---
product_id: 62782162
title: "The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding"
brand: "greenleaf publishing"
price: "VT13350"
currency: VUV
in_stock: true
category: "Paperback"
url: https://www.desertcart.vu/products/62782162-the-new-rules-of-green-marketing-strategies-tools-and-inspiration
store_origin: VU
region: Vanuatu
---

# The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

**Brand:** greenleaf publishing
**Price:** VT13350
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding by greenleaf publishing
- **How much does it cost?** VT13350 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/62782162-the-new-rules-of-green-marketing-strategies-tools-and-inspiration)

## Best For

- greenleaf publishing enthusiasts

## Why This Product

- Trusted greenleaf publishing brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

For too long, marketers of sustainable goods and services have targeted 'deep green' consumers to promote their products - and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including: * How to use a proactive approach to sustainability to spur innovation * How to frame environment-related benefits with relevance to mainstream brands * How to communicate with credibility and impact - and avoid "greenwashing" * How to team up with stakeholders to maximize outreach to consumers * How to use a life cycle orientation to ensure the integrity of one's offerings * How to best take advantage of recent technological advances in social media Drawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate client

## Images

![The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding - Image 1](https://images-eu.ssl-images-amazon.com/images/I/51QIBS3SJJL.jpg)

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-02-22*