---
product_id: 578435478
title: "Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF"
brand: "sony"
price: "VT764728"
currency: VUV
in_stock: true
reviews_count: 5
category: "Sony"
url: https://www.desertcart.vu/products/578435478-sony-alpha-7-iv-kit-28-70mm-black-mirrorless-camera
store_origin: VU
region: Vanuatu
---

# 4K 60p 10-bit video 33MP full-frame sensor BIONZ XR processor Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF

**Brand:** sony
**Price:** VT764728
**Availability:** ✅ In Stock

## Summary

> 🔥 Elevate your creative game with Sony Alpha 7 IV – where pro-level meets next-level! 📸

## Quick Answers

- **What is this?** Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF by sony
- **How much does it cost?** VT764728 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/578435478-sony-alpha-7-iv-kit-28-70mm-black-mirrorless-camera)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Gen BIONZ XR Processor:** Experience lightning-fast image processing and enhanced low-light performance for flawless shots.
- • **5-Axis In-Body Stabilization:** Shoot steady handheld photos and videos, even in challenging conditions, for crisp, blur-free results.
- • **759-Point Fast Hybrid Autofocus:** Never miss a moment with real-time Eye AF and precision tracking that keeps your subject sharp.
- • **Stunning 33MP Full-Frame Sensor:** Capture ultra-detailed, professional-grade images that stand out in any portfolio.
- • **Cinematic 4K 60p Video Recording:** Create smooth, vibrant videos with 10-bit 4:2:2 color depth for true-to-life color fidelity.

## Overview

The Sony Alpha 7 IV is a versatile mirrorless camera featuring a 33MP full-frame Exmor R sensor, advanced BIONZ XR processor, and 759-point fast hybrid autofocus system. It delivers stunning 4K 60p 10-bit video with 5-axis in-body stabilization, making it ideal for both high-resolution photography and cinematic video creation. Lightweight and packed with pro-grade features, it’s designed for creators who demand speed, precision, and exceptional image quality.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Review: I've had this for a year now and let me say it is so worth it - A lot better than my DSLR. I love it! The quality is great and the lens is decent but I'm happy I got it. It's professional and lightweight! GET IT IF YOU CAN'T DECIDE lol. It's a beautiful camera
Review: A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with "Viltrox Mount Adaptor" to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
- Item weight: 955.0 grams

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZRWRJN |
| Best Sellers Rank | #5,080 in Electronics ( See Top 100 in Electronics ) #13 in Mirrorless Cameras |
| Item model number | ILCE7M4K/B |
| Manufacturer | Sony |
| Product Dimensions | 26.92 x 16.51 x 17.02 cm; 955 g |

## Product Details

- **Aspect ratio:** 16:9
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Sensor-shift
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Center-Weighted Average, Highlight Weighted, Multiple, Spot
- **Optical zoom:** 2.5 x
- **Photo sensor technology:** CMOS
- **Supported file format:** JPEG, Raw, HEIF

## Images

![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 1](https://m.media-amazon.com/images/I/81jlDvZPMnL.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 2](https://m.media-amazon.com/images/I/81MNPnMqTjL.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 3](https://m.media-amazon.com/images/I/61dgMHuMH1L.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 4](https://m.media-amazon.com/images/I/81ePcFgX+wL.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 5](https://m.media-amazon.com/images/I/71IOd9ivZaL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by D***Y on 6 May 2025*

I've had this for a year now and let me say it is so worth it - A lot better than my DSLR. I love it! The quality is great and the lens is decent but I'm happy I got it. It's professional and lightweight! GET IT IF YOU CAN'T DECIDE lol. It's a beautiful camera

### ⭐⭐⭐⭐⭐ Review
*by Q***N on 15 November 2023*

A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with "Viltrox Mount Adaptor" to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.

### ⭐⭐⭐⭐⭐ Review
*by J***P on 6 December 2025*



## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
- SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-256G-GN4IN, Dark gray/Black
- JYJZPB NP-FZ100 Battery and A7iii Battery Charger for Sony A7IV, Sony A7III, A1, Alpha A7RIII, A7R IV, A9, A9 II, A6600, A6700, Alpha 9S, A7R3 A7S III, A7 RIII Battery, 2 Pack

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.vu/products/578435478-sony-alpha-7-iv-kit-28-70mm-black-mirrorless-camera](https://www.desertcart.vu/products/578435478-sony-alpha-7-iv-kit-28-70mm-black-mirrorless-camera)

---

*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-03-15*