---
product_id: 612035150
title: "Color Ultime 5.89 Radiant Plum Hair Dye, Permanent Intense Plum with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures"
brand: "schwarzkopf"
price: "VT4347"
currency: VUV
in_stock: true
reviews_count: 12
category: "Schwarzkopf"
url: https://www.desertcart.vu/products/612035150-color-ultime-5-89-radiant-plum-hair-dye-permanent-intense
store_origin: VU
region: Vanuatu
---

# Up to 10 weeks fade-resistant vibrancy Diamond Brilliance Serum for luminous shine Cream formula for smooth, even application Color Ultime 5.89 Radiant Plum Hair Dye, Permanent Intense Plum with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

**Brand:** schwarzkopf
**Price:** VT4347
**Availability:** ✅ In Stock

## Summary

> 💜 Own your glow with Radiant Plum — because bold color waits for no one!

## Quick Answers

- **What is this?** Color Ultime 5.89 Radiant Plum Hair Dye, Permanent Intense Plum with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures by schwarzkopf
- **How much does it cost?** VT4347 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/612035150-color-ultime-5-89-radiant-plum-hair-dye-permanent-intense)

## Best For

- schwarzkopf enthusiasts

## Why This Product

- Trusted schwarzkopf brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Radiant Plum Power:** Ultra-intense permanent color with vivid, multi-dimensional tones that turn heads.
- • **Diamond Shine Boost:** Infused with Diamond Brilliance Serum to deliver a polished, light-reflecting finish from root to tip.
- • **Effortless Glam Kit:** Beginner-friendly with all essentials included for flawless at-home application and salon-quality results.
- • **Fade-Defying Formula:** Enjoy up to 10 weeks of vibrant, fade-resistant color that keeps your look fresh and bold.
- • **Universal Hair Harmony:** Designed for all hair textures—straight, curly, coily, or wavy—ensuring soft, manageable results every time.

## Overview

Schwarzkopf Color Ultime 5.89 Radiant Plum is a permanent hair dye delivering ultra-intense, multi-dimensional plum color enriched with Diamond Brilliance Serum for lasting shine. Its fade-resistant formula ensures vibrant color for up to 10 weeks, suitable for all hair types and textures. The creamy, easy-to-apply kit includes everything needed for professional-quality results at home, covering grays and enhancing softness and manageability.

## Description

Schwarzkopf Color Ultime Hair Color Cream, 5.89 Radiant Plum Hair Color - show-stopping reds for any complexionThis hair color kit will allow you to achieve noticeably vibrant color results and incredible gloss at home. Infused with Diamond Brilliance Serum. It contains special UV filter to provide additional protection. Color Ultime‘s hair dye kit including a conditioner delivers color results with luminous shine from root to tip. We recommend big-volume hairstyles for particularly glamorous red hair color looks! The hair color kit is suitable for all hair textures: straight, coily, curly or wavy. Discover the breakthrough formula of Schwarzkopf color Ultime: it provides vivid color intensity and defies fade-resistant vibrancy for show-stopping color intensity up to 10 weeks! To achieve true to box results, choose a color in the shade level that best matches your current color. We recommend not going beyond 2 levels from your current level.With over 125 years of hair expertise, Schwarzkopf helps you achieve professional quality color results at home in on-trend shades for an ULTIME fashion statement!The product benefits at a glance:Permanent hair dye & root touch upLong-lasting color and shineUp to 10 weeks of show stopping color intensityColor: Radiant plum hair dye

Review: Favorite hair color line! - My favorite color!!! Works sooo well and lasts a long time before fading. When it does fade it’s a pretty dark copper color!
Review: My hair is soft! The color is bright! My hair looks healthy! - This is a very dark color. I was looking for a dark color. I dyed my hair yesterday. I made the mistake of picking the wrong color. This is the black cherry. I have to say I’m not mad about it! I’ve already received a lot of compliments on it. I color my hair all the time myself with pinks, reds, purples and even oranges. This is the first time I have ever gone this dark. I was a natural blonde but as I get older that started to become mousey and of coarse I have grays. (I’m 61) Those colors washed me out now. I made the mistake with the last color to dye with an ask brown color and then the dark color and it didn’t stay because my hair had already been saturated leaving no space for the new color to absorb into the strands. That washed out very quickly. I’m really hoping this lasts for me. I haven’t washed it again yet. If it doesn’t last, it will probably be because of my already dyed hair and then I will bleach it and try again. I won’t blame the dye. So far I am happy with the brand which I have used in the past but I’m not someone who is loyal to just a brand. I try all of them. My hair feels very soft! It smells great! My husband even told me I smelled good. I think he thought I had perfume on. LOL! I say buy it. Try it. Make sure you’ve left enough time from the last dye job to let the color to saturate your hair. I am not a stylist. I do not have a license. I’m just someone getting older who wants to have fun with her hair while she has it and feel younger and pretty. Changing up my hair makes me feel good. Plus it’s fun! It’s just hair. It can be changed. It can also be lost in life. Enjoy it while you have it! Just give it a little love with some TLC hair conditioners here and there. The after conditioner provided with this brand is wonderful! I wish they sold it separately! My pics are in bright light and regular light. Very dark in lower light. Bright in bright light.

