---
product_id: 75067492
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2)"
brand: "l'oreal paris"
price: "VT11733"
currency: VUV
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.vu/products/75067492-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: VU
region: Vanuatu
---

# Up to 9 weeks fade-defying color No-drip gel formula for precise application Vitamin E-infused Shine Protect Conditioner L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2)

**Brand:** l'oreal paris
**Price:** VT11733
**Availability:** ✅ In Stock

## Summary

> 🔥 Own your signature shade with fade-defying brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2) by l'oreal paris
- **How much does it cost?** VT11733 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/75067492-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes everything you need—color gel, developer crème, shine protect conditioner, gloves, and instructions—for flawless results at home.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance.
- • **Precision No-Drip Gel:** Experience mess-free, salon-quality application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **Silky, Resilient Hair:** Vitamin E and UV filter in the conditioner protect your color and leave hair irresistibly soft, shiny, and healthy-looking.
- • **Gray Coverage with a Glow:** Effectively covers stubborn grays while delivering rich, multi-dimensional dark auburn tones that look professionally done.

## Overview

L'Oreal Paris Superior Preference Dark Auburn 4R is a permanent hair color kit designed for all hair types, delivering rich, luminous, and fade-defying color for up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, it ensures vibrant color retention, gray coverage, and silky, resilient hair. This pack of 2 includes all essentials for a salon-quality coloring experience at home.

## Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Covers grey and doesn’t make hair too dark - I am a natural redhead, and even though I have mostly grey hair now, have always had a very hard time finding hair color that wouldn’t make my hair too dark. This is the first product that actually covers the grey and delivers a light reddish blond color. Yay!

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07D9TBKV4 |
| ASIN  | B07D9TBKV4 |
| Best Sellers Rank | #147 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | 4R Dark Auburn |
| Container Type | Box |
| Customer Reviews | 4.5 4.5 out of 5 stars (55,097) |
| Full Cure Time | 9 Weeks |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel, Cream |
| Item model number  | 071249378571 |
| Manufacturer | L'Oreal Multipacks Ameripac |
| Manufacturer  | L'Oreal Multipacks Ameripac |
| Material Features | Gentle, conditioning, fade-defying |
| Number of Items | 2 |
| Product Benefits | Fade-defying hair color |
| Product Dimensions  | 2.26 x 7 x 6.25 inches; 1.15 Pounds |
| UPC | 071249378571 |
| UPC  | 071249378571 |
| Unit Count | 2 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 4R Dark Auburn
- **Item Form:** Gel, Cream
- **Package Information:** Box
- **Product Benefits:** Fade-defying hair color

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/81Qn5KJ4pjL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2) - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2) - Image 3](https://m.media-amazon.com/images/I/71woeNZ6SyL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2) - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2) - Image 5](https://m.media-amazon.com/images/I/71e1ua0plTL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Covers grey and doesn’t make hair too dark
*by L***S on February 19, 2026*

I am a natural redhead, and even though I have mostly grey hair now, have always had a very hard time finding hair color that wouldn’t make my hair too dark. This is the first product that actually covers the grey and delivers a light reddish blond color. Yay!

### ⭐⭐⭐⭐⭐ needs to be reviised for easier use
*by M***L on February 28, 2026*

I love this product and the color but one thing needs to be addressed-- the applicator bottle is too hard to manage it needs tobe softer and more manageble --the plastic is very hard and still my hand kills meafter I use please look into this ASAP THANK YOU IM A VERY LOYAL CUSTOMER FOR MANY YEARS!!

## Frequently Bought Together

- L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2)
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.vu/products/75067492-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.vu/products/75067492-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

---

*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-03-05*