--- product_id: 663026423 title: "Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments (Pack of 2)" brand: "provoke" price: "VT7175" currency: VUV in_stock: true reviews_count: 13 category: "Provoke" url: https://www.desertcart.vu/products/663026423-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises-yellow store_origin: VU region: Vanuatu --- # Instant brightening & dazzling shine Violet & blue pigments neutralize brassiness Pack of 2 x 200ml for lasting care Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments (Pack of 2) **Brand:** provoke **Price:** VT7175 **Availability:** ✅ In Stock ## Summary > 💜 Brighten your hair, boost your confidence — because first impressions matter! ## Quick Answers - **What is this?** Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments (Pack of 2) by provoke - **How much does it cost?** VT7175 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/663026423-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises-yellow) ## Best For - provoke enthusiasts ## Why This Product - Trusted provoke brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Shine bright like your career:** Optical brighteners deliver vibrant, dazzling shine that turns heads in any boardroom. - • **Brassiness? Not on your watch!:** Unique violet & blue pigments neutralize yellow & orange tones in just one wash. - • **Double the power, double the glow:** Pack of 2 ensures you never run out of your secret weapon against dullness and fading. - • **Tailored for every blonde ambition:** Perfect for natural, coloured, highlighted, platinum, white, or grey hair—because your hair deserves versatility. - • **Sulphate-free formula for mindful care:** Gentle yet effective cleansing that respects your hair’s health and your eco-conscious values. ## Overview PROVOKE Touch Of Silver Brightening Purple Shampoo is a sulphate-free, dual-pigment formula designed to neutralize yellow and orange tones in blonde, grey, white, and highlighted hair. With violet and blue pigments plus optical brighteners, it delivers visible brightness and dazzling shine after just one wash. Packaged as a convenient duo (2 x 200ml), it’s the UK’s #1 purple shampoo brand trusted for vibrant, salon-worthy results at home. ## Description Product Description PRO:VOKE Touch Of Silver Brightening Shampoo is the original purple shampoo and from the #1 purple brand in the UK. This toning treatment shampoo brightens coloured, natural or highlighted platinum, blonde, white and grey hair, resulting in vibrant, dazzling shine. For visibly brighter hair after just one wash. Specially formulated with both violet and blue pigments to intensely neutralise brassy, yellow tones and treat colour fading and dullness for instant, visible results. Ingredients Aqua (Water/Eau), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Sodium Benzoate, Laureth-4, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Sodium Hydroxide, Formic Acid, Hydrogenated Palm Glycerides Citrate, Tocopherol, Acid Violet 43, HC Blue No. 2. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Directions for Use: Apply to wet hair and massage into a gentle lather before rinsing thoroughly. For optimum results, follow with Colour Care Conditioner. Best used in between washes with the Brightening Shampoo and Intensive Conditioner. Safety Warning External use only See more Review: Nice shampoo - Brilliant shampoo smells nice makes my hair shiney and soft good value Review: Great product - I like this shampoo it tones down any yellowing of my white hair and brightens it generally good value too ## Features - The information below applies to each unit in the pack - CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH. - WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair. - HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash. - MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results. - From the #1 purple brand in the UK. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0DJMQPBTK | | ASIN | B0DJMQPBTK | | Active Ingredients | Silver, White | | Benefits | Shine,Brightening | | Best Sellers Rank | 482 in Beauty ( See Top 100 in Beauty ) 22 in Shampoos (Beauty) | | Brand Name | PROVOKE | | Customer Reviews | 4.4 4.4 out of 5 stars (11,673) | | Customer reviews | 4.4 4.4 out of 5 stars (11,673) | | Hair Type | Color Treated | | Is discontinued by manufacturer | No | | Item Dimensions | 36 x 58 x 175 millimetres | | Item Form | Liquid | | Item Weight | 0.4 Grams | | Item model number | 112485014 | | Liquid Volume | 400 Millilitres | | Manufacturer | Pro:Voke | | Manufacturer | Pro:Voke | | Manufacturer Part Number | 40010972 | | Material Type Free | Sulphate Free | | Model Number | 112485014 | | Number of Items | 2 | | Product Dimensions | 3.6 x 5.8 x 17.5 cm; 0.4 g | | Recommended Uses For Product | Brightening | | Scent Name | aldehydic | | Suitable Hair Colour | Grey | | Unit Count | 400.0 millilitre | ## Product Details - **Brand:** PROVOKE - **Hair type:** Color Treated - **Item form:** Liquid - **Material Type Free:** Sulphate Free - **Scent:** aldehydic ## Images ![Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/81EK7KfYyAL.jpg) ![Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments (Pack of 2) - Image 2](https://m.media-amazon.com/images/I/71hM6R271-L.jpg) ![Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments (Pack of 2) - Image 3](https://m.media-amazon.com/images/I/714zGbPuw9L.jpg) ![Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments (Pack of 2) - Image 4](https://m.media-amazon.com/images/I/81QZmtw2rGL.jpg) ![Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments (Pack of 2) - Image 5](https://m.media-amazon.com/images/I/A1UNycdcJUL.jpg) ## Available Options This product comes in different **Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Nice shampoo *by E***A on 17 February 2026* Brilliant shampoo smells nice makes my hair shiney and soft good value ### ⭐⭐⭐⭐⭐ Great product *by J***. on 22 January 2026* I like this shampoo it tones down any yellowing of my white hair and brightens it generally good value too ### ⭐⭐⭐⭐ Good shampoo *by T***5 on 12 May 2025* This purple shampoo works well and tones down brassiness and leaves hair looking fresh and bright. Plus, it smells great and doesn’t dry out hair! Can’t say it’s the best but is a good one. ## Frequently Bought Together - PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments (Pack of 2) - PROVOKE Touch of Silver Intensive Conditioner - for Blonde, Platinum, White or Grey Hair - 200 ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/663026423-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises-yellow](https://www.desertcart.vu/products/663026423-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises-yellow) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-07*