---
product_id: 66021500
title: "The Starbucks Company. Success Strategy And Expansion Problems"
brand: "mangold christian"
price: "VT3128"
currency: VUV
in_stock: true
category: "Paperback"
url: https://www.desertcart.vu/products/66021500-the-starbucks-company-success-strategy-and-expansion-problems
store_origin: VU
region: Vanuatu
---

# The Starbucks Company. Success Strategy And Expansion Problems

**Brand:** mangold christian
**Price:** VT3128
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Starbucks Company. Success Strategy And Expansion Problems by mangold christian
- **How much does it cost?** VT3128 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Wernigerode, language: English, abstract: Starbucks' CEO, Howard Schultz, asks an interesting question: "What would happen if one takes the high-quality coffee from Starbucks and connects it with the charm and atmosphere of European cafés? Starting from this idea, the company developed in a unique way. Starbucks is now the world leader in the premium coffee market with 128,898 employees in more than 17,000 locations and a revenue of US $ 9.77 billion. Starbucks has revolutionized the coffee business. Its main marketing strategy is to present the Starbucks store as a "third place" between work and home. Starbucks has expended rapidly abroad, but there were and are some cultural differences through which Starbucks has problems. I will try to analyze these problems and demonstrate solutions.

## Features

- The Starbucks Company Success Strategy and Expansion Problems

## Images

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![The Starbucks Company. Success Strategy And Expansion Problems - Image 2](https://images-na.ssl-images-amazon.com/images/I/412m9YoCrBL.jpg)

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---

*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-02-06*