---
product_id: 57369064
title: "L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Shade: 7.23 Dark Rose Gold"
brand: "l'oreal paris"
price: "VT9098"
currency: VUV
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.vu/products/57369064-loreal-paris-preference-hair-dye-luminous-permanent-rich-hair-colour
store_origin: VU
region: Vanuatu
---

# Up to 9 weeks fade-defying colour Oil-in-gel non-drip formula UV-filter & Vitamin E shine protection L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Shade: 7.23 Dark Rose Gold

**Brand:** l'oreal paris
**Price:** VT9098
**Availability:** ✅ In Stock

## Summary

> 🌹 Elevate your look with dark rose gold that lasts and dazzles!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Shade: 7.23 Dark Rose Gold by l'oreal paris
- **How much does it cost?** VT9098 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/57369064-loreal-paris-preference-hair-dye-luminous-permanent-rich-hair-colour)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & Protect:** Includes a shine protect conditioner enriched with UV-filter and Vitamin E to lock in brilliance and softness.
- • **Quick & Efficient:** Ready to rinse in just 25 minutes, perfect for busy professionals who demand results without the wait.
- • **Long-lasting Radiance:** Enjoy vibrant, fade-resistant colour that stays fresh for up to 9 weeks, keeping you ahead in the style game.
- • **Mess-Free Application:** Innovative oil-in-gel formula ensures drip-free, precise coverage for a salon-quality finish at home.
- • **Multidimensional Shine:** Experience a rich, shimmering dark rose gold hue with high-impact shine that turns heads everywhere you go.

## Overview

L'Oréal Paris Preference 7.23 Dark Rose Gold is a permanent hair colour delivering up to 9 weeks of fade-defying, multidimensional shine. Its innovative oil-in-gel formula offers drip-free application and optimal coverage, ready to rinse in 25 minutes. The included nourishing conditioner with UV-filter and Vitamin E protects and enhances hair softness and shine, making it ideal for professionals seeking a vibrant, salon-inspired colour at home.

## Description

Product Description Introducing Permanent Colour Preference by L'Oreal Paris! Benefits of Preference by L'Oreal Paris • Up to 9 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine • New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. • Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. • Up to 5x more nourished hair** Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves. What makes it special? FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine. *Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades. ** Instrumental Test Ingredients 1242533- Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 4-Amino-2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, p-Aminophenol, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methyl-5-Hydroxyethylaminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum / Fragrance.(F.I.L. C234341/1)1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2)1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1)1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1)Please see back of pack for the latest ingredients list Directions BEFORE YOU STARTREMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED. 1.PREPARATION POUR THE COLOURANT GEL (1) INTO THE DEVELOPER CREAM BOTTLE (2). NEXT, POUR THE SHINE OIL INTO THE DEVELOPER CREAM BOTTLE (2). REPLACE THE APPLICATOR CAP AND MAKE SURE IT IS SECURE. SHAKE THE BOTTLE UNTIL THE MIXTURE IS FULLY COMBINED. ONCE THIS IS COMPLETE, TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE FROM BURSTING. 2.APPLICATION BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT. OPTION 1 – FULL HEAD – FOR HAIR THAT HASN’T BEEN COLOURED IN THE PAST 3 MONTHS. 1.APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR. 2.MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS. OPTION 2 – COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE. 1.APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. 2.APPLY ON LENGTHS. APPLY THE COLOUR MIXTURE TO YOUR LENGTHS. LEAVE IN FOR 10 MINUTES. NEVER KEEP ANY UNUSED MIXTURE: DISPOSE OF THE PRODUCT DOWN THE DRAIN IMMEDIATELY. IN CASE OF SKIN CONTACT, CLEAN WITH DAMP COTTON.3.RINSE AND NOURISH 3. RINSE. POUR WARM WATER ON YOUR HAIR AND MASSAGE GENTLY. RINSE THOROUGHLY UNTIL WATER RUNS CLEAR. 4.APPLY SHINE PROTECT CONDITIONER. SPREAD THE SHINE PROTECT CONDITIONER (3) ALL OVER YOUR HAIR AND MASSAGE GENTLY. LEAVE IN FOR 2 MINUTES. USE ONCE EVERY WEEK. Safety Warning For external use only. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ

