--- product_id: 665292 title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit" brand: "l'oreal paris" price: "VT5718" currency: VUV in_stock: true reviews_count: 13 category: "L'oreal Paris" url: https://www.desertcart.vu/products/665292-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color store_origin: VU region: Vanuatu --- # Up to 9 weeks fade-defying color UV filter & Vitamin E shine protect conditioner No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** VT5718 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with fade-defying brilliance! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** VT5718 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/665292-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** Includes color gel, developer crème, shine protect conditioner, and gloves for an effortless, all-in-one experience. - • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise. - • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application for salon-quality results at home. - • **Gray Coverage & Conditioning:** Superior gray coverage combined with conditioning agents leaves hair silky, shiny, and resilient. - • **Trusted Innovation Since 1973:** Backed by decades of L’Oreal Paris expertise, blending cutting-edge tech with premium quality. ## Overview L'Oreal Paris Superior Preference Medium Golden Brown 5G is a permanent hair dye kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage and conditioning that lasts up to 9 weeks. The kit includes everything needed for a professional, mess-free application at home, backed by decades of trusted innovation. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00006JN4S | | Best Sellers Rank | #151 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Color | 5G Medium Golden Brown | | Container Type | Box, Bottle | | Customer Reviews | 4.5 out of 5 stars 55,800 Reviews | | Full Cure Time | 25 Minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Liquid | | Item Weight | 0.01 Kilograms | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | 071249253083 | | Material Features | Fade-Defying, Shine, Ammonia Free | | Material Type Free | Ammonia Free | | Model Number | 071249253083 | | Number of Items | 1 | | Package Information | Box, Bottle | | Product Benefits | Hair Coloring, Fade-Defying | | Recommended Uses For Product | Softening | | Suitable Hair Color | All Hair Colors | | UPC | 071249253083 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 5G Medium Golden Brown - **Item Form:** Liquid - **Package Information:** Box, Bottle - **Product Benefits:** Hair Coloring, Fade-Defying ## Images ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81YttJ13ZdL.jpg) ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg) ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/71yGRJCTaSL.jpg) ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg) ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/71e1ua0plTL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by C***O on April 12, 2026* ### ⭐⭐⭐⭐⭐ Review *by D***A on March 6, 2026* ### ⭐⭐⭐⭐⭐ Review *by R***E on April 29, 2026* ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5G Medium Golden Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5G Medium Golden Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Light Golden Brown 2 oz.(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/665292-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.vu/products/665292-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-04*