--- product_id: 5487406 title: "Retail Analytics: The Secret Weapon (Wiley and SAS Business Series)" price: "VT10923" currency: VUV in_stock: true reviews_count: 13 url: https://www.desertcart.vu/products/5487406-retail-analytics-the-secret-weapon-wiley-and-sas-business-series store_origin: VU region: Vanuatu --- # Retail Analytics: The Secret Weapon (Wiley and SAS Business Series) **Price:** VT10923 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Retail Analytics: The Secret Weapon (Wiley and SAS Business Series) - **How much does it cost?** VT10923 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/5487406-retail-analytics-the-secret-weapon-wiley-and-sas-business-series) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Retail Analytics: The Secret Weapon (Wiley and SAS Business Series) [Cox, Emmett] on desertcart.com. *FREE* shipping on qualifying offers. Retail Analytics: The Secret Weapon (Wiley and SAS Business Series) Review: Must read for every retail analytics professional - A must read for any retail analytics professional. This is not like other analytics book where you need a PhD to understand the greek and latin, nor is it about some fuzzy frameworks or theories, it is a book with some real brick and mortar insights. The author starts with a cursory introduction to the retail world and then proceeds to talk about the various aspects of enabling retail with data analytics. His ability to communicate his vast experience at various levels of retail analytics right from data integration to complex predictive modeling is admirable. I learnt a great deal about the common challenges with the systems and the data environment. The great value to me was the contextualization of the analytics work to actual companies; it just makes it more real, than reading an academic text. He covers a broad range of topics from traditional market basket analysis to more recent topics on loyalty analysis in great depth. Also, the focus on Apparel industry was very insightful given the nature of the beast. In addition to providing real world examples, recommendations on specific tools, methodologies and results, he also highlights how we should go about getting buy in from the business managers and indoctrinating analytics into the organization. Overall, it was an excellent study, very tangible knowledge, I was able to put to use immediately and I go back to the book almost every week to refresh some part of what I had read. I hope he will write a sequel with emphasis on big data and social media in retail. Review: Light in content, lacking current best practicies - This book might be good for someone new to the retail industry, but it's a small book covering a broad range of retail areas and not very deep or current in any of them. Rather, buy: "The New Science of Retailing" for current in-depth and accurate current methods. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #2,516,464 in Books ( See Top 100 in Books ) #532 in Retailing Industry (Books) #16,376 in Business & Finance | | Customer Reviews | 3.6 3.6 out of 5 stars (44) | | Dimensions | 6.2 x 0.8 x 9.1 inches | | Edition | 1st | | ISBN-10 | 1118099842 | | ISBN-13 | 978-1118099841 | | Item Weight | 12.5 ounces | | Language | English | | Print length | 176 pages | | Publication date | October 18, 2011 | | Publisher | Wiley | ## Images ![Retail Analytics: The Secret Weapon (Wiley and SAS Business Series) - Image 1](https://m.media-amazon.com/images/I/71XAHWLyoHL.jpg) ![Retail Analytics: The Secret Weapon (Wiley and SAS Business Series) - Image 2](https://m.media-amazon.com/images/I/71V8Ld3zZDL.jpg) ![Retail Analytics: The Secret Weapon (Wiley and SAS Business Series) - Image 3](https://m.media-amazon.com/images/I/31fQx-bcmIL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Must read for every retail analytics professional *by R***H on April 15, 2012* A must read for any retail analytics professional. This is not like other analytics book where you need a PhD to understand the greek and latin, nor is it about some fuzzy frameworks or theories, it is a book with some real brick and mortar insights. The author starts with a cursory introduction to the retail world and then proceeds to talk about the various aspects of enabling retail with data analytics. His ability to communicate his vast experience at various levels of retail analytics right from data integration to complex predictive modeling is admirable. I learnt a great deal about the common challenges with the systems and the data environment. The great value to me was the contextualization of the analytics work to actual companies; it just makes it more real, than reading an academic text. He covers a broad range of topics from traditional market basket analysis to more recent topics on loyalty analysis in great depth. Also, the focus on Apparel industry was very insightful given the nature of the beast. In addition to providing real world examples, recommendations on specific tools, methodologies and results, he also highlights how we should go about getting buy in from the business managers and indoctrinating analytics into the organization. Overall, it was an excellent study, very tangible knowledge, I was able to put to use immediately and I go back to the book almost every week to refresh some part of what I had read. I hope he will write a sequel with emphasis on big data and social media in retail. ### ⭐⭐ Light in content, lacking current best practicies *by H***S on September 26, 2012* This book might be good for someone new to the retail industry, but it's a small book covering a broad range of retail areas and not very deep or current in any of them. Rather, buy: "The New Science of Retailing" for current in-depth and accurate current methods. ### ⭐⭐⭐⭐⭐ Real World Retail Analytics *by T***L on December 23, 2011* While the retail world is coming to embracing analytics, the understanding and real world use of analytics is an interesting space. It is also a large topic. Cox demonstrates there is more to analytics than a purely quantitative angle. He talks from the point of his years of experience in many positions in the retail organization...from stores to IT to marketing and real estate. He emphasizes the challenges of engaging the retail organization in leveraging the power of analytics as more retailers today move toward an analytics-centric environment. He provides a hands on perspective of the trials and tribulations in the ever changing retail environment demonstrating that there are similar issues with retailers in many countries around the world. An informative book based on real world knowledge and insights. A refreshing introspective. ## Frequently Bought Together - Retail Analytics: The Secret Weapon - The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/5487406-retail-analytics-the-secret-weapon-wiley-and-sas-business-series](https://www.desertcart.vu/products/5487406-retail-analytics-the-secret-weapon-wiley-and-sas-business-series) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-05*