---
product_id: 68362310
title: "The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly"
price: "VT12460"
currency: VUV
in_stock: true
reviews_count: 13
url: https://www.desertcart.vu/products/68362310-the-new-rules-of-marketing-and-pr-how-to-use
store_origin: VU
region: Vanuatu
---

# The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

**Price:** VT12460
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- **How much does it cost?** VT12460 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/68362310-the-new-rules-of-marketing-and-pr-how-to-use)

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- Customers looking for quality international products

## Why This Product

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## Description

Buy The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly 5 by Scott, David Meerman (ISBN: 9781119070481) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Excellent guide for real life digital marketing - David Meerman Scott doesn't write like a tutor or teacher, and even though this is an excellent textbook on the rules of digital marketing today, it doesn't read like a textbook at all. Full of exciting, innovative and sometimes funny examples from real life, this is one of the best business books I've ever read. It's a long read but I devoured the book in a few days. Thoroughly recommended to marketing practitioners in any field, or anyone in business who just wants to communicate better with the digital world. Totally recommended.
Review: Useful, practical - I am writing from Italy and here things run differently: less companies, smaller, slower... BUT this book was inspiring to me. It helped me clarifying some processes that I "had perceived" but not fully got, and it gave me a lot of ideas to boost few situations in which I am currently struggling. I asked my brother (he's an engineer but works in marketing and events in Uk after a course) a suggestion for a good book, practical and still not translated in Italian. Definitely a very god suggestion!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 752,758 in Books ( See Top 100 in Books ) 170 in Public Relations (Books) 1,390 in E-Business 7,802 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.4 4.4 out of 5 stars (209) |
| Dimensions  | 14.99 x 3.3 x 22.61 cm |
| Edition  | 5th |
| ISBN-10  | 1119070481 |
| ISBN-13  | 978-1119070481 |
| Item weight  | 584 g |
| Language  | English |
| Print length  | 480 pages |
| Publication date  | 6 Nov. 2015 |
| Publisher  | John Wiley & Sons |

## Images

![The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Image 1](https://m.media-amazon.com/images/I/61uESqFqAyL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent guide for real life digital marketing
*by I***Y on 13 November 2016*

David Meerman Scott doesn't write like a tutor or teacher, and even though this is an excellent textbook on the rules of digital marketing today, it doesn't read like a textbook at all. Full of exciting, innovative and sometimes funny examples from real life, this is one of the best business books I've ever read. It's a long read but I devoured the book in a few days. Thoroughly recommended to marketing practitioners in any field, or anyone in business who just wants to communicate better with the digital world. Totally recommended.

### ⭐⭐⭐⭐⭐ Useful, practical
*by M***T on 11 October 2016*

I am writing from Italy and here things run differently: less companies, smaller, slower... BUT this book was inspiring to me. It helped me clarifying some processes that I "had perceived" but not fully got, and it gave me a lot of ideas to boost few situations in which I am currently struggling. I asked my brother (he's an engineer but works in marketing and events in Uk after a course) a suggestion for a good book, practical and still not translated in Italian. Definitely a very god suggestion!

### ⭐⭐⭐⭐ Isn’t that an awesome way of practicing what you preach
*by S***M on 24 April 2016*

If you’re working in contemporary marketing then you need to read this book – it’s as simple as that. True, not all of it was necessarily directly related to what I do in my day job, but the concepts that are covered here are important across the board, whether you’re a marketeer or whether you’re a specialist, such as a web developer, within a marketing team. Let me tell you why. The way that people communicate has changed, and brands are struggling to keep up. In The New Rules of Marketing & PR, Scott starts out with a basis in traditional marketing theory, and then expands upon it to cover the competitive landscape in the modern age. Essentially, this is your bible, and it’ll explain to you how all of the different channels that are now available, due to the rise of the internet, the web and social media, can be worked to their maximum potential to generate revenue and profit for your business. Sure, it’s been a few years since the book came out, but Scott keeps it regularly updated, and so make sure you snag the latest edition. The reason that it has to be regularly updated is that it was one of the first serious books to hit the market when this new phase of marketing emerged, and Scott has continued to write on the subject at length since its publication. He’s one of the de facto thought leaders in modern marketing, which is what makes this book so remarkable. Incidentally, if you’re wondering why he publishes with his middle name, it’s because there was an astronaut called David Scott. Being known as David Meerman Scott helps people to find him on search engines. Isn’t that an awesome way of practicing what you preach? Oh, and one other thing to note – this book is praised by Brian Halligan, co-founder of HubSpot, who also penned a book with him called Marketing Lessons from the Grateful Dead. I recommend that book, too – combined, they make a force to be reckoned with.

## Frequently Bought Together

- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-03-02*