--- product_id: 725705442 title: "L'Oreal Paris L'Oreal Pariferia Permanent Hair Color, R57 Cherry Crush (Auburn Mid Intense)" brand: "l'oreal paris" price: "VT33239" currency: VUV in_stock: true reviews_count: 5 category: "L'oreal Paris" url: https://www.desertcart.vu/products/725705442-loreal-paris-loreal-pariferia-permanent-hair-color-r57-cherry-crush store_origin: VU region: Vanuatu --- # Multi-faceted sparkle color Intense Auburn Mid shade Ammonia-free & hypoallergenic L'Oreal Paris L'Oreal Pariferia Permanent Hair Color, R57 Cherry Crush (Auburn Mid Intense) **Brand:** l'oreal paris **Price:** VT33239 **Availability:** ✅ In Stock ## Summary > ✨ Crush the ordinary with Cherry Crush brilliance! ## Quick Answers - **What is this?** L'Oreal Paris L'Oreal Pariferia Permanent Hair Color, R57 Cherry Crush (Auburn Mid Intense) by l'oreal paris - **How much does it cost?** VT33239 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/725705442-loreal-paris-loreal-pariferia-permanent-hair-color-r57-cherry-crush) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gentle Yet Powerful:** Ammonia-free, hypoallergenic formula protects fine hair - • **Long-Lasting Vibrance:** Demi-permanent color that stays vivid without dullness - • **Fashion-Forward Formula:** Custom blended by L'Oreal master colorists for cutting-edge style - • **Dazzle with Every Strand:** Triple highlight shimmer for a bold, head-turning finish - • **Salon-Quality Smoothness:** Innovative Power Shimmer Conditioner smooths and strengthens hair ## Overview L'Oreal Paris Feria Permanent Hair Color in R57 Cherry Crush delivers a multi-dimensional, shimmering auburn shade with triple highlights. This ammonia-free, hypoallergenic demi-permanent formula is designed for fine hair, offering vibrant, long-lasting color and smoothness with an innovative Power Shimmer Conditioner. Perfect for professionals seeking a bold, fashion-inspired look without compromise. ## Description What you see in Feria is the sparkle. Multi-faceted shimmering color with triple highlights delivers intense and amazing results. Inspired by cutting-edge fashion, the Feria Prism Color Spectrum has custom blended by Loreal master carolists to create a bold, head-turning shade. No reservation required. Innovative Power Shimmer Conditioner won't break or break Review: the packaging looks like it has been opened multiple times. Review: Amazing product and great price ## Features - Multi-faceted sparkle colors - NEVER DULL OR FLAT - Never shaking or miserable ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00B1DR8QY | | Amazon Bestseller | #312,176 in Beauty ( See Top 100 in Beauty ) #1,735 in Hair Color #2,425 in Hair Color to Cover Gray | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Color | red (cherry) | | Container Type | Box | | Customer Reviews | 4.6 out of 5 stars 2,680 Your Review | | Global Trade Identification Number | 00071249241059 | | Hair Color Permanence | Demi-Permanent | | Hair Type | Fine | | Item Form | バーン | | Item Weight | 10.1 Ounces | | Manufacturer | ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL) | | Material Features | Hypoallergenic | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Smoothening | | UPC | 071249241059 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** red (cherry) - **Hair Type:** Fine - **Item Form:** バーン - **Material Feature:** Hypoallergenic - **Material Type Free:** Ammonia Free - **Number of Items:** 1 - **Package Information:** Box - **Product Benefits:** Smoothening - **Unit Count:** 1 Count ## Images ![L'Oreal Paris L'Oreal Pariferia Permanent Hair Color, R57 Cherry Crush (Auburn Mid Intense) - Image 1](https://m.media-amazon.com/images/I/81vyNW9SIUL.jpg) ## Questions & Answers **Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?** A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color **Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?** A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again. For best results with any home hair color: First, wash and deep condition your hair a couple of days prior to coloring. Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair. After coloring wash your hair only in cool to lukewarm water. Don’t use hot water! Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color. Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :) **Q: does this help cover grey?** A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look **Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?** A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde. I still really miss my auburn color! ## Customer Reviews ### ⭐ the packaging looks like it has been opened multiple times. *by M***A on January 14, 2026* ### ⭐⭐⭐⭐⭐ Amazing product and great price *by K***N on December 5, 2025* ### ⭐⭐⭐⭐⭐ Will buy again *by F***K on February 9, 2026* ## Frequently Bought Together - L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1, Hair Dye - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AB Chic Auburn Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vu/products/725705442-loreal-paris-loreal-pariferia-permanent-hair-color-r57-cherry-crush](https://www.desertcart.vu/products/725705442-loreal-paris-loreal-pariferia-permanent-hair-color-r57-cherry-crush) --- *Product available on Desertcart Vanuatu* *Store origin: VU* *Last updated: 2026-05-04*