## Features

- Lasting Color with Show-Stopping Shine: Our rich, ultra-intense hair color with faceted tones offers vivid color intensity and added dimension. Designed to enhance your hair, it delivers high shine that complements a range of skin tones
- Shine That Lasts: Formulated with our Diamond Brilliance Serum, it helps hair reflect light for a polished, luminous finish. It adds visible shine and depth from root to tip, so your color looks fresh even after multiple washes
- Vibrant & Fade-Resistant: Color Ultime delivers up to 10 weeks of lasting vibrancy and high-impact intensity. Whether you’re refreshing existing color or going darker, it helps resist dullness and keep your shade bold longer, even on gray strands
- For All Hair Types: This creamy hair dye spreads easily and works for relaxed, natural, or textured hair and helps maintain softness post-color and manageability. Designed for smooth application and even results with a soft, polished finish
- Easy, Beginner Friendly Kit: Includes a color cream, developer bottle, conditioner, gloves and step-by-step instructions. It offers reliable results for first-timers and regular users alike. For longer or thicker hair, use two boxes for full coverage

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CKKN6VWM |
| ASIN  | B0CKKN6VWM |
| Best Sellers Rank | #5,813 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #74 in Hair Color |
| Brand Name | Schwarzkopf |
| Color | 5.89 Radiant Plum |
| Container Type | Box |
| Customer Reviews | 4.6 4.6 out of 5 stars (7,705) |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 0.49 Pounds |
| Item model number  | 00017000348476 |
| Manufacturer | Henkel |
| Manufacturer  | Henkel |
| Material Features | Cruelty Free |
| Model Number | 00017000348476 |
| Number of Items | 1 |
| Product Benefits | Hair Coloring |
| Product Dimensions  | 3.63 x 2.32 x 6.62 inches; 7.87 ounces |
| Recommended Uses For Product | home hair coloring, hair dyeing |
| UPC | 017000348476 017000348452 |
| UPC  | 017000348476 017000348452 |
| Unit Count | 5.7 Fluid Ounces |

## Product Details

- **Brand:** Schwarzkopf
- **Color:** 5.89 Radiant Plum
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Hair Coloring

## Images

![Color Ultime 5.89 Radiant Plum Hair Dye, Permanent Intense Plum with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures - Image 1](https://m.media-amazon.com/images/I/81Nifpel5PL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Favorite hair color line!
*by K***H on March 18, 2026*

My favorite color!!! Works sooo well and lasts a long time before fading. When it does fade it’s a pretty dark copper color!

### ⭐⭐⭐⭐⭐ My hair is soft! The color is bright! My hair looks healthy!
*by A***N on January 7, 2026*

This is a very dark color. I was looking for a dark color. I dyed my hair yesterday. I made the mistake of picking the wrong color. This is the black cherry. I have to say I’m not mad about it! I’ve already received a lot of compliments on it. I color my hair all the time myself with pinks, reds, purples and even oranges. This is the first time I have ever gone this dark. I was a natural blonde but as I get older that started to become mousey and of coarse I have grays. (I’m 61) Those colors washed me out now. I made the mistake with the last color to dye with an ask brown color and then the dark color and it didn’t stay because my hair had already been saturated leaving no space for the new color to absorb into the strands. That washed out very quickly. I’m really hoping this lasts for me. I haven’t washed it again yet. If it doesn’t last, it will probably be because of my already dyed hair and then I will bleach it and try again. I won’t blame the dye. So far I am happy with the brand which I have used in the past but I’m not someone who is loyal to just a brand. I try all of them. My hair feels very soft! It smells great! My husband even told me I smelled good. I think he thought I had perfume on. LOL! I say buy it. Try it. Make sure you’ve left enough time from the last dye job to let the color to saturate your hair. I am not a stylist. I do not have a license. I’m just someone getting older who wants to have fun with her hair while she has it and feel younger and pretty. Changing up my hair makes me feel good. Plus it’s fun! It’s just hair. It can be changed. It can also be lost in life. Enjoy it while you have it! Just give it a little love with some TLC hair conditioners here and there. The after conditioner provided with this brand is wonderful! I wish they sold it separately! My pics are in bright light and regular light. Very dark in lower light. Bright in bright light.

### ⭐⭐⭐⭐⭐ Will buy again
*by A***A on April 17, 2026*

I've bought this twice, and this hairdye is the perfect cool toned dark red color that I wanted. I put it over my light brown hair and I left it on until it turned dark plum. It lasts super long (I wash with non hot water for the first few washes) and fades nicely without turning orange or patchy. My hair didn't feel damaged at all afterwards.

## Frequently Bought Together

- Schwarzkopf Color Ultime Hair Color, 5.89 Radiant Plum, 1 Application - Permanent Red Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks
- Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-06*