Review: Excellent product and great - The best I have found. I was paying almost £100 for a hairdresser to colour my hair for years and cannot tell you how easy this is to use. Within 30mins my hair is transformed and is soft and glossy with no yucky smell. The colour is perfect for my hair too and it lasts. Your pricing is fantastic too.
Review: At last the blonde i wanted! - This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future

## Features

- Up to 9 weeks of fade-defying colour*
- Multidimensional Colour and High-Impact Shine
- New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
- Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
- Up to 5x more nourished hair**

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B079VRJQJH |
| Benefits | Hair Coloring |
| Best Sellers Rank | 652 in Beauty ( See Top 100 in Beauty ) 15 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 7.23 DARK ROSE GOLD |
| Container Type | Box |
| Country Of Origin | Belgium |
| Customer Reviews | 4.4 out of 5 stars 9,280 Reviews |
| Full Cure Time | 8 Weeks |
| Global Trade Identification Number | 03600523577293 |
| Hair Color Permanence | Permanent |
| Hair Type | normal |
| Hair type | normal |
| Item Form | Gel |
| Item Type Name | L'Oréal Paris Preference permanent hair dye, optimal grey hair coverage, fade-defiant hair colour result, blonde hair dye, 7.23 Rose Gold Blonde |
| Item form | Gel |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Manufacturer Part Number | 3600523577293 |
| Material Features | Permanent hair colour |
| Material Type Free | Ammonia Free, Peroxide Free |
| Model Number | 3600523577293 |
| Number of Items | 1 |
| Package Size Name | Pack of 1 |
| Package information | Box |
| Product benefits | Hair Coloring |
| Recommended Uses For Product | Hair coloring |
| Set Name | Preference Complete Set |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 250.0 gram |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 7.23 DARK ROSE GOLD
- **Hair type:** normal
- **Item form:** Gel
- **Material Type Free:** Ammonia Free, Peroxide Free
- **Material feature:** Permanent hair colour
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Hair Coloring
- **Unit count:** 250.0 gram

## Images

![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Shade: 7.23 Dark Rose Gold - Image 1](https://m.media-amazon.com/images/I/51DxzaOALdL.jpg)
![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Shade: 7.23 Dark Rose Gold - Image 2](https://m.media-amazon.com/images/I/91zqiYxPUZL.jpg)
![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Shade: 7.23 Dark Rose Gold - Image 3](https://m.media-amazon.com/images/I/813Q-8+Lp2L.jpg)
![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Shade: 7.23 Dark Rose Gold - Image 4](https://m.media-amazon.com/images/I/9107o6trO3L.jpg)
![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Shade: 7.23 Dark Rose Gold - Image 5](https://m.media-amazon.com/images/I/91IInZ5t1KL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent product and great
*by C***L on 8 May 2026*

The best I have found. I was paying almost £100 for a hairdresser to colour my hair for years and cannot tell you how easy this is to use. Within 30mins my hair is transformed and is soft and glossy with no yucky smell. The colour is perfect for my hair too and it lasts. Your pricing is fantastic too.

### ⭐⭐⭐⭐⭐ At last the blonde i wanted!
*by P***E on 22 March 2026*

This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future

### ⭐⭐⭐⭐⭐ Makes copper hair light enough to put a natural blonde on top
*by E***R on 5 May 2026*

I had like copper, patchy hair from using hair stripper on black box dye, and I've had reds and everything in my hair, my natural colour was a honey blonde and after 2 bottles of this stuff on its gone light enough for me to dye it back to my root colour! The copper isn't completely gone so if your trying to go platinum you may need to do it again with 2 bottles after

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 7.23 Bali
- Clairol Colour Gloss Up Conditioner, Rose All Day, 130ml

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-12*