--- product_id: 707356487 title: "New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)" brand: "maybelline" price: "VT6213" currency: VUV in_stock: true reviews_count: 13 category: "Maybelline" url: https://www.desertcart.vu/products/707356487-new-york-grippy-serum-makeup-primer-glides-on-like-serum store_origin: VU region: Vanuatu --- # 24H makeup hold Water-based hydration 2% Niacinamide boost New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml) **Brand:** maybelline **Price:** VT6213 **Availability:** ✅ In Stock ## Summary > 💄 Drip, Glide, Grip — Your 24H flawless skin secret! ## Quick Answers - **What is this?** New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml) by maybelline - **How much does it cost?** VT6213 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/707356487-new-york-grippy-serum-makeup-primer-glides-on-like-serum) ## Best For - maybelline enthusiasts ## Why This Product - Trusted maybelline brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal skin love:** Water-based, vegan, non-comedogenic formula suitable for all skin types and tones. - • **All-day flawless grip:** Locks makeup in place for up to 24 hours without fading or creasing. - • **Serum-to-grip technology:** Transforms in 20 seconds from a lightweight serum to a perfect makeup anchor. - • **Hydrate & plump instantly:** Infused with 2% niacinamide and glycerin for visibly smoother, glowing skin. - • **Sleek precision application:** Elegant dropper bottle ensures mess-free, ultra-blendable primer every time. ## Overview Maybelline New York Grippy Serum Makeup Primer is a water-based, vegan-friendly primer featuring Serum-To-Grip technology and 2% niacinamide. It delivers up to 24 hours of makeup hold while instantly hydrating and plumping skin. Suitable for all skin types, it glides on like a serum, leaving no white cast or greasiness, making it a top-rated, multitasking primer loved by beauty pros and skincare enthusiasts alike. ## Description Product Description Meet Maybelline New York's Grippy Serum Primer, the up to 24 hour makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 second fresh serum texture transforms to grip makeup for up to 24 hours. It’s formulated with 2% niacinamide, delivers up to 24 hour hydration and gives you a fresh, plumped skin look. Don’t skip the grip! Just drip, glide, grip! Endulge in Maybelline New York's Grippy Serum Primer highlights below! This primer glides on like a serum Grips makeup for up to 24 hours Instantly plumps & hydrates skin Layers well with skincare & makeup Leaves no white cast Does not pill Consists of a vegan & water-based formula A non-comedogenic makeup product Discover how to use Maybelline New York's Grippy Serum Primer! Apply Grippy Serum Primer evenly to your face using the dropper, and then pat into your skin using your fingertips. Following this, allow 20 seconds for the serum-to-grip transformation, before applying makeup on top Ingredients AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE Directions Apply your face evenly, rub with your fingertips onto the skin. Wait 20 seconds before applying makeup. Safety Warning Please see back of pack for the latest ingredients list. Manufacturer Contact Information Maybelline New York, London, W6 8AZ Review: AMAZING PRODUCT - Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category. Review: Worth the hype! - Tiktok made me buy it and i have no regrets! Such a good primer, i'd say it is one of the best drugstore primers and highly recommend to everyone, sticky but not tacky and feels good on skin. It is infused with skincare so its a winwin! Makeup really stays on when i use this primer👍 ## Features - Meet Grippy Serum, a makeup grip primer, With an ultra-blendable formula and Serum-To-Grip technology, helping your makeup last up to 24 hours, Just drip, glide, grip! - The water-based serum primer has a fresh sensorial feel that does not feel greasy or leave any white cast, Suitable for all skin types, you can layer with makeup, instantly plumping and hydrating skin - Apply the primer evenly to your face using the dropper, then pat it