m.media-amazon.com/images/I/61AVA-eixKL.jpg) ![L'Oreal Paris Permanent Hair Dye, Preference 74 Dublin, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 4](https://m.media-amazon.com/images/I/61N2Ar9Z5sL.jpg) ![L'Oreal Paris Permanent Hair Dye, Preference 74 Dublin, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 5](https://m.media-amazon.com/images/I/61IrDCDaZSL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: How long does this hair colour last?** A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine. **Q: Can I use this to cover my grey roots?** A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly **Q: How do I choose the right shade?** A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour. ## Customer Reviews ### ⭐⭐⭐⭐⭐ At last the blonde i wanted! *by P***E on 22 March 2026* This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future ### ⭐⭐⭐⭐⭐ Colour true to shade on box *by S***E on 12 April 2026* Beautiful colour left hair soft and conditioned ### ⭐⭐⭐⭐⭐ Darker than expected but the best lowlight colour for strawberry blondes *by M***A on 8 February 2026* This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour. ## Frequently Bought Together - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 74, Dublin Mango Copper(Packaging May Vary) - Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/53216043-loreal-paris-permanent-hair-dye-preference-74-dublin-100-grey](https://www.desertcart.vu/products/53216043-loreal-paris-permanent-hair-dye-preference-74-dublin-100-grey) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-04-22*