into the skin using your fingertips, Wait just 20 seconds for the serum-to-grip transformation to occur before applying makeup - Formulated with Serum-To-Grip Technology as well as 2% Niacinamide, helping the formula to grip makeup easily whilst still hydrating the skin for 24 hours - Contents: 1x Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, Up-to 24H grip, Fresh Plumped Skin Look, Suitable for All Skin Types, 30ml ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0DNT5HBHB | | Benefits | Moisturizing, Improves skin elasticity, Even toning | | Best Sellers Rank | 269 in Beauty ( See Top 100 in Beauty ) 2 in Face Primers | | Brand | Maybelline | | Brand Name | Maybelline | | Container Type | Bottle | | Country Of Origin | China | | Country as Labeled | Tonga | | Country/region of origin | Tonga | | Coverage | long wear | | Customer Reviews | 4.6 out of 5 stars 1,627 Reviews | | Finish Type | Natural | | Global Trade Identification Number | 03600531700379 | | Item Form | Serum | | Item Volume | 30 Millilitres | | Item Weight | 0.12 Kilograms | | Item form | Serum | | Manufacturer | Maybelline New York | | Manufacturer Contact Information | Maybelline New York, London, W6 8AZ | | Manufacturer Part Number | b3536200 | | Model Number | b3536200 | | Number of Items | 1 | | Package information | Bottle | | Product benefits | Moisturizing, Improves skin elasticity, Even toning | | Skin Tone | All | | Skin Type | All | | Skin type | All | | Specialty | Pore minimizing, Skin-smoothing, Hydrating | | Unit Count | 30.0 millilitre | ## Product Details - **Brand:** Maybelline - **Country/region of origin:** Tonga - **Item form:** Serum - **Item volume:** 30 Millilitres - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Moisturizing, Improves skin elasticity, Even toning - **Skin type:** All - **Speciality:** Pore minimizing, Skin-smoothing, Hydrating - **Unit count:** 30.0 millilitre ## Images ![New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml) - Image 1](https://m.media-amazon.com/images/I/71dVF+aqfpL.jpg) ## Questions & Answers **Q: What are the benefits of using the Grippy Serum Primer?** A: This serum to grip primer leaves no white cast, and helps grip makeup for up to 24 hours. Ultra-blendable formula that leaves skin fresh and plump. **Q: What are the ingredients?** A: Serum-To-Grip Technology allows the primer to grip makeup after just 20 seconds, also enriched with 2% Niacinamide that delivers 24 hour hydration. **Q: How do I use this product?** A: Apply evenly to your face and pat in using fingertips. After just 20 seconds the serum-to-grip transformation will occur and you can then apply makeup. ## Customer Reviews ### ⭐⭐⭐⭐⭐ AMAZING PRODUCT *by N***B on 1 July 2025* Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category. ### ⭐⭐⭐⭐⭐ Worth the hype! *by S***H on 20 November 2025* Tiktok made me buy it and i have no regrets! Such a good primer, i'd say it is one of the best drugstore primers and highly recommend to everyone, sticky but not tacky and feels good on skin. It is infused with skincare so its a winwin! Makeup really stays on when i use this primer👍 ### ⭐⭐⭐⭐⭐ Great *by A***A on 19 May 2026* Very good product, I did expect it to be more grippy like the Elf one however I am satisfied with it. The primer helps with make up durability and does everything that it’s advertised to do ## Frequently Bought Together - Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, up-to 24H grip, Fresh plumped skin look, Water-based & Vegan formula, Suitable for all skin types (30ml) - e.l.f. Hydrating Camo Concealer, Satin Finish, Conceals, Corrects & Highlights, Fair Warm, 0.203 Fl Oz (6mL) - L'Oreal Paris Infallible 3-second Setting Spray, Long-Lasting Fixing Spray for Face, lightweight micro mist non-sticky, transfer proof, sets makeup for up to 36 Hour, 75ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/707356487-new-york-grippy-serum-makeup-primer-glides-on-like-serum](https://www.desertcart.vu/products/707356487-new-york-grippy-serum-makeup-primer-glides-on-like-serum) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-06-06*